Podcast
Tune In to Your Future

Catch the Latest Episode of Spa Marketing Made Easy

As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.

Read More
EP 297: Prepping Your Successful Black Friday Promotions

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

 

And you know what else that means, right?

 

It means that the biggest spa sales weekend is right around the corner! 

 

That’s right, it’s not too early to be thinking about Black Friday/Cyber Monday – in fact, the slower season of summer is really the optimal time period to plan and prep (think Christmas in July), but even if you’ve yet to give the holidays any thought, you’re right on time. 

 

Whether you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you! 

 

From the famous “Buy $100, Give $100” promotion to the “Retail Reversal” promo, you’re going to get a step-by-step offer walkthrough, plus my top tips on positioning and marketing your offer so you can jump into the holiday season with a splash (and a very nice infusion of cash). 

 

P.S. – Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.

 

In this episode, I discuss: 

 

  • Why the time to prep your Black Friday promotions is NOW
  • The famous “Buy $100, Give $100” promotion that’s a hit around the holidays 
  • An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales
  • And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer 
     

References Mentioned in Episode #297: Prepping Your Successful Black Friday Promotions

 

 

Episode Transcript

 

     

 



Read More
Read More
EP 296: Understanding What You Can Afford in Your Spa

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

 

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that freedom, especially over the financials, can come a lot of stress from not understanding the bigger money picture of your business. 

 

From how much you should pay yourself to how much you can realistically pay your team (and how much money is needed to continue growing that team sustainably), how are you supposed to know how those numbers should shake out?

 

That’s exactly why in this week’s episode of Spa Marketing Made Easy, I’m sharing a simple breakdown of how to assess and allocate the money you have coming in and going out so that your spa can not just survive now, but thrive in the long-term to meet your bigger dreams and vision.

 

In order to truly own the role of Spa CEO, you have to not only intimately know your numbers, but also understand the flux and flow of your finances so you can always keep your finger on the pulse of your business’ lifeblood. 

 

(Yes, we’re in this to help our clients feel their most beautiful, confident and radiant, but let’s not shy away from the fact that you and your team deserve to get paid well for that work and see the financial fruits of your labor.)

 

Business is about profit, so let’s talk money, honey and get your numbers in gear to help you build a life and business that you love. 

 

In this episode, you’ll learn:

 

  •  How to make financial decisions through the lens of understanding what our businesses can currently afford  
  • Why I use the Profit First method and the specific breakdown I recommend for spas to follow
  • What factors you need to consider when it comes to your personal and lifestyle goals and how they impact the financial choices you make in your business
  • How getting a strong grasp of your spa’s financials allows you to understand what you can afford in the now and future cast that into meeting your bigger future vision

References Mentioned in Episode #296: Understanding What You Can Afford in Your Spa

 

 

Episode Transcript

 



Read More
Read More
EP 295: Understanding your Human Design as an Entrepreneur with Victoria Fenton

 

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you are, and it’s called Human Design. 

 

Here to help shed light on this way of thinking, being, and working, especially as a spa owner and entrepreneur is my guest, Victoria Fenton. 

 

Victoria is a Functional and Performance Medicine Consultant, Human Design and Gene Keys expert and Transformational Master Coach. 

 

She has been in the world of personal development and healthcare for almost 20 years, training with some of the worlds’ most exceptional doctors and greatest spiritual teachers and in her work through her company Unveil Human Design,Victoria bridges the worlds of science and spirituality, offering truly holistic support for individuals to heal from suffering.

 

Whether you consider yourself more of the “woo” type, or you’re more of the straightlaced science nerd, this is a topic that crosses both boundaries in bringing you closer to who you were born to be, and I just know you’re going to walk away feeling curious to know more about your innate Human Design. 

 

In this episode, we discuss:

 

  •  What Human Design is and what makes it different than other personality type assessments, plus, the data points it uses to gather and comprise your chart 
  • Victoria explains the 4.5 key types of Human Designs and what they mean in terms of your aura and how it feels to you, and makes you appear to the outward world 
  • How to use your understanding of your Human Design in decision-making and how to best use your energy to flow, especially as an entrepreneur
  • Where you can utilize Human Design to enhance your spa’s team-building efforts, systems and operations, work environment, and team communication  

References Mentioned in Episode #295: Understanding your Human Design as an Entrepreneur with Victoria Fenton

 

 

Episode Transcript

 



Read More
Read More
EP 294: The Power in the Pause

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? 

 

How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

 

Newsflash for you: growth doesn’t always come from going, going, going toward your goals like the Energizer Bunny. 

 

In fact, that can hinder, rather than help your growth, especially in the long run. And if we’re building businesses that we hope to make strong not just in the next year, but in the decades to come, we have to look at the ebbs and flows of growth holistically. 

 

Sometimes, it’s the ebbs, the slowdown,The Pause, that holds the greatest power in harnessing your energy and resources helping you to grow in new ways. 

