EP 099: Survive on Services, Retire on Retail

marketing Oct 28, 2019

At this point you might think I’m a broken record about retail, but I don’t care, because if you read the title of this episode and are even the slightest bit intrigued about the prospect of retiring on retail, well, my dear, the opportunity is yours for the taking. 

With the way our industry is moving (research from Statista shows that the aesthetics industry is expected to grow 14 percent faster than other industries between 2016-2026), and the way consumers are shopping (hello, online, on-demand, and one-click), the truth of the matter is that if you want to be seen as the go-to expert in your area and compete with the Amazons of the world, you’ve got to compete on their level. 

 And if you’re thinking, “How in the world do I compete with Amazon?!” 

You’re in luck because that’s precisely what I’m going to be covering in this episode of Spa Marketing Made Easy. 

In this episode, I’m sharing the seven revenue streams you can capitalize on within your spa, and yes, you bet that retail is woven into a few of those, and I’m giving you my step-by-step breakdown on how to build out one of those revenue streams so you can get it up and running in as little as a day. 

{Did you know that the average millionaire has seven streams of revenue? Something to think about.}

Even if you’re already a retail rockstar within your treatment room, I bet you anything you’ll have a few lightbulb moments while listening to this episode. 

In this episode you’ll learn:

  • How events like the Beauty Business Summit can be instrumental in your growth and development as an aesthetic professional 
  • Why retail is a critical component of your business model and how you’re leaving money on the table by not capitalizing on it 
  • 7 ideas for expanding your revenue streams and increasing your cash flow and market share
  • My 4 steps to e-commerce success to take your retail sales strategy to the next level 

References Mentioned in Episode #099: Survive on Services, Retire on Retail 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.