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EP 353: Releasing Guilt Over Time Spent and How We Plan for Success

Ambitious women are wired for guilt.

I know that statement packs a punch, especially if you let it sink in. 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman, especially entrepreneurs  to feel like you’re trying to “do it all,” but as a result, not doing any of it well. 

No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. 

Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). 

And while I do believe we can do, be, and have it all, it’s not going to happen through white knuckling your to-do list or making yourself pliable enough to be bent and pulled in 20 different directions at once. 

No, if you want to drop the guilt for good, and actually do everything you set out to do in that version of your dream life and business you have in your head, it’s time to put that vision into action with a plan, which is what you’ll learn when you tune in to this episode of Spa Marketing Made Easy.

In this episode, I go over: 

  • How my journey through motherhood transformed my relationship with time and how I came face to face with mom guilt, plus, what I’ve done to shift out of it
  • Why it’s important to examine how we feel around how we’re spending our time and how that aligns with our vision for our life and our businesses 
  • The 4 critical steps in my and my team’s annual planning process

References Mentioned in Episode #353: Releasing Guilt Over Time Spent and How We Plan for Success

  • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
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EP 343: Checking In with Freedom In Action Grant Winner Juvy Cabanilla

If you’ve been listening to my podcast over the past year, you’ve probably heard me talk about the Freedom In Action Grant

We launched this grant in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.

We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024. 

The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.

On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business. 

Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.

In this episode, we discuss: 

  • Being a single mom and how this grant came at the perfect time for her business
  • Juvy’s application process creating her winning video submission
  • The authenticity people connected with regarding Juvy’s video
  • Three main areas Juvy spent the grant money on
  • Advice for future grant applicants

References Mentioned in Episode #343: Checking In with Freedom In Action Grant Winner Juvy Cabanilla

  • Visit Juvy’s website here
  • Connect with Juvy’s and her business on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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      EP 335: Daniela’s Debrief: The Spa CEO Intensive Experience

      Do you make time for leadership development in your business?

      My personal growth has been a constant priority of mine over the last few years to work on becoming the best leader possible. 

      One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.

      In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students. 

      PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.

      The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?

      In this episode, I discuss: 

      • The Women’s Circle: what it is and our group’s experience
      • The transformative experience felt and witnessed at the Spa CEO Intensive
      • A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive
      • Benefits of building strategic partnerships in business
      • A special limited-time Sales Factor offer you can’t afford to miss

      References Mentioned in Episode #335: Daniela’s Debrief: The Spa CEO Intensive Experience

      • Purchase Sales Factor at its limited-time $997 discounted price! Offer expires Sunday, June 18 at 11:59 PM.

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

       

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      EP 334: Navigating the Transition into Motherhood with Christine Hassler

      Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.

      It requires sacrifice and devotion.  

      Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life. 

      My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.

      Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience – and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.

      Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you’re a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory. 

      In this episode, we discuss: 

      • The identity shift that can occur after becoming a mom
      • How changes in season of life can shift your purpose
      • Why it’s important to allow yourself to ask for help during the motherhood transition
      • The importance and value of nurturing your partnerships
      • What an “expectation hangover” is and the growth opportunity it can bring into your life

      References Mentioned in Episode #334: Navigating the Transition into Motherhood with Christine Hassler

      • Connect with Christine on Instagram
      • Visit Christine’s website to learn more about her podcast and coaching offerings

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

       

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      EP 333: Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch

      How do we balance these two energies in business? 

      Can you be both feminine and masculine in a leadership role? 

      Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being

      The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).

      The traditional structure and systems of your business exert a masculine influence.

      The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell. 

      My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader. 

      Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.

      In this episode, we discuss: 

      • Balancing masculine vs feminine energy
      • Giving yourself time to tap into feminine slowness
      • Understanding congruence within yourself
      • Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy
      • Priceless value of connecting with other like minded women

      References Mentioned in Episode #333: Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch

      • Visit Alexa’s website to learn more about her work
      • Follow Alexa on Instagram
      • Listen to Alexa’s podcast ‘That Sex Chick’
      • Join Alexa’s Facebook group ‘Sex & Love Co. Community’

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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      EP 331: The Power of Breathwork with Stefanos Sifandos

      All of us have something from our life experiences that makes us brace

      That’s what makes us human.

      Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

      There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.

      Stefanos Sifandos is no stranger to doing the work – specifically the power of breathwork. 

      Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is 

      passionate about leading people closer to their highest potential and to each other.

      For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy. 

      From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self. 

