EP 162: Digital Marketing for Spas

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. 

Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!

Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it was clear that a couple of the presentations needed to make their way to the podcast. 

This is truly a comprehensive episode that covers the five core areas you need to dial in for a comprehensive digital marketing strategy for your spa plus the systems you’ll want to build into each area to gain traction efficiently and be able to sustain that traction and subsequent growth. 

It’s chock-full of strategy plus the action steps you need to get started today, and as we’ve already discussed above, it is critical that you get started now. 

So, pull up your earbuds and a notepad, and take a look at the presentation below to get the audio and visual experience. And when you’re done, let’s get some accountability going inside of the Spa Marketing Made Easy community! 

Head over to the group and let me know your biggest takeaway and which area you need to focus on first. 

In this episode, you’ll learn:

• The five core areas you need to dial in for a comprehensive digital marketing strategy for your spa and why building in systems for each area is key to gaining traction efficiently and sustaining growth
• How to optimize critical areas of your website for better conversion of new leads and booked clients
• The ROI of email marketing and important questions to help analyze and perform an email marketing audit on your business 
• Where to focus your energy on social media and how to systemize your social media process so that you can maximize your connection efforts
• Important SEO action steps to get your website ranking on the top of Google search results 
• How to craft winning ad creative for your paid advertisements and why this marketing method is the fastest way to generate targeted leads

References Mentioned in Episode #162: Digital Marketing for Spas 

• Get help with revamping your website with ReversedOut.com 
• Use Process Street to document systems and process inside your business and ConvertKit for your email marketing
• Sign up for Google Analytics to view your top traffic sources 
• Learn more about our programs Spa Retail Rockstar and Post With Purpose 
• Learn how to run your own ads through Successful Ads Club or outsource your paid advertising with Jackie Ellis 
• Tune into Episode #84 and Episode #144 to learn more from Tara and Jackie 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!