Catch the Latest Episode of Spa Marketing Made Easy

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

1- the path of entrepreneurship 

2 – the path of self-employment

Don’t be fooled, these two paths may sound the same, but they look and feel very different and end up in starkly different destinations. 

Tune into this episode of Spa Marketing Made Easy as I take you down both paths and paint the picture of each journey so you can see what works for your style of spa ownership. 

In this episode, you’ll learn:

• Why knowing your “why” is crucial for deciding which path to travel and the common reasons why you would want to choose the path of business ownership over self-employment and vice versa
• Comparison of both paths to see what you’ll encounter and where you’ll end up
• How you have to navigate the path of business ownership as a Spa CEO and what this path enables you to do with your time and resources 
• The questions to ask yourself to determine what it is you truly want out of your business

References Mentioned in Episode #252: The Difference Between Building a Company vs. Creating a Job

• Get access to the most recent Aesthetic Marketing Seminar (AMS) session replays here 
• Interested in the Growth Factor Framework program? Click here to enroll or get on the waitlist to join.
• Tune into Episode 244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcipt

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody. 

Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Flagstaff, Arizona, which she founded at just 20 years old. 

Within three years of starting her business as a solo aesthetician, she quickly became the fastest growing med spa in Flagstaff with a team of seven and growing! 

In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day. 

In this episode, we discuss: 

•  Why Taylor chose to go with an event as her big marketing push and sales driver 
• The breakdown of time and financials that went into pulling off the event and making it a huge success in turnout and sales 
• How she structured her event operations and giveaways, plus the biggest mindset pieces that contributed to her event’s success 
• Her top tips for pre-event planning, post-event wrap-up, and what she’ll do differently next time

References Mentioned in Episode #251: Hosting 5-Figure Spa Events with Taylor Moody

•  Learn more and visit Taylor’s spa, Allure Aesthetics, via her website
• Get on the Growth Factor Framework program waitlist. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

*Critical note – I’m not advocating promoting your Black Friday deal in August., but that August is the time YOU should start your promo planning. So before you break out in a cold sweat, take a deep breath, this is all about planning. 

Rule of marketing thumb in business is to think in terms of “Christmas in July”….so by the time summer rolls around, you’ll want your mind to be in holiday marketing mode. 

Now, if you’re a little behind the 8-ball with your spa’s Black Friday/Cyber Monday promotion, not to worry, there is still plenty of time to pull together a well-planning promotion without flying by the seat of your pants. 

That’s exactly why I’m focusing this episode of Spa Marketing Made Easy on the breakdown and my top tips on my three go-to promotions that you can run for your spa’s Black Friday special. 

It’s a quick listen, but packs a punch of info you can take and run with. 

So tune in and be sure to let me know when you’re off to the races! 

In this episode, you’ll learn: 

• Why it’s never too early to begin planning for events, promotions and launches
• My top 3 promotions to consider running through Black Friday / Cyber Monday weekend and my top tips for each promotion to make them mutually beneficial for you and your client and/or new purchaser 
• How to frame these promotion ideas within your marketing to ensure the concept is communicated properly and why social media should be a top channel for getting leads 

References Mentioned in Episode #250: Planning for a Booming Black Friday Promo

• Listen to Episode #103 – The “Buy $100, Get $100” Spa Gift Card Promotion
• Sign up for Gusto, and easy, all-in-one platform for payroll, benefits, and HR (affiliate link)

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. 

And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good company because if there’s one thing in marketing that can get even the most seasoned biz owner stumped — it’s funnels. 

Thankfully, my guest on this episode and return guest on the podcast, Stacy Tuschl, is here to demystify and simplify the process of building and running funnels in your overall marketing strategy. 

Stacy is a business coach and marketing strategist, best-selling author, and the creator of the Foot Traffic Podcast. 

Stacy has been in business since she was 18 when she started hosting dance classes in her parents’ backyard that she has now transformed into a 7-figure performing arts multi-location empire. 

When it comes to marketing, she’s gone from door hangers to digital, and her wealth of insight isn’t to be missed!

In this episode, we discuss:

•  Why business owners today can no longer sit on the sidelines of the digital marketing movement and why funnels are the key to modern marketing success
• Stacy’s journey as a business owner from the door-to-door days to the current digital trends of today and why every digital strategy blows ROI out of the water compared to traditional marketing methods
• The number one mindset shift you need to overcome to be successful with funnels
• The key pieces that compose your funnel and what facets to evaluate when testing and tweaking it to make it the most effective at bringing in new leads and/or converting clients and customers

References Mentioned in Episode #249: Demystifying Funnels with Stacy Tuschl 

• Learn more about Stacy and her work by visiting her website  and connect with Stacy on Facebook and Instagram 
• Listen to the Foot Traffic Podcast and join the Foot Traffic Community 
• Listen to my first episode with Stacy as a guest, Episode #079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

Well, as my repeat guest on this episode shares, with some marketing mindset shifts and a simple yet solid framework in place, you can create marketing campaigns and messaging for your spa that are impossible to ignore, but to do it, you have to “Get Different.”

Joining me for this episode of Spa Marketing Made Easy is Mike Michalowicz, an entrepreneur who leads two new multi-million-dollar ventures, which allows him to test his latest business research for his books aimed at small business owners. 

Mike is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the prolific author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur. 

With a mission to eradicate entrepreneurial poverty, Mike brings simplicity to small business owners by taking some of the biggest challenges businesses face and creating solutions that work and stand the test of time, and I am so excited that he has finally tackled the topic of marketing in his newest book that we dive into in this episode. 

Happy listening! 

In this episode, we discuss: 

• Why Mike is now finally addressing marketing as a core focus for one of his books after numerous titles on everything from finances to systems
• Why it’s critical that we conduct our outbound marketing differently now and continuously into the future to maintain a thriving business
• Mike’s signature D.A.D. Framework for marketing differently to ensure that your marketing doesn’t get ignored by your ideal client 
• How his latest book, “Get Different” fits into the overall landscape of the library Mike has written and how you can use his books to set-up, grow, and reinforce a business with longevity and sustainability

References Mentioned in Episode #248: Get Different with Stand Out Marketing with Mike Michalowicz

•  Get your copy of Mike’s latest book, “Get Different – Marketing That Can’t Be Ignored” plus additional tools, tips, and resources at GoGetDifferent.com
• Learn more about Mike, his books, and ethos via his website and connect with him on Facebook, Instagram, Twitter, and YouTube
• Tune into my previous episode with Mike, Episode 225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz
• Explore all of the books Mike has written here 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. 

Someone who embodies that notion to a tee is my friend, JoElle Lee, who in the last 17 months has built an extraordinary online-based business, but as you’ll hear in this episode, there were many turning points that led to the place where she is today. 

If you don’t know JoElle, she is a skincare expert and celebrity aesthetician (she was Michelle Obama’s personal aesthetician during her time as FLOTUS), a professional speaker, published author, and educator, trainer and skincare business consultant. 

Tune in as we talk about how to navigate being an expert in your field while pivoting your business to fit the chapter of life you’re currently in so you can experience both a life and business you love. 

In this episode, we discuss: 

•  JoElle’s path through the aesthetics field to get to where she is today and how each chapter of her journey served her differently and properly at the point she was at 
• The questions JoElle asked herself when making a pivot and how she navigated making strategic changes in her career 
• Tips and steps for moving forward to make your goals happen even when it feels like there aren’t enough hours in the day 
• Why it’s critical to overcome the mindset hurdles and limiting beliefs in order to begin building a business that aligns with the vision you hold for your life 

References Mentioned in Episode #247: Building a Business Around the Life You Want with JoElle Lee 

•  Connect with JoElle and her educational trainings, course, and resources on her website joellelee.com
• Connect with  JoElle on social on Instagram, Facebook, and LinkedIn
• Listen to my previous episode with JoElle – Episode 148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcripts

With a title like “$5K in 7 days,” how could you not be intrigued?! 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion: she got her mind right, devised a strategic plan, executed, and evaluated. 

No wild emotional rollercoaster, wondering if it’ll work, and throwing out the plan in the thick of the action, she exhibited amazing promotional prep and follow-through, and she has the successful results to show for it. 

Here to break down the whole experience and share her top takeaways in this episode of Spa Marketing Made Easy is Emilie Drolet, a licensed esthetician with a bachelor’s degree in communications who has been working within the beauty industry for over 10 years. 

She’s currently in the process of taking over her mother’s legacy — a skin clinic that’s been in operation for 42 years  in Ottawa, Ontario, Canada, and she’s also a student inside my Growth Factor Framework program. 

If you’re looking to see what’s possible through a dedicated promotional retail push plus the power of ecommerce, especially as our industry continues to navigate the ongoing pandemic, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways. 

In this episode, we discuss: 

•  How Emiie has navigated the last year of running her spa with multiple shutdowns that lasted for months at a time 
• Why she pivoted her focus primarily to ecommerce retail sales and why she decided to run her 7-day promotions 
• The steps she took to make $5K from her 7-day promotions plus the key things she noticed made buyers move and what she’ll do differently next time 
• How she’s preparing for continued resilience in business and the mindset piece she feels has made all the difference

References Mentioned in Episode #246: $5K in 7 Days – Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet

• Connect with Emilie on Instagram @themetafairy and tune in and subscribe to her podcast, The Meta Skin Care Podcast 
• Get on the Growth Factor Framework waitlist and be the first to know when door to enrollment open 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. 

In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation and how you can seal them to be able to grow your business to be a strong entity that doesn’t rely on your sheer willpower to be the support beams that keep it standing. 

And here to shed light on what those key Fortune 500 factors are is Kendra Lewis aka The Boss Architect and a repeat guest here on Spa Marketing Made Easy. 

Kendra has 10+ years of experience helping entrepreneurs and Fortune 500 companies launch, grow, and scale their businesses, and she has coached over 100 small businesses through successful launches and helped them to acquire millions in funding collectively. 

Kendra and her groundbreaking methods are a force and have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly. 

So, all that said, it’s pretty clear that she’s a boss, and that’s why she’s The Boss Architect. 

In this episode, we discuss: 

•  The differences between small businesses and Fortune 5000 companies and where we can draw inspiration from in their practices 
• What are the things we should be focusing on in our business as the high-level CEO
• How foundational elements like core values, brand experience and target customer drive nearly all of your operations
• Why thinking like  a Fortune 500 CEO matters for your business trajectory and how to shift your mindset into that role 

References Mentioned in Episode #245: Running Your Business Like a Fortune 500 CEO 

•  Connect with Kendra and learn more about her work through Credit Architect and The Unsexy Launch on her website 
• Connect with Kendra on Facebook, Instagram, and Twitter
• Listen to Episode 168: Getting Your Mind Right for Growth with Kendra J. Lewis
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

And these days, she’s gearing up to launch a skincare brand that’s going to change the lives of women all over the world. 

In this episode of Spa Marketing Made Easy, I had the honor of interviewing my client, student, and friend, Andrea Klein. 

Together, we’re going behind-the-scenes of her 18-month journey from solo aesthetician to spa CEO including the highs and lows, the key steps that made it possible, plus the things she wishes she would’ve done sooner. 

Andrea’s story is one that I just cherish because it’s a story of possibility, of seeing the staircase and taking it one step at a time, and finding passion and purpose in the journey. 

When you read a headline like “From Solo Aesthetician to Retired Spa Owner in 18 Months” and think, “I want to know how to do that…,” the first step is simply understanding that it IS possible. 

And as you’ll hear in Andrea’s story, seeing possibility for and within herself was a big piece of her own journey. 

In this episode, you’ll hear: 

• Andrea’s journey from opening her spa in late 2019 to today and all the highs and lows along the journey from starting as a solo to now being retired from her brick and mortar.
• What mindset shifts Andrea had to make throughout the process and what tactical steps she took to make steady and incremental process
• How stepping out of the treatment room has provided the freedom and space to focus on new ventures, specifically, Andrea’s new brand, Liberté Skincare Company
• Andrea’s biggest insights, takeaways and tips from what she’s learned along her journey, what she would do differently, and what she would tell anyone hearing her story today who hopes to be in a similar position as a spa CEO

References Mentioned in Episode #244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein

• Learn more about Andrea’s brand, Liberté Skincare Company, via their website and connect on Instagram 
• Connect with Andrea on Instagram
• Listen to Episode 211: Going from Underestimated to Unstoppable with Jamie Kern Lima  
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? 

What about a million in profit? 

Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or even questioning how you can make that possible, this episode of Spa Marketing Made is for you! 

Tune in as I talk about the 5 key mistakes you might be making that are holding you back from becoming that million dollar business owner and how we can course correct to step further into the role of spa CEO. 

In this episode, you’ll learn:

• The top mindset shifts you need to make in order to transition into thinking like a million dollar business owner 
• My top tips and sources for finding virtual support and why delegating is key for any spa CEO
• Why digital marketing is non-negotiable for your spa and the critical pieces you need to have in place to make sure receive an ROI from your digital marketing efforts
• The key metrics you need to understand to have a clear picture of your spa’s financial state currently and where you need to set your goals to get to a million

Resources Mentioned in Episode #243: 5 Mistakes Keeping You from Becoming a Million Dollar Spa

• Calculate your revenue goals according to your schedule and treatment rooms with our sample schedule calculator spreadsheet (you will need to go to File > Make a Copy to create an editable version in your Google Drive)
• Tune into Episode 176 of Spa Marketing Made Easy – Unlocking the Power of Hiring a Virtual Assistant with Esther Inman
• Sources for finding virtual assistants: onlinejobs.ph and Hire a VA from 90-Day VA
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

Episode Transcript

Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

However, as my guest describes in this episode, there is typically that one pivotal point that shifts your whole trajectory. 

Here to join me on this episode of Spa Marketing Made Easy is Desarae Marhofer, a passionate aesthetician entrepreneur with 15+ years of specialized skincare experience, which includes owning and operating a full service esthetics studio as well as an aesthetician school. 

Together we talk about her journey from solo to team leader to studio + school owner and what lessons she’s learned along the way in becoming the best leader you can be for your business and your team. 

In this episode, we discuss: 

• When Desarae jumped from being a solo to having her first team member and how that was the turning point for momentous growth in her skincare studio
• How holding back on hiring team members created missed opportunities and how she navigated retention troubles as her business and team expanded 
• The critical mindset shifts Desarae needed to make as the leader of her business to help shift the culture of her team and get them onboard with her bigger vision
• Her tops tips for developing those leadership skills internally and externally

References Mentioned in Episode #242: Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer 

• Connect with Desarae’s skincare studio, Beautiful You Skincare Studio, on Facebook and Instagram
• Connect with Desarae’s aesthetics academy, Beautiful You Skincare Studio, on Facebook and Instagram
• Join the Uncommon Beauty Facebook group
• Read “The Compound Effect” by Darren Hardy
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

Think again! 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through reaching the traditional age of retirement or pivoting into purely the owner role without any of the operational work.

The beauty is that the future of your business is up to you, but the tough part is that if you want to see that future vision become a reality, you have to make a plan for it and start working toward it today, even if that end goal is still 10 years from now. 

In this episode of Spa Marketing Made Easy, I’ll be giving you some insight into how to think about your exit strategy and steps to take now to begin working towards it. 

In this episode, you’ll learn: 

• Why delegating and releasing yourself of the busy work in your business is the key to unlocking your time freedom
• What you can do to get busy work off your plate and a step-by-step walkthrough on how to delegate one of the biggest time-wasting tasks in your business
• How to determine your exit strategy and what needs to be factored into your plan 
• Why having an exit strategy is for every business owner, even if you never plan to sell 

References Mentioned in Episode #241: Focusing Your Efforts for Efficiency to Meet Your Exit Strategy

• Read the “The 7 Habits of Highly Effective People” by Stephen Covey
• Find a virtual assistant via 90 Day VA with Esther Inman

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

EPISODE TRANSCRIPT