 

In this episode, you’ll hear: 

 

  •  How to identify the time to grow and the time to pause in business
  • Why pausing is a form of personal self-care and how it can serve as a time to shift into the next stage of growth for your business
  • Examples of what taking a pause can look and feel like
  • A personal story of pausing that you can pull from when you start to doubt if you’re making progress or gaining traction while taking a break

References Mentioned in Episode #294: The Power in the Pause

 

 

Episode Transcript

Read More
Read More
EP 293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hosting her first spa event, which resulted in a whopping $90K in revenue that came in during the event and in the months to follow. 

 

If you don’t have the pleasure of knowing Kerri from inside the Growth Factor Framework community, you should know that she’s an Advanced Registered Nurse Practitioner who has spent the last 20 years in the healthcare field, and she opened Essence Aesthetics and Health, a medical spa in a small rural Iowa town, in March 2021. 

 

That’s right, smack dab in the middle of a pandemic. 

 

At Essence Aesthetics, Kerri and her team of Registered Nurses provide personalized medical grade aesthetic treatments as she works to empower her clients to show up more confidently and as their best selves. 

 

And after just 14 months of being open and hosting her successful birthday celebration event, which is what we break down in this episode, she is currently doubling her team. 

 

It goes without saying that Kerri’s a bonafide businesswoman, and the lessons she’s sharing in this episode are a must for Spa CEOs at every level to take note of.  

 

In this episode, we discuss: 

 

  • How Kerri launched into owning her spa in the middle of the pandemic and what her goals looked like before settling on running an event
  • Kerri’s backstory to the “why” behind her event and how she began to set the framework for what her event would look like
  • What planning for the event looked like in terms of timeline, team, marketing efforts 
  • How her event took shape including the offer and what the event entailed, and of course, the results! 

References Mentioned in Episode #293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe

 

 

Episode Transcript 

     


    Read More
    Read More
    EP 292: 5 Things Million Dollar Spa Owners Do

    Do you want your spa to reach the coveted seven-figure benchmark? 

     

    That might sound like a trick question, but honestly, it’s a valid one. 

     

    More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up, because I’ve got good, and possibly surprising, news for you…

     

    Hitting a million dollars in your spa may not be as big of a mountain to climb as you may think. 

     

    In fact, I’d argue that reaching the six-figure mark is much tougher. 

     

    But if the million dollar mark is what you have your sights set on, then this week’s episode of Spa Marketing Made Easy is for you as I share the five things that million-dollar Spa CEOs do.

     

    From specific action steps to mindsets and perspectives, these are the things I find all the top Spa CEOs who hit the million that I’ve had the honor of working with have in common. 

     

    In this episode, you’ll learn about:

     

    •  How to look at your metrics and numbers to be able to hit your bigger vision goals 
    • Finding areas of opportunities in your business that you and your team can leverage 
    • The common perspectives and mindsets that million-dollar Spa CEOs share
    • What things million-dollar spa owners do on the tangible and mindset levels to get ahead personally and professionally

    References Mentioned in Episode #292: 5 Things Million Dollar Spa Owners Do 

     

     

    Episode Transcript

     

    // <![CDATA[   // ]]>


    Read More
    Read More
    EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica

    When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it.  

     

    Enter: custom formulations. 

     

    If you’ve ever considered creating your own product line from the ground up, you’re going to love this episode of Spa Marketing Made Easy! 

     

    Joining me on the mic is Lorraine Dallmeier; Lorraine is the award-winning CEO of Formula Botanica, an online organic cosmetic formulation and business school which has trained over 14,000 organic formulators and indie beauty entrepreneurs in 175+ countries. A Biologist and Chartered Environmentalist by training, Lorraine is on a mission to teach the world to make formulation as commonplace as cooking. 

     

    Awarded Digital Achiever of the Year by Google and Cosmetic Executive Women (CEW) in 2018 and voted most influential person in the global natural beauty sector for 2020, Lorraine is a force to be reckoned with in the world of formulation, something she started as a side hustle while on maternity leave that has led to a $6 million global eLearning empire with a team of 40. 

     

    Whether you’re just inkling with the idea of creating your own custom formulations, or you need an inspiring story of growing your empire, you’re going to love our discussion in this episode!

    References Mentioned in Episode #291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica

     

     

    Episode Transcript

     

    // // <![CDATA[   // ]]> // ]]>


    Read More
    Read More
    EP 290: The Biggest Mistake Spa Owners Make When Hosting Events

    You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

     

    Sure, there’s plenty of marketing you can do to take your best shot at making your event a success, but when it’s all said and done, you’re still afraid that hosting an event could be too much of a roll of the dice. 

     

    Rather than making the move of hosting an event for your spa a marketing coin toss, tune into this short and sweet episode of Spa Marketing Made Easy where I’m sharing the number one mistake to avoid so you can kick off planning an event so that it’s a smashing (i.e. highly profitable) success! 

