Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? 

How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

Newsflash for you: growth doesn’t always come from going, going, going toward your goals like the Energizer Bunny. 

In fact, that can hinder, rather than help your growth, especially in the long run. And if we’re building businesses that we hope to make strong not just in the next year, but in the decades to come, we have to look at the ebbs and flows of growth holistically. 

Sometimes, it’s the ebbs, the slowdown,The Pause, that holds the greatest power in harnessing your energy and resources helping you to grow in new ways. 

In this episode, you’ll hear: 

•  How to identify the time to grow and the time to pause in business
• Why pausing is a form of personal self-care and how it can serve as a time to shift into the next stage of growth for your business
• Examples of what taking a pause can look and feel like
• A personal story of pausing that you can pull from when you start to doubt if you’re making progress or gaining traction while taking a break

References Mentioned in Episode #294: The Power in the Pause

•  Learn more about Growth Factor Framework, my signature program for stepping into your role as Spa CEO, by clicking here
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Do you want your spa to reach the coveted seven-figure benchmark? 

That might sound like a trick question, but honestly, it’s a valid one. 

More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up, because I’ve got good, and possibly surprising, news for you…

Hitting a million dollars in your spa may not be as big of a mountain to climb as you may think. 

In fact, I’d argue that reaching the six-figure mark is much tougher. 

But if the million dollar mark is what you have your sights set on, then this week’s episode of Spa Marketing Made Easy is for you as I share the five things that million-dollar Spa CEOs do.

From specific action steps to mindsets and perspectives, these are the things I find all the top Spa CEOs who hit the million that I’ve had the honor of working with have in common. 

In this episode, you’ll learn about:

•  How to look at your metrics and numbers to be able to hit your bigger vision goals 
• Finding areas of opportunities in your business that you and your team can leverage 
• The common perspectives and mindsets that million-dollar Spa CEOs share
• What things million-dollar spa owners do on the tangible and mindset levels to get ahead personally and professionally

References Mentioned in Episode #292: 5 Things Million Dollar Spa Owners Do 

•  Learn more about my signature program for Spa CEOs, Growth Factor Framework here 
• Tune into Episode #284 – The Spa KPIs and Metrics You Need to Know to Grow
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” 

Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. 

The freedom to choose. 

In this week’s short and sweet episode of Spa Marketing Made Easy, my goal is to get you thinking about what freedom means to you as a Spa CEO and as someone who deserves to live a rich and full life. 

In this episode, I discuss: 

• Why getting clear on your definition of “freedom” helps you to define your goals and growth path
• How freedom is multifaceted between life and business, and what it is that freedom means in the tangible sense
• What elements of freedom mean the most to me and why, plus how those freedom goals have shifted for me over the years and as my life and life circumstances have evolved 

Resources Mentioned in Episode #286: What Does “Freedom” Mean to You?

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. 

However, as you might have guessed, being successful in achieving your goals and doing so in a way that leaves you fulfilled, energized, and purposeful, does require high performance. 

In this episode, which was a coaching call inside of the Growth Factor Framework program, my guest, James Williams shared a fantastic presentation based on real-world data on the world’s most successful people, and what we can glean from them, and I knew I had to share it with everyone in the Spa Marketing Made Easy community. 

James is a Performance Breakthrough Coach, founder of The Growth Edge, and speaker who is passionate about focusing on creating outer world impact through inner world mastery.

His passion for mastering physical, mental and emotional performance in pursuit of his own life goals is only matched by his dedication to supporting his clients’ belief that anything is possible and available for them. 

As you listen in, I really want you to be honest with yourself on the answers to some of the questions he raises as he works through the six secrets, and also know that you are 100 percent capable of being a high performer if you’re not quite meeting the benchmarks needed to perform at your highest level. 

The hardest work we have to do as entrepreneurs is directly between the ears, and you, my dear listener, are capable of anything you set your mind to, I truly believe that, but you have to believe it for yourself. 

In this episode, you’ll learn:

•  What does “high performance” actually mean and what does it look and feel like
• How high performers show up in their life and work and the six key secrets that the world’s most successful high performers have in common
• The key life factors that high performers have at heightened levels and are able to sustain 
• The vital importance of self-care, sleep, knowing your mission, and more; plus, what it actually means to be selfish in the way you carry out your daily life (it’s not what you think)

References Mentioned in Episode #283: 6 Secrets of the World’s Most Successful with James Williams 

•  To learn more about James and his work through his company, The Growth Edge
• Connect with James on Instagram @jamesrswilliams or on LinkedIn
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. 

But as many spa owners discover, being a provider in the treatment room isn’t something many of us aim to do forever. 

If you’ve been thinking about your next stage of spa ownership and crafting an exit strategy that keeps your spa successful but allows you to remove yourself from the treatment room, I’ve got a treat for you in this episode of Spa Marketing Made Easy. 

In this episode, I’m talking with my long-time client and dear friend, Andrea Klein, who is now on the “work optional” path of entrepreneurship. 

This is a woman who was operating as a solo aesthetician just a few years ago and has now built her spa to 7-figures and is branching into the world of ecommerce and non-profit work. 

