Podcast
Tune In to Your Future

Catch the Latest Episode of Spa Marketing Made Easy

As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.

Read More
EP 405: 6 Productivity Tips for Aesthetic Professionals

I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. 

However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. 

Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO. 

In this episode, you’ll hear: 

  • My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals 
  • Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
  • Building routine and flow spaces into your environment to make getting into productive mode easy
  • My top softwares and tools that I use in my daily life to be my productivity sidekicks

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #405: 6 Productivity Tips for Aesthetic Professionals

Subscribe on Spotify Subscribe on Apple Podcasts

 

PODCAST TRANSCRIPT:

Read More
Read More
EP 404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. 

And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. 

Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights. 

In this episode, we discuss: 

  • Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients 
  • Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
  • Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
  • How to transform retail selling into a practice that showcases your thoughtfulness

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

Subscribe on Spotify Subscribe on Apple Podcasts

EPISODE TRANSCRIPT:

Read More
Read More
EP 403: Why Planning is the Most Important Factor of Future Success

As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. 

In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025. 

In this episode, we discuss: 

  • The power of putting everything on your calendar to create time for what matters most 
  • How often to reflect on and reassess our plans to accommodate our season of life 
  • What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #403: Why Planning is the Most Important Factor of Future Success

    Subscribe on Spotify Subscribe on Apple Podcasts

    PODCAST TRANSCRIPT:

     

    Read More
    Read More
    EP 402: New Website Reveal: What’s coming up for Addo Aesthetics?

    Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast!

    In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website!

    Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what’s in store for Addo Aesthetics over the next decade!

    Whether you’re a loyal listener or just discovering us, this episode is packed with excitement and insights. Don’t miss it—tune in and celebrate with us!

    In this episode, I discuss: 

    • Addo Aesthetics’ focus for the next decade
    • The significance and influence we’ve made on building community for spa professionals
    • A guided tour of our new website, including an overview of our three core avenues

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community 

    References Mentioned in Episode #402: New Website Reveal: What’s coming up for Addo Aesthetics?

      Subscribe on Spotify Subscribe on Apple Podcasts

      Welcome to Spa Marketing Made Easy. A podcast for spa owners who want to step up their leadership and business skills and step into the role as spa CEO. I’m your host. Daniela Woerner, CEO of Addo Aesthetics and founder of the Growth Factor® Framework Program, where we teach, coach and guide spa owners in scaling their spas to the next level of growth and unlocking freedom in their life and their business. I’m so glad you’re here. Now let’s dive into the show.

      Hello, my dears, Daniela here and welcome to a special bonus episode of the Spa Marketing Made Easy podcast. And we’re doing this episode because it’s kind of like a behind-the-scenes personal episode, but business focused.

      There’s been, there’s been a lot of shifts and changes in our company over the past year, and I think that has to do, you know, I talk a lot about seasons of life and how the different seasons of life affect how you operate your business. And for us, we just celebrated. We just hit 10 years in business. This year. We started in 2014. It is now 2024 getting ready to move into 2025 and I feel like we’re transitioning into a new era of business.

      And this is actually something that’s been going on really all year, but we finally just got our website updated to reflect kind of this new era for us. So I wanted to take a moment to share with you who especially, especially those of you that have been with me from the beginning. I know I have students who have taken every single one of our courses. I have people that have listened to every single one of these podcast episodes, and so I really wanted to share the thoughtfulness that went into some of these choices that we’re making, into what our next decade is going to be about and what we’re going to be focusing on.

      And I shared this at an event we recently had—a Spa CEO Intensive in Boston. These are events that we put on for our Growth Factor® students, and that was such a full-circle moment for me, because when I was in Boston, I was working for a company called Bela Sante. It was really a dream job for me. I was working for an incredible leadership team, some women who I consider to this day to be mentors of mine. It was an incredible experience.

      And I got five weeks’ notice that we were moving to Washington, DC, because my husband was requested by name, and he’s in the military—or he was in the military at that point—and you don’t really get to say no. You just say, “Okay, great. This is what we’re doing.” And it was because of that change that Addo Aesthetics was born.