     

    In this episode, you’ll learn:

     

    •  The number one mistakes spa owners make when planning to host an event in their spa 
    • Questions to ask yourself when planning your spa event 
    • How to tie your business goals to the offer you’ll present at your spa event 
    • Evaluating the success of your event based on the timeline that aligns with your goal 
    • How the planning process and marketing differs based on your event goal

    References Mentioned in Episode #290: The Biggest Mistake Spa Owners Make When Hosting Events

     

    Read More
    Read More
    EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel

    Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

     

    I’m talking about SEO aka Search Engine Optimization, and here to discuss it with me on this episode of Spa Marketing Made Easy is Caitlin Strempel. 

     

    Caitlin is an SEO expert and marketing success coach who helps business owners get to the top of their industry by getting to the top of Google and found online at her company, Rising Ranks Digital. 

     

    Caitlin has worked with locally-based businesses all the way to large-scale global brands such as Under Armour, Lexus and more, and she’s proud to have a 100% success rate at getting her clients to the first page of Google, which is something she’s going to share her top tips on in this episode. 

     

    Whether you’re a spa owner who has no idea what SEO is or the faintest idea of how to get it to work, or you’re a tad familiar, but know you could beef up your efforts to gain better traction on Google, this episode is a must-listen! 

     

    In this episode, we discuss: 

     

    •  What SEO is and why it’s especially important from a local business perspective
    • The first step to getting started with honing in on your SEO efforts and Caitlin’s top recommended tool to use 
    • Using organic SEO efforts alone and alongside a paid Google ads strategy 
    • When spa owners should look into investing more time, effort and money into ramping up their business’ SEO 

    References Mentioned in Episode #289: Using SEO to Rise the Ranks of Google with Caitlin Strempel 

     

     

    Episode Transcript

     

     

    // <![CDATA[   // ]]>


    Read More
    Read More
    EP 288: Breaking into Commercial Real Estate with Annette Walter

    As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

     

    Now, there are plenty of ways to create this leverage, but one way that spa owners in particular can benefit from is owning the space where you operate your spa aka commercial real estate. 

     

    Here to talk with me about it in this episode of Spa Marketing Made Easy is Annette Walter, the CEO of Timber Industries, which is the largest 100% women-owned pallet, crating and lumber distributor in the U.S., as well as iEvolve Consulting, a growth, strategy and operations business coaching firm. 

     

    In this episode, we’re diving into the topic of investing in commercial real estate to help diversify and grow your wealth, and if this topic has you feeling a little hesitant (as in the “who am I to…” variety), this episode is especially for you.  

     

    And if owning your space, or future space, has ever crossed your mind, I know you’re going to love this conversation!

     

    In this episode, we discuss: 

     

    •  How Annette broke into the world of commercial real estate and why now might be the best time to begin your foray into this space
    • The 101 on how financing and real estate transactions work in comparison to residential real estate and what the pathway to owning commercial real estate looks like
    • Who you should have on your internal advisory board to help you make the most sound financial decisions both personally and professionally
    • What you need to have to begin looking into commercial real estate opportunities – spoiler: it’s not as intense as you think! 

    References Mentioned in Episode #288: Breaking into Commercial Real Estate with Annette Walter

     

    Episode Transcript

     



    Read More
    Read More
    EP 287: Understanding MBTI to Build Your Top Performing Team

    If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

     

    And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 

    Furthermore, you need to build a business that doesn’t rely on you, the Spa CEO, as the foundation…

     

    But what’s the best way to ensure that the team you are building is going to help you build for the long-haul? 

     

    In this episode of Spa Marketing Made Easy, I’m talking about why understanding your MBTI personality type and those of your staff and team make all the difference in your hiring process and thus, creating a company with a strong infrastructure for growth. 

     

    In this episode, you’ll learn: 

     

    • What the MBTI Personality entails and what each letter determines about someone’s personality 
    • Why MBTI is my go-to personality assessment tool for hiring new team members and understanding my team member’s communication style
    • How to assess your team’s individual personality assessments to fit your business’ team needs
    • How you can utilize MBTI has a filtering tool during the hiring process 

     

    References Mentioned in Episode #287: Understanding MBTI to Build Your Top Performing Team

     

     

    Episode Transcript

     



    Read More
    Read More
    EP 286: What Does “Freedom” Mean to You?

    If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” 

     

    Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. 

     

    The freedom to choose. 

     

    In this week’s short and sweet episode of Spa Marketing Made Easy, my goal is to get you thinking about what freedom means to you as a Spa CEO and as someone who deserves to live a rich and full life. 

     

    In this episode, I discuss: 

     

    • Why getting clear on your definition of “freedom” helps you to define your goals and growth path
    • How freedom is multifaceted between life and business, and what it is that freedom means in the tangible sense
    • What elements of freedom mean the most to me and why, plus how those freedom goals have shifted for me over the years and as my life and life circumstances have evolved 

    Resources Mentioned in Episode #286: What Does “Freedom” Mean to You?

     

     

    Episode Transcript

     

    // <![CDATA[   // ]]>


    Read More

    Interested in Being a Guest on the Podcast?

    Contact Us