Spa Marketing Made Easy Podcast

A system for your systems? 

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. 

Because here’s the thing, you can have systems documented here and there and...

Have you ever dreamed about being an aesthetic expert who’s a household name? 

Or the owner of a spa that the stars frequent? 

Maybe you want to be industry-known as a thought leader and educator? 

No matter what level of stardom you envision for...

In theory, I think we all understand that a positive mindset and a good attitude will take you far in life no matter what you do personally or professionally. 

But truly unlocking your highest potential?

Well, that takes more than just positive vibes. 

As my guest...

As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout. 

It takes a lot of effort and stamina, but as you continue to do it and do it more often, the easier it...

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

Yes, a dollar is still a dollar and that won’t change,...

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

Or how about “money doesn’t grow on trees”? 

My guess is every listener's hand is raised and you might even be thinking, “those are things I say...

Did you think direct mail marketing was dead?

Anything but, my friend! 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

...

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. 

But the one thing you may not know is whether now is a good time to hire and bring on help so you can...

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

In this episode, you’re going to hear from one of those Spa...

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

Here’s the scoop:...

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got...