      In this episode, we discuss: 

      • The art of breathwork and techniques that impact us physiologically 
      • How and why unresolved trauma come to us with greater awareness during breathwork
      • The meaning of associative symbols and precursors of our trauma
      • Association between the intensity of our trauma and the imprint it leaves on our lives
      • How breathwork can help you close the loops of your trauma
      • The relationship between entrepreneurship and personal development 

      References Mentioned in Episode #331: The Power of Breathwork with Stefanos Sifandos

      • Visit Stefano’s website to learn more about his program
      • Connect with Stefano on Instagram, YouTube, and TikTok

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 


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      EP 329: Reconnecting with Your Inner Voices with Vasavi Kumar

      We talk to ourselves all the time. 

      Most of the time without even realizing it. 

      Inner dialogue is a way to process events that happen in our lives. The relationship that never stops growing is the one you have with your inner self.

      It’s an incredibly powerful journey to learn your own language. 

      Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud. 

      Coined as “Queen of Saying it Loud,” Vasavi Kumar has made it her life’s purpose to understand how her mind works after being diagnosed with bipolar at age 19. 

      Her mission is to share everything – the good, bad, and ugly – in order to normalize being human. 

      Tune in as we talk about the importance of reconnecting with your inner self as humans and as entrepreneurs. 

      In this episode, we discuss: 

      • Becoming a source of power for yourself
      • How we don’t need to over explain our desires in life or in business
      • Learning to slow our minds to understand awareness vs. thoughts
      • The power in exercising visualization for our dream life
      • Removing negative self-talk from our language

      References Mentioned in Episode #329: Reconnecting with Your Inner Voices with Vasavi Kumar

      • Pre-order Vasavi’s book with bonuses “SAY IT OUT LOUD”
      • Connect with Vasavi on Instagram

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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      EP 326: How Dr. Alan Durkin’s Educational Training Program is Advancing the MedSpa Industry

      There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

      His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

      A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body.

      His goal is always to meet trainees where they are at and allow them to leave with a deeper understanding of aesthetic topics, as well as a greater confidence in their abilities. 

      When focusing on safety and improving patient outcomes, Dr. Durkin teaches training participants to seek success rather than avoid failure.

      In this episode, we discuss: 

      • Dr. Durkin’s practice, Ocean Drive Plastic Surgery
      • The solutions MedSpa Network provides for the medical aesthetics industry
      • Two vergences happening in the plastics industry
      • The shift in patient relationships with medical professionals and how his practice emphasizes relationship building 
      • Advice for hiring support staff and importance of building a team

      References Mentioned in Episode #326: How Dr. Alan Durkin’s Educational Training Program is Advancing the MedSpa Industry

      • Connect on Instagram with Ocean Drive Plastics Surgery, Ocean Drive Dermatology, Ocean Drive MedSpa, and Ocean Drive Brows
      • Learn more about the MedSpa Network and connect on Instagram and LinkedIn
      • Connect on LinkedIn with Dr. Durkin and Dr. Chim

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 


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      EP 325: Master Your Brand Messaging with Maya Elious

      Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

      Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support the mission or cause. 

      Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete. 

      If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings. 

      The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience. 

      My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.

      Maya Elious, who says her mission is  to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches. 

      In this episode, we discuss: 

      • Importance of defining your niche for business expansion
      • Building a personal brand as a spa owner
      • The role your mindset plays in entrepreneurship
      • How to combat negative thoughts and the comparison game in business
      • Mastering language that speaks to the client’s pain and the desires
      • The stages of marketing your business

      References Mentioned in Episode #325: Master Your Brand Messaging with Maya Elious

      • Visit Maya’s personal website
      • Connect with Maya on Instagram and Facebook
      • Learn more about Built to Impact 

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

       

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      EP 321: Building Your Confidence & Community with Jason Goldberg

      Spa owners are in the confidence business. 

      Helping people find their true beauty in this industry is a gift and requires energy poured into another person.

      So naturally spa owners must be confident people themselves, right? 

      Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day. 

      As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients.

      My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership Coach for Celebrities, Change Makers and CEOs. 

      He spills all the details about showing up confidently, being vulnerable with your community, and the importance of rest and pause to recharge your mindset.

      He is also the host of The Jason Goldberg is Ruining Podcasting Podcast, author of the #1 International Best-Seller on Self-Leadership entitled “Prison Break” and creator of the Playful Prosperity and Competition-Proof Business Immersion programs.

      In this episode, we discuss: 

      • Jason shares his “One Line Life + Business Plan”
      • Spa owners leadership in an industry focused on building confidence
      • The importance of word choice as its related to mindset
      • The power in pause and how rest is still working on your business
      • Jason’s opinion on the word “community” and how he views it in his life
      • Daniela shares her “Word of the Year” and its relation to her work/life balance

      References Mentioned in Episode #321: Building Your Confidence & Community with Jason Goldberg

      • Get a FREE copy of Jason’s book
      • Listen to his podcast, The “Jason Goldberg is Ruining Podcasting” Podcast
      • Visit Jason’s website to learn more about him
      • Connect with Jason on Instagram

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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