Spa Marketing Made Easy Podcast

EP 365: WATCH: Emage MedicalĀ® Image ProĀ® SUNLITE Walkthrough business education products Jan 29, 2024

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

Continue Reading...
EP 364: Money Mindset + Management with Daniela + Nicole business education marketing Jan 22, 2024

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

 

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

 

If you’re sitting in a place where the...

Continue Reading...
EP 363: $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet business inspiration marketing Jan 15, 2024

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

 

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they...

Continue Reading...
EP 362: Building a Winning Paid Ads Strategy with Tara Zirker business e-commerce marketing Jan 08, 2024

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

 

I’ve been in your shoes. 

 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

 

This is just...

Continue Reading...
EP 361: Setting Intentions: Danielaā€™s 2024 Words of the Year business inspiration mindset Jan 01, 2024

One of my favorite practices every January is to set my intention for the year.

 

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

 

The word (or phrase) I select is the constant...

Continue Reading...
EP 360: 3 Keys for Building a High Performing Team business inspiration leadership Dec 25, 2023

Not hiring is risky business. 

 

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

 

I’m not saying it’s not attainable, but it...

Continue Reading...
EP 359: Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek business marketing Dec 18, 2023

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. 

 

There are currently 37...

Continue Reading...
EP 358: Rediscovering Her Entrepreneurial Calling with Shirin Zakerion inspiration leadership Dec 11, 2023

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

 

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. 

 

My guest on today’s episode has...

Continue Reading...
EP 357: Sharing Event Strategies that Resulted in $225K with Samantha Surman business inspiration marketing Dec 04, 2023

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

 

Today’s episode of Spa Marketing Made Easy is doing just that. 

 

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program,...

Continue Reading...
EP 356: Embracing the Serial Entrepreneur Title with Charlie Carter business inspiration Nov 27, 2023

The greatest gift in coaching is witnessing the “Aha!” moments that happen for my students. 

 

My guest on this episode of the Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

 

Charlie...

Continue Reading...
EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics education inspiration Nov 20, 2023

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

 

This new venture is a marriage...

Continue Reading...
EP 354: Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing e-commerce education marketing Nov 13, 2023

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

 

Not only is it easier to market and sell to an existing...

Continue Reading...