Spa Marketing Made Easy Podcast

EP 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing business e-commerce education Oct 17, 2022

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. ...

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EP 300: How to Ensure Your Team Knows Your Top Priorities inspiration mindset Oct 10, 2022

“No one will ever care about my business as much as I do.” 

 

“Doesn’t my team know that when they help us grow, we ALL win?”

 

“I feel like I try to create a great work environment, but the people on my team don’t seem motivated.”

...

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EP 299: How To Be Loving with Danielle LaPorte inspiration mindset Oct 03, 2022

While there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s that as an entrepreneur, personal development is the most important element of becoming a strong leader for your...

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EP 298: Finding Your Spa CEO Strengths with Mechelle Barras inspiration mindset Sep 26, 2022

Strong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power. 

 

That’s why truly assessing your strengths are going to help you become the best version of yourself and leader for your...

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EP 297: Prepping Your Successful Black Friday Promotions business marketing Sep 19, 2022

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

 

And you know what else that means, right?

 

It means that the biggest spa sales weekend is right around the corner! 

 

That’s...

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EP 296: Understanding What You Can Afford in Your Spa business marketing Sep 12, 2022

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

 

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that...

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EP 295: Understanding your Human Design as an Entrepreneur with Victoria Fenton education mindset Sep 05, 2022

 

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you...

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EP 294: The Power in the Pause business mindset Aug 29, 2022

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? 

 

How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

 ...

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EP 293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe business inspiration marketing Aug 22, 2022

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and...

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EP 292: 5 Things Million Dollar Spa Owners Do business mindset Aug 15, 2022

Do you want your spa to reach the coveted seven-figure benchmark? 

 

That might sound like a trick question, but honestly, it’s a valid one. 

 

More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal...

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EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica business education Aug 08, 2022

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...

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EP 290: The Biggest Mistake Spa Owners Make When Hosting Events business marketing Aug 01, 2022

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

 

Sure, there’s plenty of marketing you can do to take your best shot at making...

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