      And so for me to go back into this incredible city where I, you know, that was where I first was living with my husband, that’s where we got engaged. That was, you know, really kind of starting another season of life, you know, to kind of 10 years later, be entering in an even different season, and kind of announcing it there felt really, really good.

      Where do I want to go with this? Let me just share that, you know, the past year especially was a really challenging year for me. Personally, my husband was on 80% travel, so there was just a lot going on at home, trying to, you know, do all the things. For those of you that are working moms, you know, you understand the stresses of working and wanting to be there for your company, and having these passions of the things that you want to accomplish, but then also being committed to your children and yourself. Right?

      So it was a challenging year, and I did a lot of reflection. I did a lot of soul searching, really deep work on myself, and I will never forget waking up in the middle of the night, one night, and I just had this sentence in my life, this phrase, and that phrase was helping women live happier, more connected lives.

      That—I just woke up and that was it. And that was when I—when I was actually awake, because I went back to bed after that—but when I was actually awake, I knew that that was going to be my focus for the next 10 years.

      And when we look at what it is that we actually do as a company, that’s a big piece of it. We definitely teach foundational work of business. We teach structure. We teach systems. We focus on community deeply. We bring people together.

      And by teaching business and teaching you to succeed in business, that brings financial stability, which is important in happiness. By hosting these events, we’re able to bring people together.

      We got a reputation a little while ago of being an aesthetician matchmaker, and so we’re really leaning into this aspect—this kind of almost intangible thing that we do very, very well—and that is, build a community. And so we’re reflecting some of that in our next era of business, in the next 10 years.

      So let me just—let me just show you guys the website, okay? Because I think that that’s going to make it a little easier to kind of understand the direction that we’re going. So still, you know, the focus going from chaos to confidence. We are still obviously very systems-based, but we are focusing on these three core avenues.

      So we have spa coaching, spa training, and spa consulting. So many of you will remember last year we introduced a WI—the Wellness Institute. We introduced that as a separate company. We have merged that company together with Addo Aesthetics under one umbrella. It keeps it just a lot easier and cleaner to manage. We still are offering all of the same courses, all of the same content. We’re just doing it under the Addo Aesthetics umbrella.

      So when I say spa coaching, we’re really looking at the work that we do with CEOs. How do we help CEOs systemize their businesses? How do we help them to create a strong financial foundation? That’s our spa coaching. We have different courses and programs and individualized coaching that we do under that vertical of our company.

      Our spa training is for spa employees. So this is where our Spa Manager Certification, we have a Social Media Manager for Spa Certification Program, we have a retail course—so anything that you would want your staff for ongoing education will be in our spa training.

      We also—our coaches are trained to work individually with your staff or with your spa manager. Let’s say you’re needing help getting retail sales up. We have coaches that are trained specifically to work one-on-one with your staff to be able to help solve those problems.

      So spa coaching—anything with CEOs, with the owners. Spa training—with the employees, with the staff. And then spa consulting is the work that we do directly with physicians. So we have a lot of physician-owned med spas. We have a lot of derms, a lot of plastics, and each of these business models require a little bit of a different skill set.

      So we’ve kind of divided our offerings into those three different arenas. Now, can there be some overlap? Of course. But that’s the easiest way to identify the three types of organizations that we work with.

      All right. So we of course have our podcast, we have our free Facebook group, and we’re having a lot of new blog content come out, so make sure that you’re keeping up to date on that.

      When we look at our success stories—I’ll just share this with you, because I love this page. So we put together just a whole page of different case studies and success stories that you can go and read through. We’re going to keep working on those.

      And what’s really cool is that if you want to learn more, you can just click on that person’s case study, and you can either watch the video that we did with them. Some will have videos, some will just have short testimonials, some will have talking about events, but they’re all through our different courses and programs that we are offering.

      We’ve got some podcast reviews down there. We’ve got some—here’s some additional Addo Aesthetics students. So all wonderful, great things. Check it out to kind of hear, not from us, but from our students, what it’s like to work with us.

