Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar.
However, whether it’s crafting a product from scratch or going by way of private label, building a successful product brand, as you’ll hear in this interview, is a feat of intention built on a foundation of experience.
In this episode of the Spa Marketing Made Easy podcast, I had the opportunity to sit down with Gaelle Kennedy, who launched her career as an international model through her twenties before working for the renowned Aida Grey in Beverly Hills, when she then became an aesthetician and makeup artist.
In her early 60s, she launched Gaelle Organic, an Ecocert certified organic skincare company that she continues to lead and innovate within today.
Together we talk purpose, creating with intention, skincare philosophies, and building a brand that stands for something deeper.
In this episode, we discuss:
- Gaelle’s personal skincare journey that led her to becoming a licensed aesthetician and her beginnings in the industry
- What prompted her to start her own skincare products and how it developed into a bigger brand than she initially envisioned
- Why Gaelle’s approach to skincare and her philosophy is rooted in organic ingredients
- The key role of intention, patience, and experience and how they all work in concert to bring a purposeful brand to life
References Mentioned in Episode #217: Creating With Intention and From Experience with Gaelle Kennedy
- Learn more about Gaelle Organic via their website
- Connect with Gaelle Organic on Facebook and Instagram
- Learn more about the organic certification organization, Ecocert
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What social media tasks are easiest to delegate to your team to start and
- How to seamlessly integrate your team into your social media task management system
- Why getting your team involved in the social media workload is a great benefit beyond simply saving you time and energy
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions.
In this episode you’ll learn:
- What RF Microneedling is and how it varies from other types of microneedling and nano-infusion treatments
- Skin conditions and areas that can be treated using RF Microneedling and how it works within the skin
- Various methods for providing a comfortable patient experience plus contraindications and important post-care considerations
Additional Resources:
Microneedling: Advances and Widening Horizons (via NCBI)
Microneedling plus radiofrequency effective via DermatologyTimes
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
It’s no secret that I LOVE (yes, all caps) planning.
Nothing like a good annual and quarterly planning session to get me excited about pulling up my Google Cal, opening my 90X goal planner, and getting my creative juices flowing.
However, while planning is the fun stuff in business where we get to map out our goals and infinite possibilities, there is one piece of the puzzle that often gets left out of the picture but is equally as important as having a plan, and that’s conducting a review.
More specifically, quarterly reviews.
As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving.
Where your quarterly planning session serves as the kickoff, your quarterly review serves as the official wrap-up AND the bridge leading into your next quarterly planning session.
Thus, it’s vitally important not just as a look in the rearview, but also as a tool for continually making forward progress.
Whether you listen to this episode the week it airs, or find it in the middle of a future quarter, the prompts and questions in this episode are ones I know you’ll still find useful, so pull up your quarterly plan and your earbuds and let’s get reviewing.
In this episode, I’ll walk you through:
- How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went
- Questions for reflection and analyzation as you look back on the quarter
- Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront
- Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over
References Mentioned in Episode #214: Conducting a Quarterly Review
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
- Additional episodes of Spa Marketing Made Easy focused on planning and goal-setting: Episode #50 – Using a System to Achieve Your Goals with Alon David of 90X Planner, Episode #131 – How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller, and Episode #164 – Auditing Your Calendar and Planning for Your Best Year
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- How Pinterest works as more as a search engine rather than a social media platform and how to use that to your advantage
- The major benefits of using Pinterest as a piece of your larger ecommerce marketing strategy
- The difference between Pinterest and other social platforms and the unique features that make Pinterest worth your time and energy
- Our top tips for getting started with Pinterest and getting your content found
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings.
In this episode you’ll learn:
- The therapeutic benefits of specific stones and the overall benefits of gem rolling
- How gem rollers can be used within the treatment room and how they make for a highly profitable addition to your retail selection
- Tips for adding them into your retail and one of the best ways to demonstrate the experience of gem rolling for your clients
Additional Resources
- L.A. Times Article – Why millennials are fixated on jade rollers, ancient Chinese beauty tools
- Article – How To Use A Gemstone Roller
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey.
Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks to living your purpose and bringing your vision of success to life.
With a mission to help other women transform from underestimated to unstoppable, my guest on this episode, Jamie Kern Lima, is sharing the backstory behind her new book, “Believe IT,” and how the stories and lessons inside will work to help you ignite your deepest belief in yourself so you can step into you full power and achieve your biggest dreams.
While “author” is the newest accolade to Jamie’s name, she is most notably known for being a once-struggling waitress who turned her against-the-grain idea for a makeup and beauty brand into an international bestselling sensation called IT Cosmetics, which eventually sold for over a billion dollars to L’Oréal where Jamie became the first female CEO of a brand in L’Oréal’s 100+ year history.
Purpose-driven and belief-filled woman, mom, entrepreneur, CEO, author, and all-around icon – I’m honored to have Jamie on the show and know you’ll receive so much from her wisdom and joy that she exudes in sharing a piece of her story on this episode.
In this episode, we discuss:
- Tuning into your inner knowing and cultivating self-trust to guide you toward accomplishing your biggest goals and crafting your unique vision of success
- Jamie’s story of why she wrote her new book, “Believe IT” and what readers will take away from her stories behind building one of the biggest beauty brands in the world and the woman she became in the process
- How the changing media landscape makes it possible for anyone to grab the microphone, and Jamie’s insights on how wield it as a force for good
- The power of your Why as a woman and an entrepreneur and steps for gaining greater clarity on your own Why
References Mentioned in Episode #211: Going from Underestimated to Unstoppable with Jamie Kern Lima
- Learn more about Jamie’s story and get her book, “Believe IT,” on her website or wherever books are sold
- Get the free accompanying guide to Jamie’s book, “Believe IT” at believeit.com
- Connect with Jamie on Instagram @jamiekernlima and on Facebook
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What social proof is and why it’s so powerful for your business in generating new leads
- How to best leverage social proof that your clients and customers share on your own social media channels (i.e. – where to feature social proof and make it work for you long-term!)
- Tips for making your social proof fit your brand aesthetic and when it’s good to use as is or make it look more on-brand
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about one of the most profitable offerings you can have on your menu: waxing – specifically, soft wax.
In this episode you’ll learn:
- How soft wax works and how it differs from hard wax
- The biggest benefits of using soft wax on your clients and the common contraindications to look out for
- Ideal places to use soft wax on the body and top technique tips
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the conversation I’m having with Teresa Baldwin, an Account Development Manager with Jan Marini Skin Research.
Teresa is a California Licensed Esthetician with over 16 years in the cosmetic aesthetics industry with most of my career being in medical skin care sales with a customer focus on dermatologists, plastic surgeons, and medical spas.
She’s also worked for some of the top brands in the biz, including SkinCeuticals, SENTE Labs, Cartessa Aesthetics (Capital Equipment) and now Jan Marini Skin Research, and her passion for skin aesthetics and helping business owners through education on product knowledge to hands-on professional treatment simply radiates through the screen.
In this episode, we discuss:
- What sets the Jan Marini Skin Research brand apart from formulation to results
- The value of having support and resources from the brands you carry within your spa
- How Jan Marini Skin Research crafts top-tier resources and ongoing education for their brand partners and what you can expect from them
- What aesthetic practitioners and businesses make for an ideal match with Jan Marini Skin Research
References Mentioned in Episode #208: A Deep-Dive into Jan Marini Skin Research with Teresa Baldwin, L.E.
- Learn more about Jan Marini Skin Research on their website and learn more about their professional training and resources here
- Connect with Teresa via email at teresa.baldwin{at}janmarini.com or on Instagram @medcosmeticspro
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- The primary differences between a social media manager and a virtual assistant
- Considerations for deciding which hire to move forward with
- Our top tips for working with both a social media manager and/or a VA and how to get them seamlessly onboarded into your workflow
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about an incredible tool for every spa with a medical environment – Visia by Canfield Scientific. This powerful facial imaging system is a gamechanger for aesthetic consults, and in this #Beautybomb, I’m breaking down all the info you need to get an incredible ROI from this machine.
In this episode you’ll learn:
- How the Visia works to quantify treatment outcomes and how you can use this a a powerful sales tool in your practice
- What the Visia analyzes to provide you and your client with a clear picture and understanding of the best treatment and product options
- Tips for utilizing the Visia as a part of your consult and post-treatment follow-up process
Additional Visia Resources
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.