Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams.
Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products doesn’t have to be the only option.
Enter: Subscription boxes!
In this episode, I’m joined by Julie Ball, the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs as well as the founder of Subscription Box Bootcamp.
In addition to being a subscription box expert, Julie is also an author, speaker, community builder, and subscription box coach who’s been featured in Forbes, USA Today, POPSUGAR, and more. (i.e. she knows her stuff, and just wait until you tune into this episode, she’s dropping gold nuggets left and right!)
Together we’re discussing how spa owners can capitalize on the format of subscription boxes to see their recurring revenue sales soar.
If you’ve ever given thought to creating a seasonal beauty box offering or a monthly box subscription, this is a can’t miss episode!
In this episode, you’ll learn:
- How Julie became a subscription box expert and her journey in perfecting the process of creating, selling, and scaling a subscription box business.
- Julie’s top tips, tools, and insights on everything from product sourcing to pricing to fulfillment and shipping
- Ideas and tips on how to make the subscription box model work specifically for spa and skincare retail
- What measures you can take to ensure quality control, especially if you move to have someone else fulfill your subscription box orders
References Mentioned in Episode #205: Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball
- Connect with Julie on her website by clicking here and listen to her podcast, Subscription Box Basics
- Connect with Sparkle Hustle Grow on Facebook and Instagram
- Learn more about Subscription Box Bootcamp on Facebook and Instagram
- Tools and resources mentioned in this episode: Givr Packaging, ULINE, Sticker Mule, ShipMonk, Pirate Ship, Cratejoy, Shopify
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- Why putting thought behind your Instagram profile Highlights is worth the time and energy pay-off
- How Highlights can help you leverage your best content and keep your profile visitor spending more time on your profile
- Our top tips for selecting Highlight categories to curate and how those topics support your ideal client’s journey
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the ancient practice of Gua Sha and it’s aesthetic applications that have become increasingly popular as an at-home skincare ritual.
In this episode you’ll learn:
- The origins of Gua Sha, what it is, the tools used, and it’s primary skincare and aesthetic benefits
- How Gua Sha works to de-puff the skin and maintain strong facial contours when practices on a daily basis
- Tips and insights on the best ways to practice Gua Sha including scraping movements and the benefits of light bone tapping
Additional resources for this episode include:
- Article – Everything to know About Gua Sha Facial Massage
- Article – The Healing Power of Tai Chi and Bone Tapping
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, especially for entrepreneurs who are also parents of school-aged children.
While this episode’s topic is one that deviates from our normal discussion here on the Spa Marketing Made Easy podcast, I think it’s a critical one to examine.
This past year has really put into focus how vital it is to have support and connection in our lives, and as entrepreneurs and leaders, the balance between surviving through the pandemic while being a parent moonlighting as a school teacher, has been a tough one to navigate, which is why I wanted to bring Lemi-Ola Erinkitola on to the show.
Lemi-Ola Erinkitola is the founder of The Critical Thinking Child where she has spent the past 15 years helping hundreds of busy moms and dads from all over the world uncover, optimize, and accelerate their child’s academic and gifted potential.
In addition to her work within The Critical Thinking Child, Lemi-Ola is also an award-winning educator, parent coach, children’s author, and total nerd when it comes to spatial puzzles.
Her life’s work and passion is helping parents nurture their child’s learning potential in an engaging and joyful way so kids can fast track learning, discover their gifts and reclaim family time.
Sounds like a dream, doesn’t it?
Well, in this episode, Lemi-Ola showcases how this style of learning and educational enrichment doesn’t need to be as time-consuming as we think and that reaching out for support is one of the best ways to help ourselves as leaders and parents.
Even if you’re not yet a parent or don’t plan to be, I believe every leader can walk away with some great nuggets of wisdom from this episode around finding places to provide support, pivoting, and infusing joy and celebration into your work.
In this episode, we discuss:
- Lemi-Ola’s backstory behind founding The Critical Thinking Child as a mom and former parent working in Corporate America
- Why access to learning and educational support for emerging students is critical for their development and key for helping parents keep their kids on a strong development track
- How Lemi-Ola has pivoted The Critical Thinking Child’s offerings throughout the pandemic to support working parents juggling home and virtual schooling
- Encouragement on asking for help and seeking support as parents, entrepreneurs, and leaders
References Mentioned in Episode #202: Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child
- Learn more about Lemi-Ola and her company, The Critical Thinking Child on their website
- Get Lemi-Ola’s free guide, “The Ultimate Guide for a Successful School Year”
- Connect with The Critical Thinking Child on Facebook, Instagram, and Twitter
- Connect with Lemi-Ola Erinkitola on LinkedIn
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- Which factors to take into account when deciding between keeping your spa and ecommerce social profiles separate or together
- The pros and cons of each direction and our top tips for leveraging your time and resources if you do decide to run two separate accounts
- Why ecommerce is a critical revenue stream and how to fit it into your social media plan whether you’re weaving it into the same account as your spa or not
Resources Mentioned in This Episode:
- Get access to our free resources portal with trainings on how to set up your ecommerce shop
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Does the task of filling up your spa’s social media calendar feel like pulling teeth?
Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments?
Either way, this episode is here to solve all your woes around the question, “what should I post on social?!”
Together we’re going to take a high-level view of crafting an editorial calendar so that you can not only anticipate and plan for what you’re going to post, but also do so strategically so that your social media efforts actually result in interest from new potential clients and customers and continued connection with your existing audience.
After all, that’s kind of the point of social media.
So take out a pen and paper or pull up your planner and tune in as I take you on a step-by-step walkthrough of how to craft a month’s worth of content in a matter of minutes.
Let’s go!
In this episode, you’ll learn:
- How to craft a weekly editorial schedule that keeps you consistent in posting and streamlines your social media process
- Tangible ideas for beginning to create content today to start filling your scheduler
- How to pitch and promote in your posts with ease and authenticity
- Key steps for getting started with posting consistently including post ideas, copy and graphics tips and my top social media scheduler recommendation
References Mentioned in Episode #199: Creating a Month’s Worth of Social Media Content in Minutes
- Tools mentioned include – Wellness Stockshop, Canva, and Sked
- Learn more about Post With Purpose, our monthly spa social media marketing membership with social media trainings, tech tutorials, templates, coaching calls, and more.
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing using IGTV as a subchannel within your Instagram marketing strategy and your spa’s overall video marketing approach.
- Why IGTV plays a powerful role within the Instagram ecosystem and how you can use it to expand your reach and cement your aesthetic expertise
- Ideas for what content to share on IGTV
- Our top tips and tricks for creating IGTV videos with ease and getting the most leverage out of your livestreams and transforming them to IGTV episodes
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the increasingly popular anti-aging and skin tightening and lifting device – the Plasma Pen.
In this episode you’ll learn:
- How the mechanisms and science of Plasma Pen works to tighten and rejuvenate skin
- Where the Plasma Pen can be used and skin issues it can treat and address in addition to its benefits and capabilities around delicate skin areas
- Who makes for an ideal candidate for treatment with the Plasma Pen along with contraindications and legality considerations
Additional Resources on The Plasma Pen
- Fibroblast heterogeneity: more than skin deep from the Journal of Cell Science
- What Is Plasma Fibroblast Therapy? (Healthline Article)
- Plasma Pen FAQs
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean?
For the next month?
Quarter?
What if you could actually be booked out a year in advance?
If the hairs on your neck just stood up, just wait ‘til you tune into this conversation with my guest on this episode of Spa Marketing Made Easy, Katt Philipps.
Katt is a spa and beauty industry veteran with over 30 years experience, and is a spa owner, true solo aesthetician, e-commerce store owner, author, and most recently added to her resumé, spa industry educator.
Katt’s newest project, The Beauty Educator, serves as a platform to help beauty professionals maximize their profit potential by strengthening relationships with existing clients and showing others the ropes on how to build a business where you can be booked out a year in advance.
And as a spa owner and solo aesthetician with a proven track record for building and growing a multi-six-figure spa and being known by her clients as the most in-demand therapist in her area, Katt is here to spill her secrets on how she made it happen and how she continues to make it all work to support her clients with the best experience as well as her life with a true sense of balance.
In this episode, you’ll learn:
- How Katt build up her books when first starting her business and how she quickly became so in demand that she couldn’t take on any new clients
- Why she chose to go the route of staying solo and how she began structuring her system to keep her full book of clients happy and returning again and again
- How her framework was born out of a need and the mindset shifts that surround her working structure as a booked out therapist who still continues to grow and scale as a solo year after year
- Katt’s insights on structuring her schedule, work/life balance, and the “Email That Changed Everything”
References Mentioned in Episode #196: Getting Booked Out a Year in Advance with Katt Philipps of The Beauty Educator
- Download Katt’s freebie resource, “The 5 Booking Mistakes We All Make” and be eligible to receive a gifted Kindle copy of her new best-selling book, “Beauty & The Best (free for first 50 sign-ups).
- Learn more about Katt via her website, The Beauty Educator, and connect with her on Instagram @the.beauty.educator
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we receive, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave a review, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- How mastering one social media platform for your social media marketing helps you to build an audience and refine your system
- Which platform we suggest mastering first and why
- Our top tips for expanding beyond the initial platform you master to encompass a multi-channel marketing approach to your content distribution
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about hard wax — the methods, best use cases, pros and cons, ingredients, and everything in between.
In this episode you’ll learn:
- The 101 on hard wax including which areas it’s ideal to treat with and why
- How hard wax works to remove hair and how it is utilized by the aesthetician to achieve best results
- The pros and cons of using hard wax and why many spa owners use it in conjunction with other forms of wax.
Additional Learning Resources:
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black business owners who have made a profound impact in their industries, in my business, and on my own entrepreneurial journey.
While there is a vast amount of work to be done to break apart the forces of systemic racism and oppression, the array of events in 2020 will forever be a part of Black History, and to make the future brighter and more equitable, it’s crucial to continue supporting and sharing about Black-owned business.
So without further adieu, here are three entrepreneurs I’m honored to know and learn from, and I think you should, too.
In this episode, you’ll hear:
- Critical statistics surrounding Black women in the workforce and Black-owned businesses amidst the Covid-19 pandemic
- Why amplifying the voices of Black-owned businesses is key to creating a more equitable future and economic landscape
- Highlights on three entrepreneurs and how their genius can help you become a better leader, business owner, and aesthetician
References Mentioned in Episode #193: Celebrating Black-Owned Businesses You Need to Know
- Meet Kendra J. Lewis aka The Boss Architect and visit her website and connect with her on social
- Listen to Episode #168 with Kendra – Getting Your Mind Right for Growth
- Learn more from JoElle via her website and connect with her on social
- Listen to Episode #148 with JoElle – Developing the Critical Skill of Treating Multicultural Skin
- Meet Njeru Nthigah and learn more about his work via his website and connect with him via Facebook
- Listen to Episode #088 with Njeru – How to Grow into the Leader Your Business Needs
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!