Spa Marketing Made Easy Podcast

It’s only been a couple of years since I began to dip my toe into the world of “woo-woo.”

See, I’m a spreadsheet type of girl, I like my neatly aligned cells with clear-cut numbers and results that can be tied to tried-and-true data.

While I still love (and...

Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well.

Cue the mom guilt.

With a 17-month-old, I’m right there in the...

Nothing irks me more than someone who views careers in the beauty industry as pure vanity, because as any aesthetician knows, beauty is so much more than skin deep.

In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core...

Remember when Snapchat first appeared on the social media scene and you thought, “Oh great, another social platform I have to keep up with?”

Well, if you’ve been around me long enough, you know I’m a huge proponent of mastering one to two social media channels...

Not everyone can rock a name like Salt Freedom, but that’s precisely her point.

Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).

If you’re...

If you’ve been connected to AddoAesthetics for a while or been a listener of Spa Marketing Made Easy for even just a couple of episodes, you know I’m passionate about spa retail sales.

I consider it my zone of genius, which is why much of my work has centered around...

Have you ever heard of the Pareto principle?

You might know it as it’s more common name, the 80/20 rule, which states that, for many events and scenarios, 80 percent of the effects come from 20 percent of the causes.

When it comes to the earning potential that solo...

To have a presence on Instagram is non-negotiable for an aesthetician.

It’s a powerhouse platform for connecting directly with consumers and potential clients who will invest in beauty services, and it’s also structured in a way that allows you to build an impressive...

Pens, notepads, totes bags.

Chances are you have one of these items in your home with a business’ logo on it.

For me, it’s all about pens since I’m always jotting down ideas or journaling or making notes as I interview guests here on the podcast.

Most...

When someone asks you what you do, do you answer with “aesthetician” or “business owner”?

Maybe you have a bit of a combination answer explaining that you own your own business as a solo aesthetician.

While there’s no “right” answer to that...

Something I commonly see among aestheticians who have recently branched out to go solo or start their own spa is that they feel pulled in a million directions when it comes to their marketing.

Despite having tools, resources, and community, there’s still a piece that feels like...

Work, partner, kids, maintaining everyday life, I could go on, but I think you get the point: we juggle a lot in the day-to-day.

And as an aesthetician, that juggling act only grows more chaotic if you add in back-to-back clients and/or running your own business, which makes it all too...