Spa Marketing Made Easy Podcast

EP 265: Becoming a Spa Industry Educator education mindset Jan 31, 2022

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got...

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EP 264: Expanding into Virtual Education with Kathy Taranto business inspiration Jan 24, 2022

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in...

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EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

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EP 262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk education marketing Jan 10, 2022

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

 

From top copy tips to...

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EP 261: How to Do a Promotional Debrief marketing mindset Jan 03, 2022

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

 

But I’ll let you in on a little secret…

 

One of the most profitable moves...

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EP 260: Holding Yourself Accountable - Part 4 - Annual Planning Series business mindset Dec 27, 2021

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

 

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in...

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EP 259: Planning for Support - Part 3 - Annual Planning Series business mindset Dec 20, 2021

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well... 

 

“It takes a village.” 

 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...

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EP 258: Planning Your Quarterly Focuses - Part 2 - Planning Series business mindset Dec 13, 2021

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

 

And once you’re clear on your commitments, bandwidth, and the values you want...

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EP 257: Understanding Your Goals and Commitments - Part 1 - Planning Series business mindset Dec 06, 2021

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

 

“How am I going to do this?” 

 

Whether you’ve got a big audacious goal you want to achieve in...

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EP 256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras inspiration mindset Nov 29, 2021

It’s the most wonderful time of the year …

 

No, not just the holiday season -- goal setting season

 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams...

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EP 255: How to Use Facebook Groups to Get New Clients marketing Nov 22, 2021

Let’s face it - Facebook doesn’t work like it once did. 

 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

 

The good news is...

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EP 254: Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray inspiration mindset Nov 15, 2021

How do you define being and feeling rich? 

 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains - richness isn’t a number in...

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