Spa Marketing Made Easy Podcast

EP 273: Strengthening Your Body, Mind, and Perseverance Muscle with Zac Marion inspiration mindset Mar 28, 2022

As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout. 

 

It takes a lot of effort and stamina, but as you continue to do it and do it more often, the easier it...

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EP 272: 3 Types of Revenue Every Spa Needs business education Mar 21, 2022

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

 

Yes, a dollar is still a dollar and that won’t change,...

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EP 271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams business mindset Mar 14, 2022

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

 

Or how about “money doesn’t grow on trees”? 

 

My guess is every listener's hand is raised and you might even be thinking, “those are things I say...

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EP 270: Differentiating with Direct Mail with Dave Fink business marketing Mar 07, 2022

Did you think direct mail marketing was dead?

 

Anything but, my friend! 

 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

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EP 269: Making Your Money Work for You with Nicole Cooley business education Feb 28, 2022

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

...

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EP 268: 3 Signs It’s Time to Hire education mindset Feb 21, 2022

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. 

 

But the one thing you may not know is whether now is a good time to hire and bring on help so you can...

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EP 267: Scaling from Solo and “Doing it Scared” with Allison Cremona marketing mindset Feb 14, 2022

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

 

In this episode, you’re going to hear from one of those Spa...

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EP 266: How To Create a Sales Funnel For Your Spa business marketing Feb 07, 2022

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

 

Here’s the scoop:...

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EP 265: Becoming a Spa Industry Educator education mindset Jan 31, 2022

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got...

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EP 264: Expanding into Virtual Education with Kathy Taranto business inspiration Jan 24, 2022

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in...

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EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

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EP 262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk education marketing Jan 10, 2022

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

 

From top copy tips to...

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