Spa Marketing Made Easy Podcast

EP 033: 6 Ways to Leverage Your Instagram Stories marketing Jun 01, 2019

Remember when Snapchat first appeared on the social media scene and you thought, “Oh great, another social platform I have to keep up with?”

 

Well, if you’ve been around me long enough, you know I’m a huge proponent of mastering one to two social media channels...

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EP 032: Developing You as Your Brand with Salt Freedom marketing Jun 01, 2019

Not everyone can rock a name like Salt Freedom, but that’s precisely her point.

 

Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).

 

If you’re...

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EP 031: How Retail Changed My Life and Business leadership mindset Jun 01, 2019

If you’ve been connected to AddoAesthetics for a while or been a listener of Spa Marketing Made Easy for even just a couple of episodes, you know I’m passionate about spa retail sales.

 

I consider it my zone of genius, which is why much of my work has centered around...

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EP 030: Smashing The Most Common Spa Retail Sales Hang-Ups mindset Jun 01, 2019

Have you ever heard of the Pareto principle?

 

You might know it as it’s more common name, the 80/20 rule, which states that, for many events and scenarios, 80 percent of the effects come from 20 percent of the causes.

 

When it comes to the earning potential that solo...

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EP 029: How To Use Influencer Marketing On Instagram To Get More Clients with Gwen Lane marketing Jun 01, 2019

To have a presence on Instagram is non-negotiable for an aesthetician.

 

It’s a powerhouse platform for connecting directly with consumers and potential clients who will invest in beauty services, and it’s also structured in a way that allows you to build an impressive...

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EP 028: 10 Items to Customize With Your Spa Branding marketing Jun 01, 2019

Pens, notepads, totes bags.

 

Chances are you have one of these items in your home with a business’ logo on it.

 

For me, it’s all about pens since I’m always jotting down ideas or journaling or making notes as I interview guests here on the podcast.

 

Most...

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EP 027: How to Stop Leaving Money On the Table with Kimberly Kennedy marketing Jun 01, 2019

When someone asks you what you do, do you answer with “aesthetician” or “business owner”?

 

Maybe you have a bit of a combination answer explaining that you own your own business as a solo aesthetician.

 

While there’s no “right” answer to that...

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EP 026: Defining Your Spa’s Brand and Crafting Your Mood Board with Chris Beltran marketing mindset Jun 01, 2019

Something I commonly see among aestheticians who have recently branched out to go solo or start their own spa is that they feel pulled in a million directions when it comes to their marketing.

 

Despite having tools, resources, and community, there’s still a piece that feels like...

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EP 025: 5 Steps to Healthier Eating for the Busy Aesthetician with Jasmine Schmalhaus mindset Jun 01, 2019

Work, partner, kids, maintaining everyday life, I could go on, but I think you get the point: we juggle a lot in the day-to-day.

 

And as an aesthetician, that juggling act only grows more chaotic if you add in back-to-back clients and/or running your own business, which makes it all too...

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EP 024: Navigating Payment Structures in Medical Aesthetics leadership Jun 01, 2019

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence.

 

But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the pay you...

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EP 023: The Key to Successful Selling marketing mindset Jun 01, 2019

Even though I conduct trainings for hundreds of people at a time via webinars and speak on stages (sometimes in front of camera crews, sometimes in front of live audiences), there’s something about me that may surprise you…

 

I’m not a natural public speaker.

 

The...

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EP 022: 5 Keys to Unlocking the Power of the Mind-Body Connection with Rachel Llanes mindset Jun 01, 2019

As the world of health begins to focus more on how our mentality fits into our overall sense of wellbeing, you might have increasingly heard the term “Mind-Body Connection” used around various topics of wellness.

 

For some (maybe this rings true for you?) the phrase...

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