Catch the Latest Episode of Spa Marketing Made Easy

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! 

I know, I know, you may be thinking I need to slow my roll…we haven’t even made it to Halloween yet! 

But I promise, now is not too soon. 

In fact, I typically start planning my upcoming year in August/September. 

You may have heard the saying, “fail to plan, then plan to fail,” and while I do believe any time you desire more for your daily life is a good time to rework your plans and calendar, there is something about pressing the proverbial “start button” on a new year that gives us a little lift in our intentions. 

Speaking of intention…

If you want to have a year where your time is spent intentionally doing the work that leads you toward:

• Hitting your biggest goals (personally and professionally)
• Always having a full cup (i.e. – you feel rested, energized and happy)
• And allows you to cultivate balance between your business and/home life

The time to plan your year and audit your calendar isn’t the last week of the year, it’s now. 

So, from taking an audit of what worked this year and what didn’t to planning out an entire year in advance, in this episode of Spa Marketing Made Easy, I’m sharing a behind-the-scenes of my personal planning process that you can walkthrough right alongside me.

Let’s make this your most profitable, productive, and purpose-filled year yet! 

In this episode, I’ll walk you through:

• How this planning process allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home 
• Why I opted to switch to an A/B Week schedule and how you can modify this to fit your needs if you’re working in the treatment room
• Reflection questions to ask yourself as you look ahead to making commitments on next year’s calendar 
• My 5-step process of scheduling my time on my annual calendar and how I approach it on a quarterly basis to make room for flexibility and opportunities that arise

Additional Resources for Episode #164: Auditing Your Calendar and Planning for Your Best Year

• Listen to Episode #117 – 4 Simple Steps for Organizing Your Life Like a CEO – for additional planning and time management tips 
• Learn more about block scheduling according to an A/B schedule from Cailen Ascher 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• What Facebook Shops is and how this revamped and partially new feature on Facebook on Instagram will allow for easier selling of your products via social media marketing
• The benefits of listing your inventory via Shops and what it allows you to do within your social media posts highlighting your products 
• Why you still need a ecommerce website to support your shop’s inventory and other considerations 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. 

Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!

Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it was clear that a couple of the presentations needed to make their way to the podcast. 

This is truly a comprehensive episode that covers the five core areas you need to dial in for a comprehensive digital marketing strategy for your spa plus the systems you’ll want to build into each area to gain traction efficiently and be able to sustain that traction and subsequent growth. 

It’s chock-full of strategy plus the action steps you need to get started today, and as we’ve already discussed above, it is critical that you get started now. 

So, pull up your earbuds and a notepad, and take a look at the presentation below to get the audio and visual experience. And when you’re done, let’s get some accountability going inside of the Spa Marketing Made Easy community! 

Head over to the group and let me know your biggest takeaway and which area you need to focus on first. 

In this episode, you’ll learn:

• The five core areas you need to dial in for a comprehensive digital marketing strategy for your spa and why building in systems for each area is key to gaining traction efficiently and sustaining growth
• How to optimize critical areas of your website for better conversion of new leads and booked clients
• The ROI of email marketing and important questions to help analyze and perform an email marketing audit on your business 
• Where to focus your energy on social media and how to systemize your social media process so that you can maximize your connection efforts
• Important SEO action steps to get your website ranking on the top of Google search results 
• How to craft winning ad creative for your paid advertisements and why this marketing method is the fastest way to generate targeted leads

References Mentioned in Episode #162: Digital Marketing for Spas 

• Get help with revamping your website with ReversedOut.com 
• Use Process Street to document systems and process inside your business and ConvertKit for your email marketing
• Sign up for Google Analytics to view your top traffic sources 
• Learn more about our programs Spa Retail Rockstar and Post With Purpose 
• Learn how to run your own ads through Successful Ads Club or outsource your paid advertising with Jackie Ellis 
• Tune into Episode #84 and Episode #144 to learn more from Tara and Jackie 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• The easiest way to jump into going live and why it’s such a powerful medium for connecting with clients and potential clients 
• Why you don’t have to be perfect to hop on live video and what you really need to get started
• How to stay committed to going live consistently and topics to get you started with what to cover on Facebook Live

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here. 

