EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa
Oct 21, 2019
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Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.
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EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa
Raise your hand if you don’t want to sound “salesy” or “pushy.”
Raise your hand if you don’t want to make your clients feel like all you want is their money.
Of course, I can’t see your hands, but I know that there are a lot of them raised.
The idea of “selling” or “retail sales” has some heavy emotional ties, but I want to give you a reframe today…
Sales shouldn’t be based on emotion (for you), but education.
When you educate your clients and allow them to see how your products can help them reach their goals (something that may be emotional for them), that is sales done well.
This is the lesson Amanda, owner of The Beach House Skincare and Spa in Illinois, learned, and her business has completely transformed because of it.
After participating in one of my retail challenges inside Spa Retail Rockstar, Amanda got the real picture of where she was at with her retail sales, and realized she needed a major change…
To understanding her numbers, setting her sales strategies, and most of all, her mindset.
After making those changes, she’s seen a tremendous shift in her retail sales and is now experiencing a whole new level of business success.
If you find yourself fearful of feeling like a sleazy salesman, this is an episode you can’t afford to miss.
In this episode, we discuss:
- Amanda’s journey in aesthetics and how she has used her cosmetology background to carve out her niche
- The switch that flipped when Amanda decided she needed to stop making excuses and start taking retail sales seriously for her business
- How she took what she thought was a disadvantage to her sales strategies and turned it into one of her biggest assets
- Amanda’s top tip for embracing retail sales and shaking off the fear of “sales sleaziness,” plus where to start with making the mindset shifts around becoming the expert for your clients
References Mentioned in Episode #098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa
- Learn more about Amanda’s spa, The Beach House Skincare and Spa via her website and Instagram
- Connect with Amanda on Instagram and Facebook
- Join a community of like-minded aestheticians building thriving careers, and join the free Spa Marketing Made Easy Podcast community.
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The 2020 Aesthetic Marketing Seminar is going VIRTUAL!
Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.
[ Click Here To Save Your FREE Spot Today ]
