Spa Marketing Made Easy Podcast

EP 313: Why Retail Matters in Spa business education marketing Jan 09, 2023

When retail numbers go up, so do service sales.

 

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

 

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

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EP 312: Finding “Magic in the Mess” and Embracing Resiliency with Neeta Bhushan inspiration mindset Jan 02, 2023

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

 

And a little bit of grit plus recognizing that striving for perfectionism will always leave you unsatisfied because it’s impossible to achieve.  

 

Resiliency is...

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EP 311: Blocking off time to reach your financial goals - Part 2 - 2023 Annual Planning business education Dec 26, 2022

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

 

Not only do you need to get serious - you need to take action. 

 

You are the one in...

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EP 310: Setting Smart Financial Goals - Part 1 - 2023 Annual Planning business education marketing Dec 19, 2022

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

 

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

 

Money...

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EP 309: Capturing 250+ New Client Leads through Facebook Groups with Maria Ramos business marketing Dec 12, 2022

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

 

Facebook AKA the new “digital word-of-mouth” platform.

 

We live in a world where the moment an experience ends, we want to tell others about it...

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EP 308: Embracing your feminine energy with Angela Jia Kim of Savor Beauty business mindset Dec 05, 2022

There’s no surprise that females in leadership positions try to suppress their feminine energy. 

 

Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of...

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EP 307: Taking Advantage of Your Cycle for Aligned Achievement with Renae Fieck business education Nov 28, 2022

Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…

 

It actually doesn’t “flow” at all.  

 

That’s because those timeframes weren’t built with our innate energetic cycles in mind,...

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EP 306: A Positive Mindset is Your Greatest Weapon business mindset Nov 21, 2022

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? 

 

Well, that all lies in the power of a positive mindset. 

 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this...

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EP 305: Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit marketing mindset Nov 14, 2022

Whenever I embark on a conversation about money mindset I always get that one Snoop Dogg lyric stuck in my head…

 

“Got my mind on my money and money on my mind…”

 

I can’t be the only one! 

 

In any case, my hope is that if you’ve been a...

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EP 304: The Questions to Ask Before Planning Your Year marketing mindset Nov 07, 2022

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! 

 

However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.

 

If we...

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EP 303: Harnessing Viral Trends for Your Business with Brendan Kane business marketing Oct 31, 2022

What does it actually mean to “go viral?” 

 

Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile. 

 

As a...

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EP 302: Increasing Your Spa's Efficiency with Mangomint Co-Founder & CEO, Daniel Lang e-commerce marketing Oct 24, 2022

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

 

It’s in the tech. 

 

It’s no secret that I’m a fan of utilizing software alongside your systems in...

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