Spa Marketing Made Easy Podcast

EP 069: Gaining and Retaining Clients Through The Power of Email Marketing marketing Jun 01, 2019

Email isn’t dead, but the days of sending a monthly promotional e-blast are!

 

With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele, but...

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EP 068: #Beautybomb Laser Hair Removal #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

 

In this week’s #Beautybomb, I’m talking all about...

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EP 067: Building Trust With Proper Phone Etiquette marketing Jun 01, 2019

You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number...

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EP 066: #Beautybomb Halo #beautybomb education Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

 

In this week’s #Beautybomb, I’m talking about a treatment I...

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EP 065: Creating and Running a Spa Incentive Program marketing Jun 01, 2019

You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive programs are one of the best ways to motivate your team to meet and exceed your spa’s sales goals.

 

However, running an incentive program...

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EP 064: #Beautybomb CoolSculpting #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge, fine-tune your client communications, and stay on top of your game as an aesthetic expert.

 

In this week’s...

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EP 063: Bundling Products for a Major Profits Boost marketing Jun 01, 2019

If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m sharing in this episode, solo aestheticians and day spa owners can benefit from product bundling, too!

 

In this episode you’ll...

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EP 062: Becoming a 7-Figure Spa Owner and Spa Retail Rockstar with Amanda Whelband leadership Jun 01, 2019

One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they...

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EP 061: Level Up by Niching Down with Gisel of Elevate Esthetics leadership Jun 01, 2019

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough clients, but as my guest on this episode of Spa Marketing Made Easy can testify,...

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EP 060: Growing Your Spa with the Help of Groupon with Nora Kaitis marketing Jun 01, 2019

Unless you’ve been living under a rock, you’ve likely heard of Groupon, and maybe you’ve even bought one for a local experience yourself. But have you ever considered using Groupon to grow your own aesthetic business?

 

I’ll admit I’ve been skeptical of Groupon...

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EP 059: #BeautyBomb Peptides #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

 

In this week’s #Beautybomb, I’m talking about something that...

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EP 058: How to Reach a Level of High Performance to Achieve Excellence with Mark Bailey leadership Jun 01, 2019

You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.

This phenomenon is due to operating at “peak performance” instead of “high performance,”...

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