Spa Marketing Made Easy Podcast

EP 141: Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company leadership Jun 29, 2020

 

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? 

 

That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren...

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EP 140: The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare leadership Jun 22, 2020

 

If you’ve ever wondered what goes into crafting a product line between the scientific research, intention, heart, pure passion and drive, you’re going to love this episode with Victoria Tabak, the CEO of Nature Pure Clinical Skincare. 

 

I first met Victoria at the...

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EP 139: (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker business marketing Jun 15, 2020

 

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

 

One of the...

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EP 138: Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked mindset Jun 01, 2020

 

Can you truly have a successful business or thriving career at the expense of your health?

 

I know, it’s a loaded question. But realistically, the answer is a simple, “no.”

 

Let’s break it down like this: if a successful business is the bridge to...

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EP 137: Navigating the Economic Impacts of COVID-19 with Growth Factor Students, Sykes & Lanno leadership May 25, 2020

If you’ve been a Spa Marketing Made Easy listener since at least early 2020, you’re already familiar with my guests on this episode. 

 

But in case you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students, Sara and Melissa, the...

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EP 136: The Importance of Having Proper Liability Coverage for Your Aesthetic Practice with ASCP leadership May 18, 2020

Does the topic of liability leave you running for the hills?

 

Sure, the topic of this episode isn’t as sexy as sales goals or social media tactics, after all, any story surrounding liability is usually one that makes your shoulders tense up and compels you to cover your ears. 

...

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EP 135: How to Sell More Devices Without Being Salesy with Ghada, Founder and CEO of My Skin Buddy marketing May 11, 2020

 

Help your clients optimize and maintain results between treatments? Check. 

 

Build stronger bonds of client loyalty? Check. 

 

Increase your retail revenue? Check! 

 

Sounds like selling at-home devices is a win-win (win), right? That’s because it is!

...
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EP 134: Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews marketing May 04, 2020

 

It’s no secret that I love paid advertising, particularly on Facebook and Instagram. 

 

I’ve said it many times here on Spa Marketing Made Easy, and I’m confident I’ll say it many more, but in this week’s episode, my guest and I are digging into a...

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EP 133: Leveraging The Power of Going Niche with Tara Walsh of The Lashpreneur marketing mindset Apr 27, 2020

“The riches are in the niches.” 

 

You may have heard the saying before, but you might also be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!” 

 

I know it might seem...

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EP 132: How to Build a Local Following and Get Found on Instagram with Danielle Pastula marketing Apr 20, 2020

You know you need to be on social media, especially Instagram. 

 

You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not...

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EP 131: How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller leadership mindset Apr 13, 2020

 

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

 

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

 

In quite...

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EP 130: Crafting Promotions for Maximum Profitability with Sara and Melissa of Sykes & Lanno Skinbar marketing Apr 06, 2020

 

Are you pulling together your spa’s promotions without much rhyme or reason other than the fact that you think it’ll bring new clients through the door? 

 

How about drawing up a deal only to realize (once people are taking you up on it) that your promotion...

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