Catch the Latest Episode of Spa Marketing Made Easy

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you…

Do you have ecommerce on your plan? 

If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024. 

Tune in to this episode as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.

In this episode, I cover: 

• Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it
• The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream 
• The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine 
• The major marketing keys you need to unlock consistent sales 

References Mentioned in Episode #348: Making Ecommerce Your Spa’s Profit Machine

• Learn more about Mangomint and their Shopify integrations 
• Learn more and sign up for Shopify 
• Check out Klaviyo – a specialized ecommerce email service provider 
• Check out Pirate Ship as a cost- and time-efficient product shipping solution

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly – How to Pay Your Team.” (Link to this video in the full show notes.)

Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode. 

In this episode, we discuss: 

• The variety of reasons why salary-based pay isn’t the way to go for spa owners 
• The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs 
• The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees 
• The benchmark for your providers that allows you to know whether you’re profitably paying your team

References Mentioned in Episode #347: ​​Profitably Paying Your Team

• Watch my original training, “Commission vs. Hourly – How to Pay Your Team” inside the Spa Marketing Made Easy Facebook group
• Learn more about the Profit First method and becoming a profitable shareholder of your business by listening to our episode with “Profit First” author, Mike Michalowicz (Ep. 225)
• Learn more about the Growth Factor Framework program for Spa CEOs here 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal client. 

Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. 

Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field. 

Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice. 

In this episode, we discuss: 

• An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible 
• Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice 
• The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI 
• What level of support you should expect as a spa owner from your device partners from training to marketing 

References Mentioned in Episode 346: Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics

•  To learn more about Rohrer Aesthetics’ line of devices and how they work with their clients, visit their website at www.rohreraesthetics.com and follow them on Instagram at @rohreraesthetics. 
• Get in touch with Ryan at [email protected] and on Instagram at @arcaaesthetics
   
• Attend Rohrer Aesthetics’ Blue Ocean Strategies: The Aesthetics Tour in NYC on Sept. 29-30 and use promo code “ADDO” to get your registration fee waived! 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Did you join us for our Spa Business Boost – Maui Fundraiser event last week? 

In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

( Spoiler alert: we made an incredible contribution and I can’t thank everyone who participated enough!)

Plus, in this episode I share a personal update on Maui and special thanks to our incredible event partners, as well as how you can still get in on the Spa Business Boost action.

In this episode, we discuss: 

• How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales 
• A special thank you and shout out to our sponsors and raffle partners
• What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild 
• How you can continue to support the Maui community while growing your spa business 

References Mentioned in Episode #345: A Recap of the Spa Business Boost Maui Fundraiser Event 

• Purchase the training replays from the Spa Business Boost event with all the ticket sales continuing to go to Maui community 
• Give directly to the Maui Strong Fund
• Learn more about our event partners at Mangomint, Environ, and High Level Marketing 
• Listen to Episode #342 with Daniel Lang, the co-founder and CEO of Mangomint 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. 

As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home. 

In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts through the Maui Strong Fund. 

Spa Business Boost will be a full day of virtual training focused on sales and getting new clients for your spa and include access to some of my most high-value resources plus additional trainings and a chance to win prizes from our event partners. 

Tune in to hear all the details of the event and how we can show up for Lahaina and the people of Maui. 

In this episode, we discuss:

• All the details for our upcoming Maui fundraising event – Spa Business Boost, happening on August 28
• What you’ll learn during this exclusive virtual event and how you can enter to win thousands in raffle prizes from our event partners 
• What you’ll gain access to when you purchase a ticket for Spa Business Boost 

Click here to get your ticket for the Spa Business Boost Maui Fundraiser Event on August 28

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy. 

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out. 

In this episode, we discuss: 

• What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
• Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele 
• The roles social media and your website play in your overall branding and the experience you create for your audience 
• The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate 

References Mentioned in Episode #344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

•  Download the Google Business Profile Checklist
•  Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan here: https://grow.highlevelmarketing.com/ryan-files-addo-campaign 
•  Listen to Ryan’s other episodes on the podcast including Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing and Episode 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing
•  Connect with Ryan on LinkedIn
•  Follow High Level Marketing on Facebook
•  Listen to Episode #279 – Using Hook Points to Drive Social Engagement and Results with Brendan Kane

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

If you’ve been listening to my podcast over the past year, you’ve probably heard me talk about the Freedom In Action Grant. 

