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EP 414: Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas
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  • business, mindset

The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth. 

One of those integrated services is IV therapy. While it’s not a service every spa can or should do, it does provide an incredible opportunity for those aesthetic and healthcare practitioners who are equipped to add value to your clientele. Joining me on the mic to discuss IV therapy is my guest, Jenn Plescia, DNP, APN, FENP, the founder and CEO of IVs by the Seas, an in office aesthetics and mobile IV hydration practice in New Jersey. 

Beyond being a successful entrepreneur with an inspiring business origin and growth story, Jenn is a board-certified Family and Emergency Room Nurse Practitioner who received her Doctorate of Nursing Practice (DNP) degree from Rutgers University in 2017, and she has over 10 years of Emergency Medicine and Urgent Care experience. 

Jenn believes in treating patients as an entire entity and identifying the root cause of their healthcare ailments and aesthetic needs so she can help optimize your health and well-being from the inside out. 

Whether you’re someone who desires to or is qualified to bring IV therapy into your aesthetic business, this episode is a great listen for any aesthetic professional as they consider bringing new therapies or equipment into their practice or finding the right businesses to partner with and recommend should your clients be interested in receiving IV therapy. 

In this episode, we discuss: 

  • Jenn’s origin story of how she began offering IV therapy and hydration as a service during the pandemic and how her business quickly took off thanks to connections, referrals and social media 
  • The things every aesthetic practitioner or Spa CEO should know before bringing IV therapy into your practice and why it’s critical to have a close relationship with your medical professional you’re bringing on board
  • The ins and outs of navigating potential emergencies and how this informs hiring and team-building decisions 
  • Why Jenn prioritizes digging into the science of her client’s lab work and the importance of tailoring IV treatment plans 
  • Plus, Jenn’s insights on profit potential, crafting an incredible client experience and aesthetic atmosphere, and key legalities and liabilities to consider

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #414: Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas 

  • Connect with Jenn via Instagram @ivsbytheseas and visit her website to learn more about her practice and educational opportunities
  • Connect with Jenn directly by emailing her at: info@ivsbytheseas.com

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EP 413: 6 High Profit Spa Services for 2025
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  • business, mindset

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s still plenty of opportunity to tap into and ways to get creative so your business can thrive. 

Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it may feel like an uphill climb, keeping the course and working to prioritize profit can yield fantastic results and growth. 

In this episode, I’m going to provide you with six high-profit spa services you can leverage in 2025 and beyond. These services provide you with plenty of profit margin so that your business can stay stable or grow, even if you experience seasons of slowdown. 

In this episode, you’ll learn: 

  • The booming growth of new sectors within the aesthetic market and how you can harness them as a medical spa
  • How to build recurring revenue into your services and creative ways to build in more add-on service revenue and boost retail sales with your service offerings 
  • Key cost considerations as we move into 2025, as well as tips for targeting new demographics

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #413: 6 High Profit Spa Services for 2025

  • Listen to past episode of Spa Marketing Made Easy #264: Expanding into Virtual Education with Kathy Taranto
  • Learn more about the Emage Medical® Image Pro® SUNLITE and tune into our walkthrough episode of this device on Ep.365 

Subscribe on Spotify Subscribe on Apple Podcasts

Welcome to Spa Marketing Made Easy, a podcast for spa owners who want to step up their leadership and business skills and step into the role as spa CEO. I’m your host. Daniela Woerner, CEO of Addo Aesthetics and Founder of the Growth Factor Framework® Program, where we teach, coach and guide spa owners in scaling their spas to the next level of growth and unlocking freedom in their life and their business. I’m so glad you’re here now.

Let’s dive into the show profit over revenue all day, every day. That is what we’re screaming from the mountaintops over here at Addo Aesthetics. Now we believe in building a business that supports the life that you want to live, which, by the way, can shift and change based on the season that you’re in. Now, when you’re focused on profitability in your business, you have more freedom, freedom to slow down in a season, if need be. Freedom to invest in a new piece of equipment, freedom to hire additional staff.

So as we’re moving into 2025 I wanted to share a list of six high profit services to consider adding to your service menu. And if you want to do a good deed for the day, consider sending this episode to a friend in the esthetic space. Maybe you’ve heard the quote life gives to the giver and takes from the taker. Always Be a giver.

Also, the first three are for those in medical esthetics only. So if you’re in a day spa model, don’t worry. I definitely have some high profit services for you as well. Just be sure to listen to the entire episode.

Okay, so first up, medically assisted weight loss. Big surprise for anyone who has been in our world for the last year, year I have been talking about this non stop. I’ve been following this extremely closely, and the growth has just been tremendous.

Now there was a report that skytail group and Q site put out showing that the weight loss and dietary and dietary lifestyle segment push spending to 1.2 billion in 2023 which was a 236% increase from the previous year. Now, with the amount of growth that I’ve seen from the practices that we are working with directly, this number is going to continually increase. I cannot wait to see the data that they get from 2024 and this is even with trispatide Taking off the shortage list. Okay, practices are still going to continue to grow with semaglutide.

Now, when we look at total non surgical spend. So when we’re talking about medical esthetic services in the US that are non surgical, that number is 15 billion. That was in 2023, 1.2 billion of that was medically assisted weight loss. That is a huge margin for something that hasn’t really been this, you know, service that everybody talks about knows about, as they do today.

Now consider that neurotoxin, which Botox, Dysport, Xiamen, juvo, all of the different neuromodulators, right? So that neurotoxin category is the largest piece of the pie. It was at 4.8 billion. So if we see medically assisted weight loss surging up doing 1.2 billion in such a short period of time, it’s really something to pay attention to.

Now, the thing with medically assisted weight loss is that we are helping our patients with a lifestyle shift. Medical spas are not just getting rid of lines and wrinkles anymore. Okay, we are shifting to overall wellness, and we’re seeing that in the services that patients are requesting. So the point is to create a successful medically assisted weight loss program. You don’t want to just bring on semaglutide. You want to have a process around it. What’s the entire client journey? Are you incorporating any type of nutrition or exercise or even mindfulness? We want to help our patients make a real lifestyle shift.

Okay. Now, side note here, be sure to check the show notes of this episode, because next month, in January, we are offering a two hour workshop, style master class on medically assisted weight loss. We’re going to go over all the business aspects, the pricing. We’ve, of course, have resources for you to launch or relaunch this into your practice. Now, if you’re a founding member of APA, meaning that you joined in 2024 you get to attend this class for free, as well as all of our master classes we’re having each month, and there’s still time to become a founding member, so be sure to check the show notes for that.

All right now this is going to lead me into our next high profit Service of the Year, and that is BioIdentical Hormone Replacement Therapy, or HRT, which is a lot easier to say. Now, hormones have been in the medical esthetic space for quite some time. I remember back in 2012 I had a training on them, but they’d never really taken off, as I believe we are about to see in the next one to two years. And this is directly related to the fact that we are seeing such a shift towards overall wellness, and also that they couple so beautifully with medically assisted weight loss.

So I think that we’re going to expand our demographics and the industry. We’re going to see patients who have not ever considered going to a medical spa, but now they are. And as many of you know, weight loss, or, you know, having weight that’s not coming off in the way that you would traditionally lose weight oftentimes has a hormonal component to it. So Biot is a company that I have heard good things about from some of our nurses. They offer a lot of support. I do not have any type of relationship with them. I’m just repeating what I have heard from our nurses that are doing well with medically assisted weight loss and HRT.

So again, if you’re already doing medically assisted weight loss hormones, is absolutely something that you should consider. Added bonuses for both of these services is that they are relatively low price points, and they work on a monthly pay schedule. So that means recurring revenue. Big plus, you know, I love recurring revenue.

Okay, so let’s move right along to high profit service number three, and that is IV therapy. Yes, we are very much continuing on with services that focus on overall wellness. But what I love about IVs is that, yes, you can totally have an IV lounge that works. But what’s interesting to me, as someone who really loves productivity, is using this as an add on while you’re receiving another service.

So think about your filler patients that need to numb and are just sitting there waiting for the cream to start working. Think about CoolSculpting, or M sculpting. Yes, I know that with certain areas, depending on what you’re treating, you may be in a weird position, but with others, you could totally be receiving your service and a drip at the same time. Any way that we can increase revenue per hour per room really makes me happy, and this is a way that we can make our patients look good and feel good. Super, win, win.

All right, high profit. Service number four is consultations, and this is the bridge between medical spas and day spas. So historically, we’ve seen medical spas offering consults. Many of them even have a patient care coordinator, which is a dedicated role specific to doing consultations and essentially sales. They’re helping the patient map out a treatment plan that will help them reach their skin care goals.

Now I truly believe that if you are not offering consultations in your practice, then you’re leaving a lot of money on the table. So a very long time ago, I worked for this guy named Matt Toronto. You may have heard of him. He and his wife, Kathy, and Kathy’s been on the podcast before. We’ll make sure that we link that up in the show notes. But those two have they’re like an esthetics power couple. They’ve really made their mark on the industry. They have a hugely successful medical spa and also a consulting firm called mint esthetics.

Now, anyway, when I was working for him, he taught me to always spend a couple of minutes going over all of the things that we offer, not just the thing that the patient came in for the consultation for. So the patient may have a family member or a friend who’s in search of that service, and they didn’t even know it was possible. So years ago, while I was working for bat, I took his recommendation and went through the process, and the patient I was consulting with was completely unaware that tattoo removal was even possible. It’s a great way to give brand awareness and position yourself as an expert.

Now, in a day spa, you may be doing consultations for acne, but not for anything else. And yes, I know, I know there are a lot of clients who they just want to come in for a facial but what about offering them 30 minutes before or after to do a retail consult where you ask them to bring in their current products that they’re using? Clients love this. It also shifts the energy. G from kind of slight anxiety around retail, which a lot of providers feel, to your client directly asking you to review their home care with them, it shifts it.

Now we are also big fans of image medical and the sunlight Pro that they offer. So having an imaging device like this in your office, it allows you to measure apples to apples and truly show the progression that your patients and clients are making. Because let’s be real, people forget what they looked like before, regardless of you being in a day spa or Med Spa. So consultations, overall, they up level the client experience. They give you better before and afters, and they help you to cross sell even more.

All right, next up is number five on the list, and that is waxing. Yes, good old fashioned waxing. So if you have a day spa, it’s a great idea to hire in a provider who loves waxing and is fast. Now the top areas are going to be bikini and Brazilian underarms. And in terms of facial waxing, you’re going to have brows, lip and chin.

Brazilian will take the most skill and gold standard for this is really offering a 15 minute service. The consumable cost should be somewhere between four to $6 i like it closer to four, and that means that you have a highly profitable service on your hand. The fastest way that you can kill this profit margin is by blocking out 45 minutes to an hour. For a Brazilian, I would recommend a 30 minute block that’s going to give you time to greet the client, give them time to get undressed and not make the client feel rushed.

Over the years, I’ve found that there are two types of providers in the world, those who are waxers and to those who are not. I am not. So could I learn and could I be great if I really put my mind to it? Of course I could, but it was just never really my thing. So find someone who loves waxing, who has the talent and your bottom line will benefit.

Okay, now on to the last, but certainly not the least, that is spray tan. Now, spray tan is a great service for brides, or if you’re in an area with a younger demographic. So I typically see a younger, you know, 30 and below are the the people that are getting spray tans more regularly. Now you can have a provider that hand sprays, or you can actually purchase a booth that does the work for you. Of course, that is going to be more money up front.

Now, like waxing, this is a short time to complete the service with a very low consumable, which is why I added it to the list. Now, make sure that you understand if you’re looking at purchasing any type of equipment, make sure that you’re paying attention to where that equipment is coming from. In our current political climate, if there are tariffs that are introduced into certain countries, then we want to understand how that’s going to affect our equipment that we’re purchasing. So pay special attention to that before those go into effect.

If you’re going to be buying a piece of equipment, make sure that you know where that’s coming from and understand if the price is going to go up in the coming year. So keep that in your mind as you’re thinking about profit.

Okay, now before I wrap this up, I want to share a couple of other trends that I’m seeing in our industry that definitely align with wellness. So I’m talking about saunas, the infrared saunas. I’m talking about float tanks, cold plunges and even salt caves. Adding these into your practice if you have an extra room, could be a great way to add value to your membership. Could be a great way to target a different demographic.

I’ve actually been doing some research on online for different spas, and I’m actually seeing a lot of wellness centers add float tanks, cold plunges and saunas, and targeting athletes, and targeting CrossFit gyms, and targeting these types of places to get more men to receive massages and just sauna, cold plunge, etc, for overall wellness, really interesting way to attract a new vertical of clients into your practice.

Okay, so if you align with any of them, they do have the potential to add a large amount of profit to your business.

Now I want to wrap up how I started, and that is by saying profit over revenue all. All day, every day, that’s the money that goes into your pocket. Yes, we love what we do, and what a blessing it is to love what we do, but it’s also okay to love to get paid as well.

Thank you so much for listening, and I will catch you on the next episode.

As always, if you want to keep the conversation going, I want you to head on over to the Spa Marketing Made Easy. Facebook group, the number one free resource out there for estheticians focused on business building. We’ve got weekly marketing tips, a monthly goal setting and planning session, monthly aesthetician business book club, plus a community of 1000s of aestheticians committed to business building in the spa industry. I’ll see you there.

 

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EP 410: Launching and Selling More Retail Through Events with Emilie of Team Addo
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  • business, mindset

Whether you’ve dabbled with hosting events in the past with varying degrees of success, you’ve got your sights set on hosting more events in 2025, or you think events aren’t the right fit for your business (I’d like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day retail launch. 

If you’ve never had the pleasure of being on a coaching call with Emilie or catching one of her live trainings within our Addo programs, let’s do a quick intro! 

Emilie Drolet is a licensed aesthetician with a bachelor’s degree in communications who has been working within the beauty industry for over 10 years and is leading a successful skin clinic. Her mother started the legacy business in Ottawa, Ontario, Canada, over 40+ years ago.

Emilie is a wealth of knowledge, full of insider Spa CEO insights, and just a joyful person to be in the company of — I know you’ll get so many golden nuggets out of this conversation with her! 

In this episode, we discuss: 

  • The big picture overview of Emilie’s event success so far this year and how bringing in private label to her spa’s offerings and utilizing virtual events factored into her spa’s success 
  • What she did to make her events a success, including her marketing timeline, reach out, and seeding, plus how she made it through marketing the event without having product on hand until the day of! 
  • Emilie’s mindset tips for hosting events that meet your goals and a walkthrough of her events strategy 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #410: Launching and Selling More Retail Through Events with Emilie of Team Addo

    • Tools mentioned in this episode: Shopify and Mangomint
    • Tune into Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint 
    • Tune into one of our previous episode with Emilie – Ep. 246 – $5K in 7 Days – Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet

 

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    EP 409: Team Building: From Chaotic to Confident
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    • business, mindset

    Are you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? 

    Frustrated from frequent turnover that costs your company more than bringing in more hands to help? 

    Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team? 

    Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It’s all about having a clear pathway and process to follow. 

    In this episode, I’m giving you the keys to unlocking not only your mindset around team development but also the numerous processes that comprise it. 

    This will help you get crystal clear on how to begin building your dream team or transforming your existing team into a well-oiled machine of rockstar employees who are invested in your vision and passionate about putting in the work. 

    In this episode, we discuss: 

    • The mindset of “who, not how” and how this book and framework shifted my entire perspective on building a team, both personally and professionally
    • Understanding your relationship with time, where it goes, and how that aligns with your vision is paramount to putting the right people in place for your team
    • Typical team building and development struggles and how to overcome them before they begin 
    • My top tips for getting clear with your employees and crafting processes that communicate expectations and roles 

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community

    References Mentioned in Episode #409 – Team Building: From Chaotic to Confident

    • Learn more about Structure Factor and all the trainings and resources inside to help you strengthen your team building skills and streamline your team processes. 
    • Read, “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Dr. Benjamin Hardy

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    EP 405: 6 Productivity Tips for Aesthetic Professionals
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    • business, mindset

    I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. 

    However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. 

    Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO. 

    In this episode, you’ll hear: 

    • My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals 
    • Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
    • Building routine and flow spaces into your environment to make getting into productive mode easy
    • My top softwares and tools that I use in my daily life to be my productivity sidekicks

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community

    References Mentioned in Episode #405: 6 Productivity Tips for Aesthetic Professionals

    • Listen to Episode #403 – Why Planning is the Most Important Factor of Future Success
    • Listen to Episode #400 – Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
    • Listen to Past Episode, #337: A Look Inside Daniela’s Calendar Management Process
    • Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth
    • Tools mentioned in this episode include: Mangomint, Loom, Signal and Slack

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    EP 404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo
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    • business, mindset

    Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. 

    And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. 

    Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights. 

    In this episode, we discuss: 

    • Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients 
    • Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
    • Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
    • How to transform retail selling into a practice that showcases your thoughtfulness

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community

    References Mentioned in Episode #404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

    • Listen to my most recent episode with Sara on Spa Marketing Made Easy, Ep. 399 – Shifting from Solo to Storefront

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      EP 403: Why Planning is the Most Important Factor of Future Success
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      • business, mindset

      As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. 

      In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025. 

      In this episode, we discuss: 

      • The power of putting everything on your calendar to create time for what matters most 
      • How often to reflect on and reassess our plans to accommodate our season of life 
      • What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

      join the free Spa Marketing Made Easy Podcast community 

      References Mentioned in Episode #403: Why Planning is the Most Important Factor of Future Success

      • Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here!
      • Listen to past episode, #337: A Look Inside Daniela’s Calendar Management Process

        Subscribe on Spotify Subscribe on Apple Podcasts

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        EP 401: Reframe: Turning Obstacles into Opportunities
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        • leadership, mindset

        Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. 

        In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success. 

        I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.

        In this episode, I discuss: 

        • How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it
        • Inspiring success stories behind some of the most iconic household names and brands 
        • The three most common obstacles that might be standing in your way and how to overcome them
        • A reframe that will allow you to look at your most challenging moments through a lens of positivity

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

        join the free Spa Marketing Made Easy Podcast community 

        References Mentioned in Episode #401 – Reframe: Turning Obstacles into Opportunities

        • Read the articles linked through the presentation about Martha Stewart’s brand story, Airbnb being founded during the recession, and the story of Drunk Elephant’s founder
        • Learn more about free tools like Canva
        • Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth

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          EP 400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
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          • business, mindset

          We’re 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn’t imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Mangomint.

          Over the past couple of years, we’ve had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution.

          From their humble beginnings to now creating some of the most advanced software for salons and spas, it’s been an inspiring journey. Join us as we delve into Mangomint’s latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.

          In this episode, we discuss: 

          • All the exciting details of Mangomint’s newest feature debut, “Flows”
          • How to use “Flows” within your spa’s marketing to craft customized messaging for your existing clientele and potential customers
          • How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations
          • Why profit is paramount in your business and how growth is not always the goal
          • Mangomint’s future feature rollouts and what to expect when making the switch to Mangomint as your spa’s all-around software solution

          To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

          join the free Spa Marketing Made Easy Podcast community 

          References Mentioned in Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint

            • Learn more about Mangomint and sign up for a free trial where you can migrate your data and get the full Mangomint experience 
            • Connect with Mangomint on TikTok, YouTube, and LinkedIn
            • Listen to previous episodes of the Spa Marketing Made Easy podcast with Mangomint as our guests, including: Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang, Episode #322: Mastering Memberships with Mangomint’s Marchelle McKeirnan, and Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang 
            • Referral Link: https://www.mangomint.com/referral/addoaesthetics/

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            EP 399: Shifting from Solo to Storefront with Daniela & Sara of Team Addo
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            • business, mindset

            Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.

            Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.

            In this episode, we discuss: 

            • Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite
            • Areas that are up for negotiation when finding the storefront location that will fit you and your future growth
            • Important expense considerations to build into your budget when making the switch from solo to storefront
            • Why you need to get crystal clear on the client experience you’re aiming to create

            To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399.

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