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EP 248: Get Different with Stand Out Marketing with Mike Michalowicz

marketing Sep 20, 2021

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

Well, as my repeat guest on this episode shares, with some marketing mindset shifts and a simple yet solid framework in place, you can create marketing campaigns and messaging for your spa that are impossible to ignore, but to do it, you have to “Get Different.”

Joining me for this episode of Spa Marketing Made Easy is Mike Michalowicz, an entrepreneur who leads two new multi-million-dollar ventures, which allows him to test his latest business research for his books aimed at small business owners. 

Mike is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the prolific author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur

With a mission to eradicate entrepreneurial poverty, Mike brings simplicity to small business owners by taking some of the biggest challenges businesses face and creating solutions that work and stand the test of time, and I am so excited that he has finally tackled the topic of marketing in his newest book that we dive into in this episode. 

Happy listening! 

In this episode, we discuss: 


  • Why Mike is now finally addressing marketing as a core focus for one of his books after numerous titles on everything from finances to systems
  • Why it’s critical that we conduct our outbound marketing differently now and continuously into the future to maintain a thriving business
  • Mike’s signature D.A.D. Framework for marketing differently to ensure that your marketing doesn’t get ignored by your ideal client 
  • How his latest book, “Get Different” fits into the overall landscape of the library Mike has written and how you can use his books to set-up, grow, and reinforce a business with longevity and sustainability

References Mentioned in Episode #248: Get Different with Stand Out Marketing with Mike Michalowicz




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Episode Transcript

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