      I want to show you—well, let me start with APA. So APA, the professional association, is—this was the association that was birthed out of helping women live happier, more connected lives, and this is something that is going to be a focus of ours in 2025 and really moving forward in the next decade.

      So we are starting a professional association. And in this association there—we have monthly master classes. We have networking. We’re going to have—we’re in the process of building an app, which I’m so excited about. This is a first new thing for us.

      But we’re going to have an app where you can communicate with others in the association. Kind of takes the Facebook group aspect away, but keeps it a little more private. We have access to job postings on our job postings board. We have an APA monthly—we have a digital magazine that we’re going to be releasing, that I’m super, super excited about. I love—I love magazines.

      So it’s going to be a digital magazine, but this will come out. All of this starts January 1. We have special offers and discounts from our Addo Aesthetics partners. We have facilitated masterminds.

      And these are going to be—because we’re going to have a wide variety of different types of business owners in there—we’re actually going to separate you into little pods. We do a really in-depth intake form, and we want to, you know, play matchmaker and put you with the type of people that will help you achieve whatever your specific goals are.

      And we also have member pricing on all Addo Aesthetics hosted events. So this association—we’re really focusing on the community aspect, and we’re wanting to make this a like-nothing-else-that-has-been-seen-in-our-industry-before, where we obviously have the core values of collaboration, not competition, but we’re really wanting to expand that community component that we are so good at.

      So the APA—to join, if you are a founding member, which means if you join anytime between now and the end of the year, it is $300 per year. $300 per year—super, super low. That is going to get you a monthly magazine every single month. That’s going to get you a monthly master class every single month. That’s going to get you a mastermind that’s every single month. That’s going to get you the discounts on any products or services that we offer, discounts from our partners.

      I mean, it is the most—this could easily, easily be a $3,000 offering, but we are wanting to connect and give back and elevate our industry, as we have said from the beginning. So APA is something I’m super, super excited about.

      Let me—now that I’ve shared that—let me show you our events. So if you go to the events tab, you have in-person events, and you have virtual events. So if you go to in-person events, you will see that right now, just through April—and this is, there’s even ones that are not on here yet—we have 1, 2, 3, 4, 5, 6, 7, 8 events happening between January and April.

      We have two events in Salt Lake City, Utah. We’ve got one in Denver, we’ve got two in Maryland, we’ve got one in Pittsburgh, we’ve got two in Indiana. And I can tell you, we have over 20 events scheduled across the US this year alone. So we are coming to you.

      We are doing our events in small groups. So I think the largest is like 25 people. We want to be able to really deeply focus on a specific problem and be able to help you solve that problem in person. These are workshops—workshop-style events—that I’m super, super excited about.

      So you can learn more on what “Automate Your Spa’s Sales System”—this is really how can we create recurring revenue, whether that’s through your membership. Can we build a funnel to your membership? Can we put funnels around your events, your monthly promotions?

      We want to get the right mix of automation in place so that you can get off of that revenue hamster wheel. We go through “Building Your Dream Team.” So this is really understanding your org chart now, your org chart in a year from now, your org chart in five years from now. Who do you hire next? What are the steps that you need to take? What are the milestones that you need to hit in order to hire that next person?

      We’ve got a retail course happening where we’re going to get into specific retail coaching. We’re going to talk about private label—all things around retail. We’ve got a marketing course—90-Day Marketing. This is not theory, guys. This is how can we sit down and map out your next 90 days of marketing and get to work on the content.

      My marketing manager is actually teaching that one in Pittsburgh. I’m going to be there with her. I’ve got a bunch of cousins that live in Pittsburgh, so it’s going to be fun. But 90-Day Marketing is that one.

      So there’s lots more to come, but we are coming to you because I want to meet more of you in person. I want to give you hugs. I want to hear your stories. I want to help you solve your problems.

      Then when we go into virtual events. You’re going to click here and you’ll see—we’ve got “Next Level Growth” coming up on October 21. We’ve got—these are our master classes that I was talking about a little bit before with APA.

      So January 13, we’re doing a master class on getting started with medically assisted weight loss. This is going to be from 12 to 2. This is a virtual course.

      Our courses—so if we click in here and click “Learn More,” there’s a video of me kind of talking about what to expect. If you are not an APA member, it is going to cost $197. If you are a founding APA member—meaning you joined anytime between today and any time in 2024, essentially—then you pay your $300, the entire year of master classes is what’s included in your membership, in addition to all of the other pieces.

      So you’re going to make your revenue back in two master classes. So incredible. Check these out, guys.

      And with medical-assisted weight loss—I know all my nurses—you’ve been hearing me talk about this nonstop because it has such incredible profit margins. I’m not teaching anything medical. Nothing—nothing on the medical side of things. You guys are the ones that are trained for that. I am not a medical professional.

      I’m teaching you the business aspects. How do I scale this? How do I market this? How do I price this? How do I track this? All of these types of things. That’s how we’re going to be helping in this class.

      If I go back to our virtual events here again, you’re going to scroll down—”How to Build Your First Sales Funnel for Spa,” “The Art of Pricing Services for Maximum Profit and Experience.” I know we’ve got one on virtual assistants.

      So there’s a lot of courses that we’re going to have going through here. Master classes, again. These are all virtual, and if you’re an APA founding member, you get those for free.

      In regards to our in-person events, you’ll be able to see—so like our “Automate Your Spa Sales System”—you can see here, here’s a video of me talking about it. It’s February 17, 10 to 4. Here’s the address. You can see that there is a significant discount if you are an APA member versus a non-member. And also, you can see how many spots are available, so definitely go and check all of that out.

      You can get registered for in-person events now, and we will just mark sold out once they are sold out. So scroll through.

      If you have any of our courses or programs—if you’re a Growth Factor member or Sales Factor or any of those—you just hit the login button up here in the right corner. That’s going to get you access to all of your content that’s behind the members wall.

      You can check out our blog—I was talking about that before. You’re going to start seeing more and more blog posts coming up there.

      And then our partnership page. So these are the incredible companies that we absolutely love, support, value and highly recommend. You can learn a little bit more about them and what they do just by clicking down on this particular partnership page.

      So any additional questions, you let us know. We are happy to help and support.

      Thank you for allowing us to get to this point in our business, for celebrating 10 years, for supporting our new season of life, right? It’s a small shift, but it feels big. It feels like a big—a big shift.

      And I can tell you my focus for the next 10 years is going to be helping women live happier, more connected lives. I hope that that includes you.

      Thank you again so much for listening. Thank you for checking out our new website. Thank you for sharing.

      And for those of you that feel called to join APA, we would love to have you in there. Thank you. Thank you.

      All right, I’ll catch you guys on the next episode.

      As always, if you want to keep the conversation going, I want you to head on over to the Spa Marketing Made Easy Facebook group, the number one free resource out there for estheticians focused on business building. We’ve got weekly marketing tips, a monthly goal setting and planning session, monthly aesthetician business book club, plus a community of thousands of estheticians committed to business building in the spa industry.

      I’ll see you there.

       

      Read More
      Read More
      EP 401: Reframe: Turning Obstacles into Opportunities

      Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. 

      In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success. 

      I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.

      In this episode, I discuss: 

      • How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it
      • Inspiring success stories behind some of the most iconic household names and brands 
      • The three most common obstacles that might be standing in your way and how to overcome them
      • A reframe that will allow you to look at your most challenging moments through a lens of positivity

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

      join the free Spa Marketing Made Easy Podcast community 

      References Mentioned in Episode #401 – Reframe: Turning Obstacles into Opportunities

      Subscribe on Spotify Subscribe on Apple Podcasts

      Read More
      Read More
      EP 400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint

      We’re 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn’t imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Mangomint.

      Over the past couple of years, we’ve had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution.

      From their humble beginnings to now creating some of the most advanced software for salons and spas, it’s been an inspiring journey. Join us as we delve into Mangomint’s latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.

      In this episode, we discuss: 

      • All the exciting details of Mangomint’s newest feature debut, “Flows”
      • How to use “Flows” within your spa’s marketing to craft customized messaging for your existing clientele and potential customers
      • How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations
      • Why profit is paramount in your business and how growth is not always the goal
      • Mangomint’s future feature rollouts and what to expect when making the switch to Mangomint as your spa’s all-around software solution

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

      join the free Spa Marketing Made Easy Podcast community 

      References Mentioned in Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint

        Subscribe on Spotify Subscribe on Apple Podcasts

        Read More
        Read More
        EP 399: Shifting from Solo to Storefront with Daniela & Sara of Team Addo

        Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.

        Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.

        In this episode, we discuss: 

        • Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite
        • Areas that are up for negotiation when finding the storefront location that will fit you and your future growth
        • Important expense considerations to build into your budget when making the switch from solo to storefront
        • Why you need to get crystal clear on the client experience you’re aiming to create

        To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399.

        Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

        Read More
        Read More
        EP 398: Taking Vacation to Reflect as a Spa CEO

        “Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one.

        Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work.

        Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose.

        If you’re not at that place yet, don’t fret; this is why we work to build systems-based businesses so that vacation time doesn’t feel like an escape or even an impossibility.

        In this episode, I’m sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.

        In this episode, I go over: 

        • How I define “vacation” in the context of taking time away from your business and why I believe it’s a critical activity for Spa CEOs
        • What vacation time allows us to do as the leader and visionary of our businesses
        • Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer
        • Insights gleaned from my time on vacation why they’re my North Star in building a business that supports a life that I love and how you can do that, too

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

        Read More
        Read More
        EP 397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket

        As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. 

        Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy. 

        That backbone is relationship marketing, more specifically, strategic partnerships. 

        In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them. 

        In this episode, we discuss: 

        • Why you’ll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing 
        • What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be 
        • The tool I use and questions I ask to ensure that partnerships are mutually beneficial 
        • My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner

        References Mentioned in Episode #397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

        Read More
        Read More
        EP 396: 6 Key Areas of Ownership for Your Spa Manager

        Suppose you’re burning the candle at both ends and acting as the owner, team manager, lead marketer, head housekeeper, and front desk supervisor at your spa, among other things. 

        In that case, you’re not only trending toward burnout but also leaving money on the table in your spa. 

        Typically, I don’t like leading  with such a downer of a statement, but when working to grow and scale a small business so that it becomes sustainable and profitable, it’s critical that we focus on what’s truly needed to succeed. 

        As a Spa CEO with a team, you need someone with the leadership and management skills to properly handle your spa’s daily operations so you can be free to do the visionary and strategic work required of a Spa CEO.

        In this episode, you’ll learn: 

        • The two routes you have to choose from in bringing in and training a spa manager for your team 
        • The danger of promoting your top aesthetician into your spa manager role and how to navigate hiring within or from outside the company 
        • What a spa manager should be doing in their day-to-day and the six key areas of ownership they should have in your spa 
        • How you or your spa manager can develop the management and leadership skills needed to effectively build an operationally efficient business with a strong team culture

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

        Read More
        Read More
        EP 395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

        Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. 

        Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. 

        Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

        Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success. 

        In this episode, we discuss: 

        • The first steps to getting started with building a Shopify storefront 
        • Leveraging your know, like, and trust factor to build the e-commerce side of your business 
        • How to integrate a Shopify storefront with your existing spa website 
        • Key considerations and pieces to prep before building and launching your e-commerce store 
        • Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

        References Mentioned in Episode #395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

        Read More
        Read More
        EP 394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley

        Your sales are going great, and you’re expecting one of your spa’s highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? 

        Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want. 

        If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow! 

        In this episode, we discuss: 

        • How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible 
        • Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing
        • An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages 
        • Understanding the big picture of your business’s financial health and how profit, savings, and taxes put the puzzle together 

        References Mentioned in Episode #394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

        Read More

        Interested in Being a Guest on the Podcast?

        Contact Us