Spa Marketing Made Easy Podcast

EP 151: #Spasocialbeat - Best Video Editing Apps #spasocialbeat Aug 21, 2020

 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

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EP 150: 3 Ways to Reward Loyal Clients business marketing Aug 17, 2020

 

Loyalty isn’t something to be taken lightly. 

 

After all, that’s what we always aim for with every new client who walks through our doors - that they will always choose to book with us and make us their go-to aesthetic expert for years to come. 

 

While...

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EP 149: #Spasocialbeat - Why You Need a Hashtag Strategy and Where to Use It #spasocialbeat Aug 14, 2020

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In...

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EP 148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee leadership Aug 10, 2020

 

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. 

 

And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills...

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EP 147: #Spasocialbeat - Leveraging All of Instagram’s Subchannels #spasocialbeat Aug 07, 2020

Welcome to our weekly Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this...

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EP 146: A Step-by-Step Process to Hiring Your Dream Team business leadership Aug 03, 2020

 

Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well. 

 

( Yes, even if you never hire...

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EP 145: Pivoting Through the Pandemic with Sara and Melissa of Sykes & Lanno Skinbar leadership Jul 27, 2020

We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. 

 

Since the start of 2020, Sara, Melissa, and I have sat down to record an...

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EP 144: Using Facebook Ads to Generate Leads on Autopilot with Jackie Ellis marketing Jul 20, 2020

There are two critical pieces to any service-based business: gaining clients and retaining clients. 

 

As an aesthetic expert, retention is really where your focus should be as this is:

 

1) where you have the greatest chance of success because once someone is on your table, you...

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EP 143: Using the Power of Video to Sell More Products and Services with Brandon Lucero marketing Jul 13, 2020

 

If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides. 

 

And if you’re brand new to building a business, the best time to learn about harnessing the power of video is NOW. 

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EP 142: Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee mindset Jul 06, 2020

 

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” 

 

Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a...

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EP 141: Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company leadership Jun 29, 2020

 

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? 

 

That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren...

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EP 140: The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare leadership Jun 22, 2020

 

If you’ve ever wondered what goes into crafting a product line between the scientific research, intention, heart, pure passion and drive, you’re going to love this episode with Victoria Tabak, the CEO of Nature Pure Clinical Skincare. 

 

I first met Victoria at the...

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