Does the idea of someone, especially an existing or potential client, viewing you as “sales-y” send shivers down your spine? 

It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or only interested in getting your client’s money. 

Listen, “sales” is not a dirty word. 

Sales are the lifeblood of your business (businesses have to make money to be successful, after all), but for having a relatively *sleazy* reputation, sales success is actually built on your reputation, relationships, and rapport. 

And as my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow. 

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, my guest on this episode, Nikki Rausch, now helps entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. 

As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a replicable process. 

Nikki is the real deal in sales, and isn’t just here with the feel-good, you-can-do-it sales pep talk. 

She’s got the science, the intel, and the experience that will have you excited to begin creating an authentic selling culture inside your aesthetic practice. 

P.S. – Once you’re done listening to this episode, make sure you head to the Spa Marketing Made Easy Facebook group to join in on The Mask Challenge! Don’t know what I’m referring to? You will when you tune in! 

In this episode, you’ll learn:

• Why sales isn’t a bad word and how we can start flipping the belief of “sleazy sales” on its head
• Nikki’s background in communications and sales, and how her approach plays into psychology, neurolinguistics, and habits and patterns 
• How to put customer at ease so they can be more forthcoming about their true needs 
• The process of creating a selling culture and system with Nikki’s 5-step process she calls “The Selling Staircase”

Resources Mentioned in Episode #160: Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch

• Learn more about Nikki’s work as the Sales Maven on her website and download her ebook, Closing the Sale: Simple Tips to Increase Your Confidence, as a gift for Spa Marketing Made Easy listeners
• Connect with Nikki on Facebook, Instagram, LinkedIn and Twitter
• Tune into Nikki’s podcast and YouTube channel
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• What Messenger marketing is and how it can benefit and support your aesthetic practice’s overall marketing strategy
• How Messenger marketing can serve as a pseudo virtual customer service employee or sales representative
• Our Messenger marketing platform recommendations that make it easy to get started 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

How do you know when you’ve found your calling? 

How do you know when you’ve veered off track? 

And how do you decide to pivot to pursue your most powerful sense of purpose? 

It’s these questions that my guest, Anna Powers, a lawyer turned copywriter, and I explore on this episode on Spa Marketing Made Easy. 

Yes, you read that correctly, she’s a lawyer (still holds her license, in fact!) who decided to ditch a career in law to pursue her most powerful purpose, but of course, it wasn’t all smooth sailing. 

From pivoting toward deeper passions and discovering something new after you’ve invested a substantial amount of time, energy, and money into another path, Anna now helps others navigate the journey she once walked herself. 

Maybe you can relate…

Perhaps you’re just now venturing into a career in the aesthetics industry after decades of a career in an entirely different field. 

Or may you’ve discovered that being a spa owner isn’t for you, and you want to explore a different avenue within the vast and varied landscape that is aesthetics. 

If you’re at all in a place of uncertainty with where you’re at or where you’re headed in creating the life and career of your dreams, you’re sure to find great pieces of wisdom to walk away with from Anna’s stories and insights. 

In this episode, we discuss: 

• Anna’s story from pursuing a career in law to moving into entrepreneurship and a different industry entirely
• How her experience in finding and following her own purpose led to helping her clients do the same 
• How to know when you’re off the right path and meant for something more or different 
• The 3 things that make for a purposeful and passion-filled niche and the first steps to take to make a big change or pivot in your life or career path 

References Mentioned in Episode #158: Pursuing Your Powerful Purpose with Sara Anna Powers:

• Connect with Anna on her website and on Facebook and Instagram
• Get Anna’s Stellar Sales Page Template freebie by clicking here
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• Why a social media scheduler is a critical element of executing a successful social media strategy 
• Our top two favorite schedulers for social media and the key features that make them our top recs 
• Things to look for when choosing the best social media scheduling tool for your business 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

You’ve got big dreams, but the idea of hiring a big team…well, it can be a little intimidating. 

Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care to count. 

But here’s the thing – while you are strong, smart, and totally capable of making your big dreams a reality, the truth is that your big dreams may take more than just you to conquer them. 

Whether it be a constraint on your time and energy or a constraint around areas of your business that aren’t your zone of genius, having a team often allows you to make greater strides than you can take on your own. 

You may have heard the saying, “if you want to go fast go alone, if you want to go far go together.”

I’d argue that having a team on your side does allow you to move faster once you’ve found your groove with getting the right team on board, which is a process that many of my Growth Factor students and I discuss including my guest on this episode of Spa Marketing Made Easy. 

If you’re a long-time listener and active in the SMME community, you’re likely familiar with Gisel, the founder and CEO of Elevate Esthetics. 

Gisel has built an incredibly successful business on her own, but as you’ll hear in this episode, her thoughts on remaining solo versus building a team have shifted, and she’s here to share how she’s navigating a new path beyond being a solopreneur.

If you’ve been at a crossroads wondering whether staying solo or expanding with a team is the right move for you, I think you’ll find this episode a helpful guide in weighing out the pros and cons. 

In this episode, we discuss:

• Gisel’s journey in building a successful business as a solo aesthetician and how her goals have shifted, especially during quarantine 
• The reflection questions she used to help guide her decision making on whether to stay solo or starting hiring a team
• Evaluating the opportunity cost and the various pros and cons of hiring vs. staying solo 
• Tips for those thinking about hiring their first employee and ideas for where to find great candidates

References Mentioned in Episode #156: The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell

• Learn more about Gisel and Elevate Esthetics by visiting her website and connecting with her on Facebook and Instagram.
• Listen to Gisel’s previous episode on Spa Marketing Made Easy – Episode #061: Level Up by Niching Down with Gisel of Elevate Esthetics
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• Why TikTok has taken off, the big draw of the platform and thoughts on whether it’s worth exploring as an aesthetic industry professional
• The pros vs. cons of hopping on the TikTok train now vs. later 
• Our tips for exploring new and emerging social platforms and subchannels minus the pressure to perform

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Beyond understanding that your brand is not your logo or your color palette (it’s so much more and we’ll touch on that in a bit), there a few other key things you need to know about branding: 

1 – Having a beautiful brand presence that commands attention isn’t just for big name businesses and corporations. 

2 – Having a thoughtful and well-crafted brand is for every size and style business (from solo aesthetic practices to multi-location day spas), especially if you want to ensure longevity and loyalty. 

3 – The other critical piece of branding is that it’s not something you focus on “one day,” rather branding is something you should focus on from Day One. 

Because here’s the thing about building a brand your dream clients will feel magnetized to – they don’t happen on accident. 

It takes intention and ongoing action, and here to discuss this critical piece of business are my Growth Factor program students, Sara and Melissa of Sykes & Lanno Skinbar.

This is our seventh episode together chronicling their growth journey throughout 2020 and since they were fresh off the set of a recent photoshoot to get product and branding photos for the next quarter, we thought talking about all things branding would be the perfect topic to touch on for this month’s discussion about how they’re making the intentional choices today to build an aligned brand for the future. 

In this episode, we discuss:

• How branding has been a conscious decision since Day One of starting Sykes & Lanno Skinbar
• How Sara and Melissa define “branding” and what elements play a part in the experience and aesthetic they provide 
• Ways they find that their brand informs and communicate the experience they provide and the feedback they’ve received from their client because of it 
• Their experience in booking photo shoots to keep their brand visuals fresh and how that plays into their overall marketing plan 

References Mentioned in Episode #154: Making Intentional and Magnetic Branding Decisions with Sara and Melissa of Sykes & Lanno

• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ] 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• Our go-to Instagram caption app for nailing your text spacing 
• Why having this app helps with making your post more engaging 
• How to integrate this caption spacing app into your social media posting process and system

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.