Spa Marketing Made Easy Podcast

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in...

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

From top copy tips to...

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

But I’ll let you in on a little secret…

One of the most profitable moves...

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in...

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well... 

“It takes a village.” 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

And once you’re clear on your commitments, bandwidth, and the values you want...

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

“How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve in...

It’s the most wonderful time of the year …

No, not just the holiday season -- goal setting season. 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams...

Let’s face it - Facebook doesn’t work like it once did. 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

The good news is...

How do you define being and feeling rich? 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains - richness isn’t a number in...

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your...