Spa Marketing Made Easy Podcast

You know you need to be on social media, especially Instagram. 

You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not...

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

In quite...

Are you pulling together your spa’s promotions without much rhyme or reason other than the fact that you think it’ll bring new clients through the door? 

How about drawing up a deal only to realize (once people are taking you up on it) that your promotion...

Publicity month is still going strong here on The Spa Marketing Made Easy podcast, and in this episode I’m welcoming back Alana and Jared Mitchell of Skincare by Alana as we talk all things media and publicity!

Alana and Jared were my guests back on Episode 78 and Episode 89...

If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. 

This week’s podcast episode is pulled from a training I did for clients and members of my paid...

Battling imposter syndrome. 

Clamming up in the face of the camera. 

Saying to yourself “I’m better behind the scenes, I just want to see my clients shining in the spotlight.” 

These are all things I’ve heard from countless...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking...

Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free! 

However, with benefits like that, you can bet that securing publicity for your brand isn’t...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking...

How would you like to be the household-name aesthetician or spa in your town? 

How would you like to do it without spending a dime on advertising? 

Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m walking...

It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa, the co-founders of Sykes & Lanno!

If you’re late to the party, here’s the scoop…  

Every month in 2020, I’m sitting down with Sara and...