Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.
As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.
Learn how to use a simple calculator to assess your employees’ performance and make informed decisions that will help you navigate the challenges of growing your business in today’s competitive landscape.
Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.
In this episode, we discuss:
- The importance of intentional spending and payroll management in a challenging economy
- Industry statistics on new business failure rates and the significance of beating the odds
- Recommended payroll benchmarks for the spa and service industry
- Strategies for determining if your providers are paying for themselves within 90 days
- A simple calculator tool to assess employee performance and make informed decisions
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let’s explore smarter ways to increase revenue and focus on profitability.
I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.
Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.
Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today’s competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.
In this episode, we discuss:
- How upselling and enhancing existing services can increase your revenue per hour without adding extra time to the service.
- Strategies for increasing customer lifetime value by introducing clients to additional services and significantly impacting your overall revenue.
- The importance of identifying and overcoming fears that may be holding you back from taking action to increase your revenue.
References Mentioned in Episode #379: 10k Challenge for you
- If you want more information about The Growth Factor® Framework, please fill out this form.
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.
However, it’s important to remember that if you’re not experiencing these ups and downs, you may not be taking enough risks in your business.
I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.
Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.
In this episode, we discuss:
- Self-assessment: Checking in with yourself as the CEO of your company
- Identifying the root cause of your entrepreneurial down
- Creating a strategic action plan to address the issues head-on
References Mentioned in Episode #378: 3-Step Process When in Entrepreneurial Down
- During the episode, I mentioned this amazing resource and training put on by:
Echelon Front – founded by Jocko Willink and Leif Babin
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.
If you’ve ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.
I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.
By documenting your processes and using a tool like Monday.com, you’ll gain the freedom to step away from your business while knowing that everything is under control.
This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.
In this episode, we discuss:
- The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO
- How to use Monday.com to track projects, create SOPs, and delegate tasks to your team
- Strategies for prioritizing your workload and ensuring that you’re focusing on the most important tasks each day
- The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively
- How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence
- A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started
References Mentioned in Episode #377: How to Use Monday in Your Spa
- As a special gift to you for signing up for Monday.com using our link, we are giving you the Spa CEO Template Monday.com template you can use right away.
- Use this LINK [https://try.monday.com/ngwetw7l9z0y], then simply send us a screenshot of you signing up for Monday.com with our link. You can send the email to [email protected]
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.
We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.
Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.
Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.
In this episode, we discuss:
- The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.
- The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.
- Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.
- The importance of understanding the bigger picture and the “why” behind each member’s business journey.
References Mentioned in Episode #376: Sedona Spa CEO Intensive Debrief
- Register now for our upcoming virtual Aesthetic Marketing Seminar –
- Check out our amazing Spa CEO Intensive event sponsors:
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
Today, we’re addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client “bad” for your business?
From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we’ll explore the types of behaviors that disrupt your business flow and negatively impact your team’s morale.
Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?
Sometimes, the solution starts with us.
For those moments when letting go of a client becomes necessary, we’ll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.
The heart of this conversation is about protecting your team’s energy and ensuring your spa’s environment remains positive and productive.
In this episode, we discuss:
- Identifying a bad client and understanding the impact they have on your spa and team.
- Key questions to ask yourself before making the decision to part ways with a client.
- Strategies for clear communication and enforcing policies to prevent misunderstandings.
- Best practices for firing a client with dignity, including how to craft a respectful goodbye message.
- Plus, we created a sample email that you can download and use as a template.
References Mentioned in Episode #375: How to Fire a Bad Client
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
In today’s episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.
Debbie’s life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.
Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.
In this episode, we discuss:
- How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son’s legacy and last letter home.
- The incredible impact of Debbie’s foundation, America’s Mighty Warriors, in providing support and healing to veterans and their families.
- The power of touch and self-care in helping veterans with PTSD, and how Debbie’s foundation offers facials, treatments, and massages to those in need.
- Debbie’s tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.
Join us in honoring the sacrifices of our military heroes and their families, and discover how you can support Debbie’s mission to provide hope and healing to those who have given so much for our freedom.
Don’t miss this powerful episode that will inspire you to pass on the love, kindness, and precious gift of human life that Debbie’s son, Navy SEAL Marc Alan Lee, so beautifully embodied.
References Mentioned in Episode #374: Passing on the Kindness: Debbie Lee’s Legacy of Love and Service in Honor of Her Son
You can find more information about Debbie Lee aka Momma Lee and America’s Mighty Warriors:
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!
Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis’s tactical strategies are a masterclass in event planning and promotion.
In this episode, we discuss:
- The step-by-step process Alexis used to plan and execute her wildly successful event in record time.
- How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.
- The mindset shifts that allowed her to let go of outcome attachment and focus on serving her community.
- Alexis’s unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.
Whether you’re a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business.
References Mentioned in Episode #373: How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!
- Daniela’s Interview with Gamal – https://www.addoaesthetics.com/blog/366
- Find Alexis Robertson at @itsalexisrobertson and @alxsskngym
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
Navigating Google’s updates can feel like trying to hit a moving target, but we’ve got you covered in today’s episode of Spa Marketing Made Easy.
Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the podcast. He’s here to update us on the latest Google Business Profile changes for 2024, from social media integration to strategic category choices and beyond.
Tune in to learn how these vital updates can transform your business and keep you ahead of the digital curve.
Don’t miss out on optimizing your Google Business Profile. Listen now and start making the most of Google’s latest features for your spa!
In this episode, we discuss:
- The switch from Google My Business and what it means for your spa’s online spot.
- How Google’s now spotlighting your social feeds and why it’s your new best friend for drawing clients in.
- Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.
- Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.
References Mentioned in Episode #372: HLM Episode 1
- Download the Google Business Profile Checklist
- Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan: https://meetings.hubspot.com/rfiles/addoaesthetics
- Listen to Ryan’s other episodes on the podcast including Episode 344: Knowing When to DIY or Hire Out Your Marketing, Episode 330: A Guide to Optimizing Your Google Business Profile, and Episode 301: The 3 Key Types of SEO Spas Need To Build
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
If there’s one spa and aesthetics that is crucial to understand, it’s the impact of the legal framework within which we operate.
Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry.
In today’s episode of Spa Marketing Made Easy, we’re diving deep into the legalities surrounding the aesthetics industry. I’m joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.
Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.
In this episode, we discuss:
- Mandie’s Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.
- The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.
- The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.
To read the full show notes for this episode and join the conversation in our Spa Marketing Made Easy Community, visit: https://www.addoaesthetics.com/blog/371
References Mentioned in Episode #371: The Legalities of Aesthetics – A Deep Dive with Mandie Gossert
- Visit the website for the Maryland Esthetician Alliance
- Follow Maryland Esthetician Alliance on Instagram
- Follow Mandie’s business Skin Invidia LLC on Instagram
- Here are all the bill hearings and dates mentioned in the episode:
- SB629 2/15 Membership Alterations
- SB1044 2/22 Esthetic Definition (Scope Bill)
- HB1302 3/6 Esthetic Definition (Scope Bill)
- HB 1362 3/6 Membership Alterations
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor – Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!
We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.
And I will say, after all of these years working primarily with spa owners, it’s incredible to witness the level of commitment these spa managers have to the spas they work at and the Spa CEO they work for.
As part of that course, we host one in-person event in Salt Lake City, Utah for the students to meet in-person and get more hands-on lessons from our teachers.
In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.
If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen!
In this episode, I discuss:
- Addo Wellness Institute’s first Spa Manager Certification in-person event
- The positive morale and attitudes of the course’s students
- Key differences that separate the CEO from the Spa Manager role
- Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa
References Mentioned in Episode #370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event
- Learn more about Addo Wellness Institute’s Spa Manager Certification
- Apply online today for Addo Wellness Institute’s Spa Manager Certification
- Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
- Listen to EP 351: What Does a Spa Manager Do?
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
To truly practice what I preach, leadership development is constantly in my routine.
The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.
Making time for my own leadership skill development is vital.
Today’s episode of the Spa Marketing Made Easy is all about my latest venture as I attended Echelon’s Front The Muster.
Joining me to talk about the leadership conference is my husband, Kyle Woerner, who attended the conference with me.
The Muster is an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.
In this episode, we discuss:
- Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference
- Learning leadership in a practical, tangible way
- Current trends for what motivates employees
- Importance of showing compassionate leadership
- How leaders can empower employees and encourage them to be better humans in the world
References Mentioned in Episode #369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle
- Learn more about Echelon Front’s The Muster
- Purchase Extreme Ownership: How U.S. Navy SEALs Lead and Win
- Learn more about Addo Wellness Institute’s Spa Manager Certification
- Apply online today for Addo Wellness Institute’s Spa Manager Certification
- Listen to EP 367: The Spa CEO Journey: What’s The Next Right Step For You?
- Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
- Listen to EP 351: What Does a Spa Manager Do?
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript