Raise your hand if you don’t want to make your clients feel like all you want is their money.
Of course, I can’t see your hands, but I know that there are a lot of them raised.
The idea of “selling” or “retail sales” has some heavy emotional ties, but I want to give you a reframe today…
Sales shouldn’t be based on emotion (for you), but education.
When you educate your clients and allow them to see how your products can help them reach their goals (something that may be emotional for them), that is sales done well.
This is the lesson Amanda, owner of The Beach House Skincare and Spa in Illinois, learned, and her business has completely transformed because of it.
After participating in one of my retail challenges inside Spa Retail Rockstar, Amanda got the real picture of where she was at with her retail sales, and realized she needed a major change…
To understanding her numbers, setting her sales strategies, and most of all, her mindset.
After making those changes, she’s seen a tremendous shift in her retail sales and is now experiencing a whole new level of business success.
If you find yourself fearful of feeling like a sleazy salesman, this is an episode you can’t afford to miss.
In this episode, we discuss:
References Mentioned in Episode #098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa
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