EP 021: How to Grow Your Spa by Expanding Your Team with Nicole Simpson

No business owner with the desire to thrive is immune to the hustle mentality.

And while strong work ethic is a good thing, and necessary for being a successful business owner, there comes the point where if you want to grow, you’ve got to learn to let go.

I know, it sounds counterintuitive…

We think that the harder we work, the more reward we’ll gain or the faster we’ll achieve our vision of success.

But the truth is, when we’re bogged down with the daily minutiae of tasks that don’t best utilize our zones of genius, we get stuck in the grind.


You know the one I’m talking about.

The grind of just skating by with keeping up with client management, treatments, and only the most pressing admin tasks while the other things on your to-do list get perpetually pushed to the next day, week and month.

As a result, business growth has slowed if not come to screeching halt, and you’re feeling more frazzled than ever, which means it’s time to let go, hire, and delegate.

In this episode of Spa Marketing Made Easy, I’m welcoming back my friend Nicole Simpson, an aesthetics industry educator and international speaker, to talk all about when it’s time to hire for your spa and grow your team so that you can effectively grow your spa business.

Trust me; if you find yourself scrambling to “do it all” in managing your spa, this is an episode you can’t afford to miss because the only thing continually being frazzled will get you is financial trouble and a fast-pass to full-blown burnout. And that doesn’t have to be the case.

Here’s more of what you’ll learn in this episode:

• What indicators to look for and notice for when it’s time to start bringing on help in your spa
• The process for how to approach your initial hire, so you feel confident and prepared
• Mindset shifts and best practices to take note of when choosing your new hire
• How to start wearing your CEO hat more frequently once you have hired in order to see continued and sustainable business growth

References Mentioned in Episode #021: How to Grow Your Spa by Expanding Your Team with Nicole Simpson

• Connect with Nicole via her website, on Facebook and Instagram
• Listen to my previous episode featuring Nicole, The Key Traits and Practices to Become a Successful Spa Entrepreneur
• Read The E-Myth Revisited by Michael E. Gerber
• Get more expert resources, gain feedback, and find accountability + real relationships by joining the free Spa Marketing Made Easy Facebook Group