Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy. 

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out. 

In this episode, we discuss: 

• What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
• Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele 
• The roles social media and your website play in your overall branding and the experience you create for your audience 
• The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate 

References Mentioned in Episode #344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

•  Download the Google Business Profile Checklist
•  Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan here: https://grow.highlevelmarketing.com/ryan-files-addo-campaign 
•  Listen to Ryan’s other episodes on the podcast including Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing and Episode 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing
•  Connect with Ryan on LinkedIn
•  Follow High Level Marketing on Facebook
•  Listen to Episode #279 – Using Hook Points to Drive Social Engagement and Results with Brendan Kane

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

Collaboration over competition is a mantra you’ll hear me use often. 

The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.

Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.

On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.

He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.

In this episode, we discuss: 

• Three new feature updates Mangomint has launched
• Details about Mangomint acquiring The Salon Business
• The exciting opportunities two-way texting communication brings for clients
• How our two companies serve the spa industry as valuable resources 
• Mangomint’s goal for marketing automation 
• The benefits of segmented marketing

References Mentioned in Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang

• Listen to Daniel’s first SMME episode, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang 
• Learn more about Mangomint and sign up for a free trial where you can migrate your data and get the full Mangomint experience 
• Click here to watch a video demo of Mangomint or book a 1:1 demo call here
• Referral Link: https://www.mangomint.com/referral/addoaesthetics/

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

A wise friend once said to me “spa owners are in the confidence business.”

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients.

With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:

1. A clientele base that knows, likes, and trusts you is already in place
2. You are educating about home skincare regimens after every treatment 
3. Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa

My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.

Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years.  Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A. 

After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.  

The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.

In this episode, we discuss: 

• Some of the biggest challenges business owners face launching an ecom brand
• One differentiation that sets ecom businesses apart
• The blueprint Gamal developed after solving his own negative cash flow management
• Three main costs associated with starting an e-commerce brand 
• The reason an e-commerce business would be a natural fit for spas
• The 3 most important steps you need to take to begin

References Mentioned in Episode #341: Learn All About Starting an Ecom Business from Gamal Codner

• Check out Gamal’s programs, Scaling Blueprint and Exit Blueprint, on his website
• Connect with Gamal on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

Navigating the ebbs and flow of business and life and trusting that the universe has your back is something my guest on today’s episode of the Spa Marketing Made Easy podcast is familiar with. 

Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio. 

She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.

Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.

In this episode, we discuss: 

• Seizing the opportunities that are presented to us
• Accepting who you are meant to be
• Letting go of the ego in leadership
• The Hot Seats moment that changed everything for Elayne
• What Growth Factor Framework provides for Spa CEOs
• Understanding your happiness is the greatest success story

References Mentioned in Episode #339: Uncovering Your True Happiness with Elayne Mendoza

• Learn more about Elayne and Moonlyte Studio on her website 
• Connect with Elayne and Moonlyte Studio on Instagram and Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.

On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish. 

Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.

As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.  

Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!

In this episode, we discuss: 

• How alignment in company core values plays an important role in strategic partnerships
• Devices and solutions Emage Medical® offers
• An understanding of what types of spas or practices are a good fit for Emage Medical® 
• The pros and cons of charging or not charging for imaging
• An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems

References Mentioned in Episode #338: Getting to Know Emage Medical® with CEO Cari Ray

• Check out the Emage Medical® website
• Follow Emage Medical® on Facebook
• Use discount code ADDO15 to purchase the Image Pro® Sunlite or the Image Pro® Versa

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Leadership is a learned skill. 

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

This role shifts your focus and adds more responsibility outside of the client experience in the treatment room. 

My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.

On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice with ease.

In this episode, I discuss: 

• Boundaries around time
• Pricing your services and products appropriately
• Clear communication with your staff
• A systematized hiring and onboarding process
• Tracking the metrics that matter
• Crafting a holistic digital marketing strategy
• Building a business community

References Mentioned in Episode #332: 7 Steps to Build a 7 Figure Practice with Ease

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online. 

I don’t discredit its value, but there’s one step people take before they land on your home page.

Google Business Profile is your business’s first impression.

It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.

Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.

Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors. 

In this episode, we discuss: 

• What is Google Business Profile and how to register your business
• Strengthening your profile with a review system for clients
• Why you need to solicit reviews on Google instead of within your booking software
• The value in responding to every review 
• Tips for selecting your primary category
• Three main categories to focus on if you’re trying to impact your local search engine

References Mentioned in Episode #330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing

• Download the Google Business Profile Checklist
• Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan: https://meetings.hubspot.com/rfiles/addoaesthetics 
• Listen to Ryan’s first time on the podcast – Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing
• Connect with Ryan on LinkedIn
• Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

Selena is no stranger to the Spa Marketing Made Easy podcast family. Returning for a second time, she is a master connector and relationship builder.

She is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. 

Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

In this episode, we discuss: 

• How Selena got started in her line of work
• What is a rich relationship and how can we attract them?
• How can we add value to the people we care about?
• The strategy behind building successful partnerships 
• Story ideas to publicize your spa in the media

References Mentioned in Episode #328: How to Build Rich Relationships with Selena Soo

•  Download the Impacting Million’s free calendar of 12 Months of Story Ideas to Win Over the Media
• Connect with Selena on Instagram
• Listen to Selena’s first episode on the SMME Podcast – Episode 127: ‘Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo’

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

(Take a second to reflect and think about your answers to these questions). 

These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events.

On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions! 

A great practice is to put yourself in your client’s shoes and decide “what would make you feel most pampered and loved by a business?”

Tune in now to snag some ideas for the upcoming holiday!

In this episode, we discuss: 

• One Mother’s Day package idea
• The top planning questions when building your Mother’s Day promotions
• 3 reasons to create a Mother’s Day custom self-care package
• One benefit Spa CEOs can give back to the community
• 3 ways to market your mini event on IG

References Mentioned in Episode #327: Planning Ideas for Mother’s Day Promotions

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

My guest on today’s episode shares all the details about the Employee Retention Credit (ERC). It’s another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.

ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee. 

Sheridan Wealth Advisors are leading experts on Employee Retention Credit. 

President and Founder, Marc Sheridan, breaks ERC down in a straightforward manner to help business owners understand whether they may qualify. 

Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings. 

In this episode, we discuss: 

• An explanation of Employee Retention Credit (ERC)
• Eligibility and qualifications for ERC
• The two tests associated with determining qualification
• Key questions business owners ask regarding ERC
• Requirements needed to work with Marc and Sheridan Wealth Advisors

References Mentioned in Episode #324: How to Qualify for Employee Retention Credit Explained By Marc Sheridan

• Fill out this form to see if you qualify for ERC benefits. (Must have at least 10 full-time W2 employees to complete screening). 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript