Spa Marketing Made Easy Podcast

One of my core beliefs in building a successful business is that no one should do it alone. 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”

It feels like a loaded question when you ask it, especially when the...

With technology continually shifting and consumer behavior moving with it, there’s one constant you can always count on in business: change. 

However, there is one exception to that rule, and it’s been a mainstay of business since the beginning of time, and that’s...

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa...

Whether your business is stuck in a vicious paycheck to paycheck cycle, or you can’t seem to climb out of credit card debt, or the thought of digging deep into your business financials scares the pants off of you, this is an episode you literally can’t afford to miss. 

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When it comes to building and growing your aesthetic practice, if you’re like many of the other aestheticians and spa owners I encounter, you could talk about treatments, modalities, and product ingredients all the livelong day.

But I’ve got some news for you…

...

I can’t even believe I’m typing this…

Guys, it is our 100th episode of the Spa Marketing Made Easy podcast! 

Can you tell I’m just a *little* excited?

First things first, I have to say thank you. 

Thank you for listening, sharing,...

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

Just because you’re not a medical doctor doesn’t mean you can’t start and grow a successful medspa.  

If you don’t believe me, I’d like to introduce you to one of my Spa Retail Rockstars, Supreet Ghuman. 

Supreet is the founder and owner of Skin Sutra...

Over the years of growing my business, I’ve heard other business owners mention taking a couple of classes down at their community college, or going so far as to get their MBA to learn the ins and outs of owning and operating a business. 

Now I’ll start off by saying that...

Recently, a beautiful Spa Marketing Made Easy listener asked a question inside the Facebook group, and rather than type out a long response or go live in the group (something I do often, which is why you should join if you’re not in there already!), I thought I’d go ahead and record...