If you don’t know Andrea yet, she is a licensed aesthetician, multiple business owner and self-proclaimed women’s activist. She started her career by going to beauty school at age 34 and in less than 9 years she’s built a 7-figure day spa that she was able to retire from so she could focus on her life’s purpose, the Liberté Foundation for Women. 

Andrea now travels the world documenting women’s stories of freedom and entrepreneurship, and through her nonprofit, she is able to share the gift of freedom through grant giving to female small business owners around the world. 

Tune in as we talk about her journey to this “work optional” path of entrepreneurship and what she’s working on today to create impact and legacy, plus how you can receive some of that impact as an entrepreneur in the beauty industry. 

In this episode, we discuss: 

•  Some of the mindset shifts Andrea has to go through as she removed herself from her spa and relied fully on her team 
• What things Andrea had to get clear on in order to pave the path forward for her spa to be able to operate in the day-to-day without her
• The importance of acknowledging and overcoming limiting beliefs and a discussion around feminine energy and embracing our natural gifts and inclinations
• How Andrea is scaling for impact through her work with her skincare company and her 501-c3 non-profit, the Liberté Foundation
• More insight on how AddoAesthetics is participating in the Liberté Foundation’s mission through grants for women in the spa and beauty industry

References Mentioned in Episode #282: Navigating the Work Optional Path of Entrepreneurship with Andrea Klein

•  Learn more about Liberté Skincare and the Liberté Foundation for Women
• Apply for one of the Liberté Foundation grants for women entrepreneurs in the beauty industry 
• Listen to my previous episode with Andrea, “Episode #244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein”
• Book Recommendation: Pussy: A Reclamation by Mama Gena 
• Book Recommendation: Predictable Success: Getting Your Organization on the Growth Track–and Keeping it There by Les McKeown
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.  

Episode Transcript

One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. 

I truly believe that this mindset is critical for finding success, especially as more and more people venture into entrepreneurship, especially within the aesthetics industry. 

Someone who identifies with and speaks to that notion beautifully is my guest on this episode of Spa Marketing Made Easy, René Serbon. 

René is an international skin expert who started her education focusing on business studies in marketing and then moved to aesthetics, and is now a sought-after skincare educator and serves on the board of education for the International Association For Applied Corneotherapy. 

With a host of aesthetic certifications, accolades, and subject matters in which she is an expert, René is truly a full-scope professional, but as we discuss in this episode, becoming a master of your trade requires more focus versus collecting more skillsets. 

In this episode, you’ll hear: 

•  René journey from being a professional waxer to shifting into skin-focused expertise and branching into education
• What Corneotherapy is and how it differs from other skincare practices, techniques, and philosophies
• Why it’s critical to pinpoint your niche and how to begin discovering what yours might be
• How to make your specific processes, for skincare treatments, consultations, and business scalable and sustainable
• Why selling is a service and a mindset reframe around what it means to be a skincare expert who gets paid what they’re worth

References Mentioned in Episode #278: Finding Your Zone of Genius as a Skin Expert with René Serbon

•  Connect with René via her website, on Instagram, Facebook, and LinkedIn
• Join Rene’s Skin Care Professionals Strategy Group on Facebook
• Learn more about The International Association for Applied Corneotherapy (I.A.C.) at corneotherapy.org
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO. 

[ Learn More + Get Your Ticket to the AMS  ] 

Episode Transcript

Have you ever dreamed about being an aesthetic expert who’s a household name? 

Or the owner of a spa that the stars frequent? 

Maybe you want to be industry-known as a thought leader and educator? 

No matter what level of stardom you envision for yourself, the first step (and maybe the peak you aspire to) is becoming a micro-celebrity. 

Joining me in this episode to explain what being a micro-celebrity means, what it entails, and how to become one is Ron Reich. 

Ron is a marketing and launch strategist for mission-driven experts and coaches who want to scale from 6 to 7 figures and beyond. Together we’re talking all about how to up-level your authority to skyrocket your industry influence. 

Even if you have no intention of becoming a “celebrity aesthetician,” I want you to go into this episode with an open mind about what it means to be a “celebrity,” especially on the local level or within the inner-industry space (not necessarily a celebrity on the customer-facing side).

This is all about influence and brand-building, and as an aesthetic expert and Spa CEO, influence is key no matter what your vision for future growth. 

And like Ron mentions, “We don’t need to be a celebrity to a million people or even a thousand people to be influential.” 

In this episode, you’ll learn: 

•  The benefits of positioning yourself as an industry influencer 
• What it means to be a “micro-celebrity” and what steps you need to take to become one 
• Why getting clear on your niche is crucial to building your authority 
• Ron’s top tips on getting clear on your values and creating a brand-aligned atmosphere
  

References Mentioned in Episode #275: Becoming a Micro-Celebrity for Ultimate Industry Authority 

•  Connect with Ron and learn more about his work on his website 
• Connect with Ron in Instagram and Facebook 
• Get your ticket for the Virtual Aesthetic Marketing Seminar (May 16 – 17, 2022) by clicking here. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO. 

[ Learn More + Get Your Ticket to the AMS ] 

Episode Transcript

In theory, I think we all understand that a positive mindset and a good attitude will take you far in life no matter what you do personally or professionally. 

But truly unlocking your highest potential?

Well, that takes more than just positive vibes. 

As my guest in this episode of Spa Marketing Made Easy explains, taking intentional and aligned action to rewire our brain (a process she calls Mental Rehearsal) is the unlock that brings us beyond more surface-level mindset work and into true personal evolution and development. 

Joining me in this episode is Mindi Huebner, an Intuitive Mindset Mastery Coach, NLP practitioner, a certified Health, and Life and Success coach and Clinical Hypnotherapist. 

Mindi’s number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be. 

Listen in on this episode where we delve into Mindi’s tips around rewiring your brain as the key to unlocking your magic so that you can create a soul-aligned business and extraordinary life.

In this episode, we discuss:

•  The keys to moving past limiting beliefs and why we have them 
• Mindi’s practice of “Mental Rehearsal” and how it works to begin unlocking your mindset that’s framed with positivity and for abundance
• Steps for how to begin conducting your own mental rehearsal 
• Mindi’s top tips for setting yourself up for mindset work success and taking any shame out of the equation

References Mentioned in Episode #274: Changing Your Mindset by Conducting Mental Rehearsal with Mindi Huebner

•  Connect with Mindi and learn more about her work on her website 
• Get Mindi’s free “Rewire Your Brain” guided meditation and mental rehearsal resource here
• Follow Mindi on Facebook, Instagram, and LinkedIn
• Get your ticket for the Virtual Aesthetic Marketing Seminar (May 16 – 17, 2022) by clicking here. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO.

[ Learn More + Get Your Ticket to the AMS ] 

Episode Transcript

As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout. 

It takes a lot of effort and stamina, but as you continue to do it and do it more often, the easier it becomes. 

Working out your body is exactly the same, and as my guest on this episode shares, there’s a real, scientific link (more than one) between the mind-body connection, and choosing to harness this as a human and as an entrepreneur is one of the most tried-and-true ways to reach your definition of success. 

In this episode of Spa Marketing Made Easy, I’m joined by Zac Marion, a professional runner whose journey began unconventionally with a simple desire to lose weight. 

Well, a 100-lb weight loss eventually led to competing in 100-mile ultramarathon races around the world and a career change from business to completing a doctorate degree in physical therapy. 

As my go-to iFit trainer, Zac has personally led me through great physical feats that have also helped me to strengthen my mental fortitude, which in turn helps my business and I knew I had to get him on the mic to share his expert knowledge and perspective. 

Tune into this episode to hear: 

•  Zac’s personal health journey and how he made the decision to choose a new path rather than the one that was automatically assigned to him
• How your “Why” applies to all facets of life, including your personal health journey and how that then intertwines with your business vision
• The science behind movement and mindset, and the impact it has on your mental fortitude and perseverance 
• Why investing in your health is the ultimate investment, and how you can begin to reshift your perspective to make it a priority 

References Mentioned in Episode #273: Strengthening Your Body, Mind, and Perseverance Muscle with Zac Marion

•  Learn more about Zac’s work through Rising Mountains Coaching
• Connect with Zac on Instagram at @zac_marion
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

Or how about “money doesn’t grow on trees”? 

My guess is every listener’s hand is raised and you might even be thinking, “those are things I say now.” 

Oops…

Listen, no shame or blame here, this conversation is all about unlearning and rewiring what we think about money that doesn’t serve us now or in the future we’re trying to create. 

Because here’s the thing, money isn’t evil. Money is energy. 

It can be a powerful tool that lends itself to accomplishing fantastic works of good for our families, communities, and the world at large. 

But as my guest on this week’s episode, Emily Williams, shares, if we don’t break down our money blocks, we’re never going to be able to level up our abundance to that place of utilizing money as a true force for good on a grander scale. 

If you’re not familiar with Emily’s work, she is a money mindset expert, success coach, author, speaker, and CEO of I Heart My Life where she helps executives and entrepreneurs break through their limiting beliefs and rewrite their money stories, so that they can increase both their income and their impact, and feel more fulfilled and satisfied than they ever have before.

While I know money can be an uncomfortable topic to talk about or even listen to, especially when it comes to our beliefs around money and not simply looking at the black-and-white numbers of our money situation, this is work that’s worth doing no matter what stage of life or business you’re in. 

Lean in, and let’s explore what it means to truly level-up. 

In this episode, we discuss: 

•  Examining your deeply rooted money beliefs and digging into finding where they lie so you can begin to uproot them
• How your money mindset can hold you back from your goals or help you accelerate toward them and why it’s critical to understand how the concept of “worthiness” ties into our money mindset 
• Ways in which you can begin to “flip the switch” on your money mindset to become less scarcity-minded and lean into abundance 
• Why knowing and asking for what you want are critical steps in busting through money blocks to build the life and business you love 

References Mentioned in Episode #271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams

•  Learn more about Emily’s work via her website, I Heart My Life
• Connect with Emily on Instagram @emilywilliams
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript