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As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.

EP 143: Using the Power of Video to Sell More Products and Services with Brandon Lucero

 

If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides. 

 

And if you’re brand new to building a business, the best time to learn about harnessing the power of video is NOW. 

 

Video marketing isn’t anything new, however, it is currently the most effective method for connecting with your ideal clients for a few reasons: 

 

1 – Video currently reigns supreme on all social platforms both for organic reach as well as for driving paid traffic.  

 

2 – Video is highly leverage-able (yes, let’s roll with that word) in that it can be utilized in a number of different ways. My guest in this episode will dive more into the details, but in essence, we’re talking: create one great piece of video content, and get even more content out of it. 

 

3 – Video is the most powerful medium in that your ideal client can both see and hear you, creating an instant connection that’s as close to an in-person connection as you can get. 

 

Video, as you’ll learn in this episode, is the ultimate marketing medium, and here to teach you more about it is my guest, Brandon Lucero, the founder of Sold With Video and creator of the Video 4x Effect. 

 

As a student of Brandon’s Video 4x Effect program, I can vouch for the success of his systems and proven methodology that shifts how online content is created and distributed by changing beliefs, shifting perspective and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand. 

 

Seriously, he’s a video genius, and it goes far beyond the simple things like having the right lighting…in fact, that really has nothing to do with it. 


It’s about messaging, about the people you’re speaking to and calling to action, and it’s about the sequencing, all of which you’ll get the high-level overview of when you tune in to this episode. 

 

So sit back, and start taking notes, because after you’re done listening, you’ll have what you need to start leveraging video and start selling more today. 

 

In this episode, you’ll learn:

  • Why video is the critical medium for standing out online and what you need to have first before creating any video content 
  • Brandon’s three primary focus areas of content plus a bonus category that will work well for aestheticians and aesthetic experts 
  • Why 1-2 videos isn’t enough to gain traction with video marketing and how videos in various categories work together to support your potential client or customer through the journey to working with or buying from you
  • Brandon’s top tips for how to maximize your effort and maximize your time when creating video to use in your marketing 
  • Elements of your video you need to have dialed in to help your ideal client see and take action on your content 

 

 

References Mentioned in Episode #143: Using the Power of Video to Sell More Products and Services with Brandon Lucero  

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

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EP 142: Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee

 

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” 

 

Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a strong and successful business, so while the connection may be more indirect than, say, strategy, it’s vital none-the-less. 

 

As a very analytical and strategic-minded person, I’ve always had an inclination to keep business life and personal life in their own containers. Neat in their own separate spaces. 

 

But after navigating my own difficult season of life where emotions couldn’t be turned off with the flip of a switch or contained in it’s own space, I learned exactly what it meant to have your personal life and mental state affect your business. 

 

In that chapter of anxiety and sadness, I reached out to my guest on this episode, Mandy Barbee, a transformation and healing expert who’s helped hundreds of people all over the world to overcome anxiousness and thrive by combining the power of imagery with their own innate capabilities. 

 

Mandy founded her company, Palladium Mind, to empower others by sharing the easiest ways to transcend dis-ease to enjoy everything more, and having experienced her work for myself, I can say working with her was truly transformative. 

 

Her method, tools, and approach to the mental blocks that many entrepreneurs face (such as anxiousness, self worth, self doubt, imposter syndrome, just to name a few), was unlike anything I had experienced and was extremely powerful. 

 

Now I’m happy to finally have Mandy here on the show to explore this link between our emotional state and our journey as entrepreneurs, and I think our conversation couldn’t have come at a better time. 

 

In this episode, you’ll learn:

  • My personal experience with Mandy’s work and how it helped me to overcome extreme stress anxiety during a difficult season of my life that was also affecting my business 
  • How working in and through imagery to process emotions can help you get over habits, blocks, and other emotional walls that are holding you back 
  • Why it’s critical we learn how to acknowledge, process, and tap into emotions and do so quickly as not to harbor anxiety or other negative emotions 
  • Tips for navigating gaining and receiving outside help in the realm of guidance, therapy, and other healing work

 

 

References Mentioned in Episode #142: Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 141: Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company

 

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? 

 

That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren Hum. 

 

Lauren is the founder and CEO of Orchid Skin Company, her brick and mortar spa and online business that she has built to be one of the most successful spas in her state and region. 

 

What started as a quarter-life crisis that pushed Lauren to follow a childhood dream and enroll in beauty school at the age of 27, while 4 months pregnant with her first child, and to the skepticism of some family members, her life experiences during this time and the support she received from classmates and school staff created a deep gratitude for the people in the beauty industry. 

 

After graduating, Lauren opted for the entrepreneurial path and started her business from her sofa with a laptop in one arm and a newborn in the other. 

 

In less than 3 years, she has built a loyal, high-value customer base by carving out a niche as one of the first microbladers in her state and creating a powerful online presence that led to the multi-six figure business, Orchid Skin Company, she has today. 

 

Living in Conway, Arkansas with her husband, Patrick, 3-year-old son, Luke, plus her beloved goldendoodle, Willow, and rescue mutt, Chaco, Lauren’s next leg of her entrepreneurial journey is to help other beauty industry professionals find financial stability while doing the work they love and inspiring them to create the life they truly want.  

 

In this episode, we discuss:

 

  • How Lauren’s dream to go to beauty school was met with skepticism and it led to following a different path than the one on her heart
  • How she made the decision to defy the doubt and go after her dream of working in the beauty and aesthetic industry
  • The personal tragedy she faced while going to aesthetic school and how she overcame adversity to finish strong
  • Why she chose the entrepreneurial path and the intentional steps she took to quickly grow her  spa to a multiple six-figure business in a small town and her desire to help other aestheticians do the same

 

 

References Mentioned in Episode #141: Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company 

 

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 140: The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare

 

If you’ve ever wondered what goes into crafting a product line between the scientific research, intention, heart, pure passion and drive, you’re going to love this episode with Victoria Tabak, the CEO of Nature Pure Clinical Skincare. 

 

I first met Victoria at the 2019 Beauty Business Summit where she shared a piece of her story as a brand founder and product creator, educator as well as wife and mother, and her journey was awe inspiring. 

 

Then when I experienced one of the most popular products in her line in the exhibit hall, I knew I had to get her on the show because what she’s creating is truly unique. 

 

All of the Nature Pure Clinical Skincare products and treatments incorporate traditional holistic healing remedies alongside the scientific research and breakthroughs discovered by Victoria’s father, a distinguished scientist and expert formulator. 

 

Victoria is a two-time international award-winning licensed esthetician, a published skin and wellness expert, and a nationally recognized skincare educator.

 

With more than 20 years of experience in the beauty industry along with a Master’s Degree in Business, Victoria has worked with countless estheticians, dermatologists, plastic surgeons, and cosmetologists to formulate and revolutionize an approach to beauty that people love, and I know you’ll love what she has to share in this episode!  

 

In this episode, we discuss:

  • The history behind Nature Pure Labs and Nature Pure Clinical Skincare 
  • The vast array of treatment protocols Victoria has worked to develop with her unique line of skincare that weaves together innovative science and natural ingredients
  • Victoria’s suggestions on how aestheticians can find the right product fit for their practice plus how she works with the aestheticians who carry Nature Pure Clinical Skincare to set them up for success
  • Her top can’t-live-without ingredients in her skincare regimen 

 

 

References Mentioned in Episode #140: The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare 

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 139: (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

One of the best ways I’ve found to do that is through Facebook ads, which is why for this week’s episode, we’re bringing you a repeat of one of our most downloaded episodes of 2019. 

Now I know Facebook ads may feel scary. As if you’re gambling your money away and it’s a total coin toss as to whether you’ll get it back. I 100% understand because that’s how I felt about Facebook ads when I first started with them, too. 

However, when you have a strategy, and when you understand the skillset, Facebook ads can act as the system that operates like a 24/7 salesperson that brings in new, qualified leads even while you’re on vacation, or playing with your kids, or even in the treatment room with another client. 


THAT is the power of Facebook ads, and they’re no longer a question of “should” you be doing them for your aesthetic business, but how should you be using them to maximize your marketing budget and get more of your ideal clients aware of your business. 

On this episode of Spa Marketing Made Easy, I’m joined by my dear friend and repeat guest, Tara Zirker, who I’ve dubbed as the Facebook Ads goddess because, you guys, she makes magic happen through the power of Facebook ads. 

In her career, she has worked with business owners in all industries, but especially owners of clinics in the aesthetic and wellness space, and has helped generate millions of dollars in profit. 

And now through her membership, Successful Ads Club, Tara’s helping entrepreneurs like you harness the power of Facebook ads with top-notch education and strategies roadmaps. 

In today’s Greatest Hits episode, Tara’s delivering ten of the best time-tested strategies that we know WORK for spa and aesthetic business to help you get going with Facebook ads in as little as a couple of hours. 

Whether you’ve never ventured into Facebook ads before, you’ve already dipped your toe in the water and are ready for taking your ads up a level, or you’re a pro looking for fresh ideas, there’s a little something for every aesthetician in this episode! 

So pull up an earbud and a pen, and let’s talk strategy! 

In this episode you’ll learn:

  • Why you need to leverage Facebook ads for your aesthetic business and how to approach getting started 
  • The 5 things you need to have in place before running any of the VIP strategies in this episode 
  • 10 strategic ideas for Facebook and Instagram ads that you can begin running today 
  • Promotional ideas as well as out-of-the-box marketing ideas to help you stand out from the crowd and expand your market

References Mentioned in Episode #139: (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 138: Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked

 

Can you truly have a successful business or thriving career at the expense of your health?

 

I know, it’s a loaded question. But realistically, the answer is a simple, “no.”

 

Let’s break it down like this: if a successful business is the bridge to financial freedom, and health is your wealth, you can’t have one without the other. Right?

 

Now, I know that’s a very simplistic and boiled down notion that you can’t have a thriving business or career if you’re not taking care of yourself…that’s not entirely true. Plenty of people have built 6-, 7-, and 8-figure businesses (on paper, very successful), but in day-to-day life, that person feels like they’re pouring from an empty cup. 

 

Let’s dig deeper for a moment, if you’re chronically exhausted, are always getting sick, constantly have headaches/body aches/generally feel like crap, and never have energy to enjoy the abundant and free life you are aiming for your business to afford you, does any of it matter at all?

 

And the other factor at play, which is a whole other can of worms is this – can we really be touting to our clients that they need to be taking care of themselves with consistent treatments and high-quality products in the name of self-care if we’re not doing the same? 


Self-care is a buzzword. 

 

Health and lifestyle, or as my guest on this episode has coined, “healthstyle” is something you embody. 

 

Joining me on this episode is Amanda Walker, a “healthstyle” coach and  the founder of the Feel Amazing Naked Coaching Program and podcast where she shares her “WHOLE”istic, no B.S., approach to health that blends strategy, skill and mindset to help her clients unearth the root causes of their struggles with food, body and mind to help them create the life they crave.

 

In this episode we’re deconstructing the cold, hard truth, which is that you may be building a business to gain financial freedom that fuels a life and career you love, but your health is your true wealth. 

 

Thankfully, she’s also sharing her top tips for creating incremental and sustainable shifts to build long-lasting healthy habits. 

 

In this episode, we discuss: 

 

  • Why our health and well-being is critical and so much more than the basic buzzword of self-care
  • How taking care of ourselves equates to walking our own talk and will enhance not just our wellbeing, but that of our clients’
  • How wellbeing directly ties to the other measures of success and how we can set ourselves up for success with healthy habits
  • Amanda’s top tips for creating incremental and sustainable shifts to build long-lasting habits 

 

 

References Mentioned in Episode #138: Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked

 

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 137: Navigating the Economic Impacts of COVID-19 with Growth Factor Students, Sykes & Lanno

If you’ve been a Spa Marketing Made Easy listener since at least early 2020, you’re already familiar with my guests on this episode. 

 

But in case you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students, Sara and Melissa, the co-founders of Skyes & Lanno Skinbar, are chronicling their journey to becoming a 7-figure spa with a monthly episode where we pull back the curtain to show the real behind-the-scenes of the process of building an empire. 

 

As fate and timing would have it, the last episode we recorded together was a couple of weeks before I was anticipating going on maternity leave and wanted to do a March episode to cover their growth in Quarter 1 and what was coming down the pipe for Quarter 2.

 

Little did any of us know that in a couple of weeks time the world would shut down and Sara and Melissa, along with thousands of other aestheticians and spa owners across the country, and the world, would be forced to shut their doors due to the COVID-19 global pandemic. 

 

Now, after a whirlwind April, we’re back on the mic discussing just how they handled the hard pivot, how they’re keeping their spa afloat (and at no surprise to me or anyone who knows them — thriving), and what they anticipate for their business moving forward.

If you’ve found yourself wondering how to navigate these uncharted waters, you won’t want to miss tuning in and taking this page out of Sara and Melissa’s playbook. 

 

In this episode, we discuss:

 

  • How they felt when the news first broke regarding COVID-19 and that they would have to shut their spa’s doors for the unforeseeable future
  • Their top priority for maintaining a strong relationship with each other and their clients through the shut down and how they immediately sprang into creative mode to keep cash flowing
  • What they’ve done over the course of the last two months to keep clients coming back for more and being able to introduce new and exciting offerings to their audience
  • The biggest shifts they’ve noticed in their business model moving forward and their top mindset tips for other aestheticians navigating the “new normal”

 

 

References Mentioned in Episode #137: Navigating the Economic Impacts of COVID-19 with Growth Factor Students, Sykes & Lanno

 

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 136: The Importance of Having Proper Liability Coverage for Your Aesthetic Practice with ASCP

Does the topic of liability leave you running for the hills?

 

Sure, the topic of this episode isn’t as sexy as sales goals or social media tactics, after all, any story surrounding liability is usually one that makes your shoulders tense up and compels you to cover your ears. 

 

However, ignoring the topic of liability can be a dangerous move that puts your spa in hot water and potentially puts your professional credibility or aesthetic practice on the line. 

 

The reality is, the topic of liability coverage and the simple steps you need to take to get it aren’t scary at all, and in fact, it will give you much greater peace of mind knowing that if s*#t does hit the fan, you’re not the one caught stuck between a rock and a hard place. 

 

And here to join me on this episode of Spa Marketing Made Easy are two women on a mission to make sure that every aesthetician has the proper liability coverage, among other tools, they need to succeed: Tracy and Emily of Associated Skin Care Professionals (ASCP). 

 

As the ASCP Executive Director and Membership Program Director, respectively, these women have heard their share of scary stories, but as they explain, the outcomes could have been much scarier had the professional not had the proper liability coverage in place. 

 

Convinced you need coverage yet? 

 

Tune in to learn more about how ASCP has your back. 

 

In this episode, you’ll learn:

  • What professional liability entails and why we need liability coverage as professionals 
  • What 3 main things liability insurance covers for both spa owners and aestheticians
  • What Associated Skin Care Professionals (ASCP) does as an organization and all the various perks and benefits they provide for their members 
  • Navigating liability coverage as a spa employee or as a licensed aesthetician working within a medical environment 

 

 

References Mentioned in Episode #136: The Importance of Having Proper Liability Coverage for Your Aesthetic Practice with ASCP:

 

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

Affiliate Disclaimer: Some links in the content above are affiliate links, which means I will receive a small commission for any sales made through that link. I only recommend products and services I personally recommend and love. 

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EP 135: How to Sell More Devices Without Being Salesy with Ghada, Founder and CEO of My Skin Buddy

 

Help your clients optimize and maintain results between treatments? Check. 

 

Build stronger bonds of client loyalty? Check. 

 

Increase your retail revenue? Check! 

 

Sounds like selling at-home devices is a win-win (win), right? That’s because it is!

 

In this episode of Spa Marketing Made Easy, I’m back with repeat guest, Ghada, who is the founder and CEO of My Skin Buddy, for a presentation-turned-podcast episode all about how to sell more at-home devices to your clients without feeling salesy. 

 

If you’re not familiar with the My Skin Buddy, it’s a 4-in-1 tool with six different settings that allows for deep cleansing, increased product penetration, plus anti-aging, skin-clearing and brightening benefits using LED light all in one lightweight, hand-held device. 

 

Now keep in mind, this isn’t a sales pitch for My Skin Buddy, although I dare you not to fall in love with it after learning more about this amazing product (I bought every member on my team a My Skin Buddy for the holidays because I love mine so much), but this truly can be a game-changing episode for your business if you take what you learn and put it into practice for your spa. 

 

I’m talking about turning your 5- and 6-figure retail revenue stream and transforming it into a 7-figure revenue stream and beyond. 

 

Below this post, you’ll find the recording of the webinar so you can follow along with all the presentation slides if you’re someone who learns better by both watching and listening. 

 

Regardless of how you’re consuming the information, I highly encourage you to take notes to help cement the teachings because this episode is jam-packed takeaways! 

 

So, tune in, pull up an earbud, and let’s start selling more devices. No icky sales feelings in sight. 

 

In this episode, you’ll learn: 

 

  • Why retail revenue is so critical for the growth and sustainability of your spa and how at-home devices like the My Skin Buddy can significantly boost your spa’s retail revenue 
  • The key elements of a optimally designed retail section that properly displays your devices 
  • How to educate your clients on the benefits of the devices you sell in a natural way 
  • Ways to showcase your client’s success with at-home devices like the My Skin Buddy so that the product essentially sells itself 

 

Resources Mentioned in Episode #135: How to Sell More Devices Without Being Salesy with Ghada, Founder and CEO of My Skin Buddy

 

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 134: Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews

 

It’s no secret that I love paid advertising, particularly on Facebook and Instagram. 

 

I’ve said it many times here on Spa Marketing Made Easy, and I’m confident I’ll say it many more, but in this week’s episode, my guest and I are digging into a realm of advertising I’m not as familiar with: Google Ads. 

 

Google Ads are a bit of a different beast both with the intent of the ads, the way they’re creatively structured, and how you do the targeting element, but just like Facebook and Instagram, the potential the Google Ads platform holds for your business is powerful. 

 

And here to discuss it with me and give us the crash course in getting started with Google Ads is Deirdre Andrews. 

 

Deirdre is the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google’s search rankings so they can grab control over their online visibility and turn clicks into clients and customers. 

 

In this episode, you’ll learn:

 

  • Why are Google ads are a priority in a brick and mortar spa’s marketing strategy
  • Why would you pay to be in front of yourself even if you’re the number one organic listing
  • Why SEO and search marketing go hand and hand and key considerations to keep in mind as you navigate SEO 
  • The 101 on how Google Ads work and a good budget to start with 
  • Deirdre’s step-by-step process for getting started with your Google Ads campaigns 

 

 

References Mentioned in Episode #134: Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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EP 133: Leveraging The Power of Going Niche with Tara Walsh of The Lashpreneur

“The riches are in the niches.” 

 

You may have heard the saying before, but you might also be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!” 

 

I know it might seem counterintuitive on the surface, but when you dig deeper, you’ll find that focusing on your one big thing is also what allows you to become the ultimate expert, and no one is a better example of this than my guest on this episode, Tara Walsh. 

 

Tara is a lash artist turned business coach who is the founder and CEO of The Lashpreneur, where she shares her passion and genius for helping other lash artists start, build and grow their incredibly successful lash artistry businesses.

 

She does this through the lessons she has learned along her own business journey where she decided to focus on the single service area that she enjoyed the most and was profitable for her business. ( Spoiler alert: it was lashes! )

Even if lashes aren’t the thing you’re wild about in the aesthetic realm, this episode is still for you. 

 

Together, Tara and I are discussing the big-picture concept around going micro with a niche, and how you can strategically use that specialization to blow up your business plus the tips  and mindset takeaways you need to make this shift one that you can get behind to help your business grow. 

 

In this episode, we discuss:

 

  • Tara’s journey from becoming an aesthetician and lash artist to starting her coaching business as The Lashpreneur 
  • Why Tara focused her business’ niche to lash artist and how the powerful concept of niching down can benefit you as an aesthetician and spa owner
  • Benefits of only focusing your marketing on one thing to draw in your dream client 
  • Cultivating an entrepreneurial mindset and what kind of development is needed if you want to scale your business and expand your team 

 

Resources Mentioned in Episode #133: Leveraging The Power of Going Niche with Tara Walsh of The Lashpreneur 

 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

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EP 132: How to Build a Local Following and Get Found on Instagram with Danielle Pastula

You know you need to be on social media, especially Instagram. 

You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not only live in a different state, but a different country altogether, you might be thinking, “How much is all this work really paying off? These people will never be my clients.”

It’s a valid question and one I’m glad you’re asking because that means you’re aware you need a shift in direction and strategy, and that’s what my guest, Danielle, and I are discussing in this episode. 

If you’re a seasoned listener of the Spa Marketing Made Easy podcast, you’re already familiar with Danielle from Episode 76, and know she’s a long-time member of Team AddoAesthetics where she’s been my copywriter and social media and brand strategist for the last 4+ years, as well as my business partner in our social media membership community, Post With Purpose. 

She’s also a total expert at zeroing in on the elements of your Instagram content that are going to help you get found by and build relationships with the people who actually stand a chance to walk through our doors. 

Yes, it takes a little research and some work upfront, but as Danielle explains, when you know precisely what you’re looking for, it pays off long-term as you become a powerhouse for positioning yourself directly in front of the  people who could become your next booked client and establish your brand as a local aesthetic authority. 

In this episode, you’ll learn: 

  • The two things you need to leverage in all of your Instagram content to get found by people who live in your  local area 
  • Why the algorithm is actually a good thing and can help you get found by your ideal client when you know how to use it in your favor 
  • Understanding the various categories of your hashtag groups and how to research and compile them for your posts 
  • Answers to all your questions on how many hashtags you should be using and how break down your hashtag groupings to show up in feeds of people who stand to walk through your doors 
  • How to leverage geotagging in your content and the strategies for showing up in your immediate neighborhood and larger regional area. 

Resources from Episode #132: How to Build a Local Following and Get Found on Instagram 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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