Spa Marketing Made Easy Podcast

If you’re an aesthetician who has branched out into the world of going solo or opening up your own spa, whether you know it or not, you’ve got the entrepreneurial bug.

And if you haven’t experienced it already, you likely will soon, that having the entrepreneurial bug means...

Here are a few fun facts you may not know about me:

• I’m an international speaker, trainer, and consultant in medical aesthetics with trainings in 82 countries around the world
• I’ve worked with major skincare brands like SkinCeuticals, iS Clinical, and SENTE
• And while...

You’ve got 15 minutes until your next client, so you open up your camera roll and scroll, scroll, scroll...nothing.

Maybe you’ll get some inspiration on Instagram, so you fire up that rainbow square...tap, tap repeat.

If social media has ever sent you into a tailspin...

A rising tide lifts all boats.

Community is stronger than competition.

These are sentiments I have believed in and preached for years, and today’s guest on Spa Marketing Made Easy is the epitome of these philosophies, which is why I’m so excited for you to hear from her today.

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Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a common ingredient in...

They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how the science of chemical peels is going to continue powering aesthetic practices in the years to come.

In this episode, I’m...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a treatment that I have...

Silver linings, looking on the bright side, glass-half-full...however you coin the idea of optimism, what you’re actually doing is choosing to be positive. And yes, positivity is a choice.

While being positive isn’t a marketing strategy per se, when embraced and embodied, the power...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a product that has...

Email isn’t dead, but the days of sending a monthly promotional e-blast are!

With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele, but...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking all about...

You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number...