EP 099: Survive on Services, Retire on Retail
Oct 28, 2019
The 2020 Aesthetic Marketing Seminar is going VIRTUAL!
Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.
[ Click Here To Save Your FREE Spot Today ]
EP 099: Survive on Services, Retire on Retail
At this point you might think I’m a broken record about retail, but I don’t care, because if you read the title of this episode and are even the slightest bit intrigued about the prospect of retiring on retail, well, my dear, the opportunity is yours for the taking.
With the way our industry is moving (research from Statista shows that the aesthetics industry is expected to grow 14 percent faster than other industries between 2016-2026), and the way consumers are shopping (hello, online, on-demand, and one-click), the truth of the matter is that if you want to be seen as the go-to expert in your area and compete with the Amazons of the world, you’ve got to compete on their level.
And if you’re thinking, “How in the world do I compete with Amazon?!”
You’re in luck because that’s precisely what I’m going to be covering in this episode of Spa Marketing Made Easy.
In this episode, I’m sharing the seven revenue streams you can capitalize on within your spa, and yes, you bet that retail is woven into a few of those, and I’m giving you my step-by-step breakdown on how to build out one of those revenue streams so you can get it up and running in as little as a day.
{Did you know that the average millionaire has seven streams of revenue? Something to think about.}
Even if you’re already a retail rockstar within your treatment room, I bet you anything you’ll have a few lightbulb moments while listening to this episode.
In this episode you’ll learn:
- How events like the Beauty Business Summit can be instrumental in your growth and development as an aesthetic professional
- Why retail is a critical component of your business model and how you’re leaving money on the table by not capitalizing on it
- 7 ideas for expanding your revenue streams and increasing your cash flow and market share
- My 4 steps to e-commerce success to take your retail sales strategy to the next level
References Mentioned in Episode #099: Survive on Services, Retire on Retail
- Click here to download the free Revamp Your Retail Guide and Workbook
- Learn more about the Beauty Business Summit and get an early bird ticket to the 2020 Summit
- See more spa industry stats from Statista, iSPA, and MedEsthetics
- Check out ecommerce platforms including Shopify, Volusion, Magento, and WooCommerce
- Learn more about the aesthetic experts mentioned in this episode: Skincare by Alana, Grafin Skin and Beauty, and Savvy Skin Spa
- Join the Business Book Club inside the Spa Marketing Made Easy community
- New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review.
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
The 2020 Aesthetic Marketing Seminar is going VIRTUAL!
Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.
[ Click Here To Save Your FREE Spot Today ]
