Spa Marketing Made Easy Podcast

EP 084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker marketing Jul 14, 2019

 


 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

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EP 083: Exploring the Benefits of Business Relationships with Rachel Perry marketing mindset Jul 07, 2019

There’s an old sentiment when comes to business relationships and how it predicates your success…

“It’s all about who you know.”

While this is true to a degree, because knowing who influences various areas of your community is essential in knowing how to leverage...

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EP 082: Finding Beauty in The Breakdown with Shannon O’Brien of iSugarUniversity mindset Jun 30, 2019

When I speak with aesthetic experts who have recently taken the leap to start their own aesthetic business whether it’s as a solo practitioner or a spa with a team of aestheticians, one of the most common questions I get asked is, “how do I build a business that lasts?”

...

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EP 081: Uncovering the Science of ALASTIN Skincare with Nai’a Bradshaw products Jun 23, 2019

When my dear friend Nai’a, who is my guest on this episode, sent me some products from the new skincare line she began working with, I was excited…

I know anything she loves and represents will be something I’ll also love, but guys, this brand has blown me away.

See,...

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EP 080: Behind the Beauty Business Summit with Maxine Drake leadership Jun 23, 2019

Last year I was honored to be able to join in on the Beauty Business Summit virtually, but this year, I’m thrilled to be hitting the sands of St. Pete and attending the 2nd Beauty Business Summit live!

If you’re a long-time listener of the podcast, today’s guest, Maxine Drake,...

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EP 079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl marketing Jun 10, 2019

 

 


 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing...

Continue Reading...
EP 078: The Journey of Growing an E-Commerce Empire with Alana and Jared Mitchell e-commerce Jun 03, 2019

If you’re an aesthetician who has branched out into the world of going solo or opening up your own spa, whether you know it or not, you’ve got the entrepreneurial bug.

And if you haven’t experienced it already, you likely will soon, that having the entrepreneurial bug means...

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EP 077: A Physician’s Take on Breaking Into the World of Medical Aesthetics with Dr. Petropoulos leadership Jun 01, 2019

Here are a few fun facts you may not know about me:

 

  • I’m an international speaker, trainer, and consultant in medical aesthetics with trainings in 82 countries around the world
  • I’ve worked with major skincare brands like SkinCeuticals, iS Clinical, and SENTE
  • And while...
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EP 076: Overcoming the 3 Biggest Obstacles in Your Social Media Marketing with Danielle Pastula marketing Jun 01, 2019

You’ve got 15 minutes until your next client, so you open up your camera roll and scroll, scroll, scroll...nothing.

 

Maybe you’ll get some inspiration on Instagram, so you fire up that rainbow square...tap, tap repeat.

 

If social media has ever sent you into a tailspin...

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EP 075: Building Your Professional Network with the founder of NASNPRO, Denise Fuller leadership Jun 01, 2019

A rising tide lifts all boats.


Community is stronger than competition.


These are sentiments I have believed in and preached for years, and today’s guest on Spa Marketing Made Easy is the epitome of these philosophies, which is why I’m so excited for you to hear from her today.

...

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EP 074: #Beautybomb Salicylic Acid #beautybomb education Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a common ingredient in...

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EP 073: The History and Modern Day Power of Chemical Peels in Aesthetics products Jun 01, 2019

They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how the science of chemical peels is going to continue powering aesthetic practices in the years to come.

 

In this episode, I’m...

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