We launched this grant in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.

We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024. 

The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.

On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business. 

Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.

In this episode, we discuss: 

• Being a single mom and how this grant came at the perfect time for her business
• Juvy’s application process creating her winning video submission
• The authenticity people connected with regarding Juvy’s video
• Three main areas Juvy spent the grant money on
• Advice for future grant applicants

References Mentioned in Episode #343: Checking In with Freedom In Action Grant Winner Juvy Cabanilla

• Visit Juvy’s website here
• Connect with Juvy’s and her business on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Collaboration over competition is a mantra you’ll hear me use often. 

The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.

Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.

On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.

He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.

In this episode, we discuss: 

• Three new feature updates Mangomint has launched
• Details about Mangomint acquiring The Salon Business
• The exciting opportunities two-way texting communication brings for clients
• How our two companies serve the spa industry as valuable resources 
• Mangomint’s goal for marketing automation 
• The benefits of segmented marketing

References Mentioned in Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang

• Listen to Daniel’s first SMME episode, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang 
• Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience 
• Click here to watch a video demo of Mangomint or book a 1:1 demo call here
• Referral Link: https://www.mangomint.com/referral/addoaesthetics/

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

A wise friend once said to me “spa owners are in the confidence business.”

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients.

With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:

1. A clientele base that knows, likes, and trusts you is already in place
2. You are educating about home skincare regimens after every treatment 
3. Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa

My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.

Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years.  Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A. 

After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.  

The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.

In this episode, we discuss: 

• Some of the biggest challenges business owners face launching an ecom brand
• One differentiation that sets ecom businesses apart
• The blueprint Gamal developed after solving his own negative cash flow management
• Three main costs associated with starting an e-commerce brand 
• The reason an e-commerce business would be a natural fit for spas
• The 3 most important steps you need to take to begin

References Mentioned in Episode #341: Learn All About Starting an Ecom Business from Gamal Codner

• Check out Gamal’s programs, Scaling Blueprint and Exit Blueprint, on his website
• Connect with Gamal on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.

Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.

It’s not a very glamorous Spa CEO task. 

But, it’s a necessary one that you can’t avoid forever.

My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.

Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.

He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa. 

In this episode, we discuss: 

• Ways to mitigate risk in your spa business
• Adding an insurance agent to your circle of business advisors
• The different types of carrier options
• An overview of various policies and coverage benefits
• Providing a safe spa environment for clients 

References Mentioned in Episode #340: A Complete Spa Insurance Overview with Andy Zarkovich

• Download Andy’s Spa Insurance Overview document 
• Visit Andy’s insurance website and learn more about his services

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

Navigating the ebbs and flow of business and life and trusting that the universe has your back is something my guest on today’s episode of the Spa Marketing Made Easy podcast is familiar with. 

Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio. 

She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.

Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.

In this episode, we discuss: 

• Seizing the opportunities that are presented to us
• Accepting who you are meant to be
• Letting go of the ego in leadership
• The Hot Seats moment that changed everything for Elayne
• What Growth Factor Framework provides for Spa CEOs
• Understanding your happiness is the greatest success story

References Mentioned in Episode #339: Uncovering Your True Happiness with Elayne Mendoza

• Learn more about Elayne and Moonlyte Studio on her website 
• Connect with Elayne and Moonlyte Studio on Instagram and Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.

On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish. 

Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.

As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.  

Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!

In this episode, we discuss: 

• How alignment in company core values plays an important role in strategic partnerships
• Devices and solutions Emage Medical® offers
• An understanding of what types of spas or practices are a good fit for Emage Medical® 
• The pros and cons of charging or not charging for imaging
• An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems

References Mentioned in Episode #338: Getting to Know Emage Medical® with CEO Cari Ray

• Check out the Emage Medical® website
• Follow Emage Medical® on Facebook
• Use discount code ADDO15 to purchase the Image Pro® Sunlite or the Image Pro® Versa

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript