EP 390: Developing Your Sales Mindset with Eugene Vassilas

July 22, 2024
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mindset

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here.

Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas.

Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.

Tune in as we discuss:

– Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening

– Developing your sales mindset and tangible practices for how to show up for a sales call

– Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client

– The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling

References Mentioned in Episode #390: Developing Your Sales Mindset with Eugene Vassilas

Learn more about Eugene’s approach to sales and company growth and check out his book via his website

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 387: 4 Steps to Retire Out of the Treatment Room

July 1, 2024
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mindset

You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.

In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO.

As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you’re in a place of being work optional in every capacity.

Tune into this episode to learn more about:

The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role
Understanding and calculating the break even point of your providers
Creating a winning marketing strategy and getting either a new or existing team member’s books filled
How to manage your calendar like a Spa CEO

References Mentioned in Episode #387: 4 Steps to Retire Out of the Treatment Room

Take a listen to some of our past episodes that dive deeper into topics mentioned including, Episode 380 – Employee Breakeven Calculator, Episode 347 – Profitably Paying Your Team, and Episode 255 – How to Use Facebook Groups to Get New Clients

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 382: A Conversation With Misty Gillette

May 27, 2024
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mindset

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty’s transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way.

This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss:

The challenges of life as a military spouse
Embracing change and overcoming obstacles to achieve success
The rewarding aspects of owning a business and fostering employee growth
The significance of creating a positive work environment for both employees and clients
The importance of understanding oneself and others, being empathetic, and approaching problems from different perspectives

References Mentioned in Episode #382: A Conversation with Misty Gillette

You can learn more about Misty Gillette here: www.myfavoriteplacespa.com

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 378: 3-Step Process When in Entrepreneurial Down

April 29, 2024
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mindset

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.

However, it’s important to remember that if you’re not experiencing these ups and downs, you may not be taking enough risks in your business.

I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.

Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.

In this episode, we discuss:

Self-assessment: Checking in with yourself as the CEO of your company
Identifying the root cause of your entrepreneurial down
Creating a strategic action plan to address the issues head-on

References Mentioned in Episode #378: 3-Step Process When in Entrepreneurial Down

During the episode, I mentioned this amazing resource and training put on by:
Echelon Front – founded by Jocko Willink and Leif Babin

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 376: Sedona Spa CEO Intensive Debrief

April 15, 2024
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mindset

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

In this episode, we discuss:

The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.
The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.
Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.
The importance of understanding the bigger picture and the “why” behind each member’s business journey.

References Mentioned in Episode #376: Sedona Spa CEO Intensive Debrief

Check out our amazing Spa CEO Intensive event sponsors:
- Mangomint
- High Level Marketing
- Emage Medical
- Dermaconcepts

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 375: How to Fire a Bad Client

April 13, 2024
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mindset

Today, we’re addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client “bad” for your business?

From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we’ll explore the types of behaviors that disrupt your business flow and negatively impact your team’s morale.

Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?

Sometimes, the solution starts with us.

For those moments when letting go of a client becomes necessary, we’ll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.

The heart of this conversation is about protecting your team’s energy and ensuring your spa’s environment remains positive and productive.

In this episode, we discuss:

Identifying a bad client and understanding the impact they have on your spa and team.
Key questions to ask yourself before making the decision to part ways with a client.
Strategies for clear communication and enforcing policies to prevent misunderstandings.
Best practices for firing a client with dignity, including how to craft a respectful goodbye message.
Plus, we created a sample email that you can download and use as a template.

References Mentioned in Episode #375: How to Fire a Bad Client

Your FREE ‘How to Fire a Bad Client’ Email Script – Grab it HERE

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 374: Passing on the Kindness: Debbie Lee’s Legacy of Love and Service in Honor of Her Son

April 1, 2024
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mindset

In today’s episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie’s life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss:

How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son’s legacy and last letter home.
The incredible impact of Debbie’s foundation, America’s Mighty Warriors, in providing support and healing to veterans and their families.
The power of touch and self-care in helping veterans with PTSD, and how Debbie’s foundation offers facials, treatments, and massages to those in need.
Debbie’s tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.

Join us in honoring the sacrifices of our military heroes and their families, and discover how you can support Debbie’s mission to provide hope and healing to those who have given so much for our freedom.

Don’t miss this powerful episode that will inspire you to pass on the love, kindness, and precious gift of human life that Debbie’s son, Navy SEAL Marc Alan Lee, so beautifully embodied.

References Mentioned in Episode #374: Passing on the Kindness: Debbie Lee’s Legacy of Love and Service in Honor of Her Son

You can find more information about Debbie Lee aka Momma Lee and America’s Mighty Warriors:

Instagram
Facebook
LinkedIn

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

March 4, 2024
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mindset

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor – Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.

And I will say, after all of these years working primarily with spa owners, it’s incredible to witness the level of commitment these spa managers have to the spas they work at and the Spa CEO they work for.

As part of that course, we host one in-person event in Salt Lake City, Utah for the students to meet in-person and get more hands-on lessons from our teachers.

In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen!

In this episode, I discuss:

Addo Wellness Institute’s first Spa Manager Certification in-person event
The positive morale and attitudes of the course’s students
Key differences that separate the CEO from the Spa Manager role
Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

References Mentioned in Episode #370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
Listen to EP 351: What Does a Spa Manager Do?

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

February 26, 2024
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mindset

To truly practice what I preach, leadership development is constantly in my routine.

The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.

Making time for my own leadership skill development is vital.

Today’s episode of the Spa Marketing Made Easy is all about my latest venture as I attended Echelon’s Front The Muster.

Joining me to talk about the leadership conference is my husband, Kyle Woerner, who attended the conference with me.

The Muster is an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

In this episode, we discuss:

Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference
Learning leadership in a practical, tangible way
Current trends for what motivates employees
Importance of showing compassionate leadership
How leaders can empower employees and encourage them to be better humans in the world

References Mentioned in Episode #369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

Learn more about Echelon Front’s The Muster
Purchase Extreme Ownership: How U.S. Navy SEALs Lead and Win
Listen to EP 367: The Spa CEO Journey: What’s The Next Right Step For You?
Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
Listen to EP 351: What Does a Spa Manager Do?

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 361: Setting Intentions: Daniela’s 2024 Words of the Year

January 1, 2024
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mindset

One of my favorite practices every January is to set my intention for the year.

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.

For 2024, I decided to switch it up a bit.

After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.

Tune in to this episode to hear what my focus is going to be in 2024!

In this episode, I discuss:

Intention setting and why it’s important to regularly practice
My process for setting my yearly intention
The 5 words I am committing to in 2024

References Mentioned in Episode #361: Setting Intentions: Daniela’s 2024 Words of the Year

Watch TEDxBloomington – Shawn Achor – “The Happiness Advantage: Linking Positive Brains to Performance”

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.