Spa Marketing Made Easy Podcast

They’re back for their first official update of the year! 

I’m talking about today’s guests on the podcast, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month into their Growth Factor journey to hitting seven...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about...

With the ever-changing world of Instagram, I know it can be hard to stay on top of the feed changes, the evolving platform features, and the trends, but here’s the good and the bad news…

(I’m always a fan of bad news first, so let’s jump right in.)

Bad...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about PRP aka...

Have you ever found yourself mid-treatment and thinking, “If only this product had this”? 

Or “If only I could do that, this product would be perfect.” 

As an aesthetic expert working full-time in the treatment room, you’re the utmost...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about the latest...

Thinking of giving Groupon a shot at your spa? 

Maybe you just read that question and thought, “you’re kidding?!” 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

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One of my core beliefs in building a successful business is that no one should do it alone. 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”

It feels like a loaded question when you ask it, especially when the...

With technology continually shifting and consumer behavior moving with it, there’s one constant you can always count on in business: change. 

However, there is one exception to that rule, and it’s been a mainstay of business since the beginning of time, and that’s...

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa...

Whether your business is stuck in a vicious paycheck to paycheck cycle, or you can’t seem to climb out of credit card debt, or the thought of digging deep into your business financials scares the pants off of you, this is an episode you literally can’t afford to miss. 

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