Thinking About Medical Aesthetics? Read this first.

How do I get into medical aesthetics?

Are you one of the many aestheticians who has asked themselves that question before?

If so, I get it.  I worked in a dermatology office for years and then moved into the MedSpa world before starting my consulting company.   I’m obsessed with LHR (and all lasers, really) and love the ability to help patients reach their skincare goals. 

I also love that there is always something new to learn - some new technology that let’s my true inner aesto nerd come out.  And if we are telling the truth here - I suck at waxing and don’t enjoy performing facial massage - at all.  Working with machines (as opposed to my hands) is way more up my alley. 

Working in a medical environment was a good fit for me.

Now, I want to ask you a question.  WHY do YOU want to work in a medical environment? 

Really think about it.  Is it because you enjoy lasers and other results oriented treatments, or is it because you believe you will make more money? 

Quick side note here: Money is not a bad thing and there is nothing wrong with having a desire to make a certain livelihood.  What my intention is for this post is to show you that money should not be a primary driver in the branch of aesthetics that suits you best.  You can make a very comfortable wage by waxing, doing facials, or even lashes all day.   

After a little time soul searching, if you come to the conclusion that the only reason you’re pursuing medical aesthetics is because you believe that you’ll make more money, I want want to plead with you right now - please don’t go down that path. 

If instead you do love the science, technology, and culture of the medical aesthetics world I encourage you to dive in 100% because doing what you love is so rewarding.  There is a lot of hard work involved (as with anything worth doing) but when you’re doing what you’re suppose to be doing it rarely feels like work.

Every single one of us has something unique and special to offer to our clients and to the world. 

Your job is to be introspective enough to learn what that is and let it shine. 

So let’s chat about the money.

When I was working in Boston, I knew an aesthetician who was not performing medical treatments and was hovering around the $100k per year mark. 

When I was working at a med spa, I knew aestheticians who were bringing in $30K per year. 

Working in a medical environment does not guarantee a high income just like working in a day spa does not guarantee a low income.  It’s your performance in those roles that determines your income.  

When you are committed to being the best version of yourself and you know yourself well enough to be clear on where you shine and what environment you belong in the money will come. 

I’m not trying to be all woo woo here, but when I say the money will come, it will come because when you have so much joy and passion for what you’re doing it becomes part of who you are. 

Going to networking events becomes social, volunteering your services or expertise at a charity function becomes fulfilling, and before you know it you’re marketing like crazy without even knowing it. 

We all have the ability to create our own success - however we define it - but if you don’t know what that success looks like to you, what it is that you truly want you’ll become stuck in a cycle of making reactive choices rather than proactive choices. 

As aestheticians we can choose to work in a medspa, a day spa, or a resort spa.  We can be a makeup artist or a product rep.  We can be a solo aesthetician or a spa owner.  There is not one that is any better or worse than the other. 

It is up to us to understand what our unique offering is and where we feel called to share that offering.

For almost 10 years my calling was in the world of medical aesthetics and now I feel called to do my part to elevate the spa industry as a whole.  I want to help aestheticians and aesthetic experts find their path and create their own success. 

A rising tide floats all boats…. 

So what does your success look like?  Let me know in the comments section below. 

Until next time, keep making the world a more beautiful place, inside and out. 

You've Just Graduated, Now What?

So, you’ve just graduated from aesthetics school and you’re ready to jump right into your career as an aesthetician.  Well before you do that, let me give you a little piece of advice:

Start building your network right now.

Regardless of which of the many paths you may choose to explore in this wonderful industry the one thing that is universal is that we need a strong network to truly thrive in our careers.

In today’s technology-driven age, it is important for any professional to understand the value in face-to-face networking.  No longer is it simply about who you know; it’s about how you can use your network to better serve your clients and grow your business.  

In the spa industry, this concept can be beneficial in many ways. Being a successful networker is not something that happens by simply opening a LinkedIn account or keeping your Facebook company’s page updated.  Face-to-face communication in the form of small networking communities will help you achieve the success your company is striving for. 

A valuable part of any aesthetician’s community is creating relationships with other industry professionals, from hair stylists, to nail technicians, to plastic surgeons, to cosmetic nurses.  Finding opportunities to meet with such professionals in small, personalized settings will allow you to thrive as a networker.

Taking your networking to the next step by joining intimate events in the industry will help expand your business in many ways.  Not yet convinced?  Here is how networking events will enhance your business in the health and beauty industry:

Creating Referral Relationships

One great way to grow your business is through referral relationships, which can be achieved through networking with other professionals who are not necessarily aestheticians, but involved in other aspects of the industry. 

For example, at a small networking event, you might meet a salon owner who wants to partner hair styling with aesthetician work.  By creating a relationship, each of you brings your own customers to the partnership, expanding the preexisting client base that you already have.  Your client list grows, and you are able to offer a service to your customers that you hadn’t been able to previously, which makes you more valuable to those you serve.

Being More Informed Regarding Industry Trends

You might feel like you have a solid understanding of industry trends for aestheticians; however, meeting new people from other areas of the spa industry will make you realize that staying up-to-date doesn’t just apply to your own, individual field.  Networking with other professionals will help open your eyes and broaden your perspective. 

You might learn valuable tips from other aestheticians, or you may glean knowledge of industry trends from nail technicians and spa directors that can be applied to your own practice.  In staying connected, you will be able to serve your clients in a more meaningful way.

Expanding Who Sees Your Business

The more people who know about what you do, the wider network you will create.  Attending events will allow you to put not only your name on the map, but your company’s as well.  Making lasting impressions on individuals through intimate networking events will help others remember who you are, what you do, and how you can be of service to those that they work with.  By putting your business, and yourself out there, you are attaching a face to the name, which people will remember.

Opening Yourself Up to Future Opportunities

You never know what opportunity might arise from a networking event.  You never know which individuals you might encounter.  You never know how these individuals might provide unique opportunities for your business.  Putting yourself and your company out on a limb might seem nerve-wracking at first, but the possibilities for new opportunities are endless. 

By taking the next step in your networking practice, you are opening the doors to the future of your business.

Artist Henry Hartman’s comment, “success is when preparation and opportunity meet” is an indicator of what it takes to achieve prosperity in any facet of life.  When it comes to business, networking successfully means being prepared to seize opportunities. 

You are entering a wonderful industry that is filled with opportunity.  Make sure you’re doing what it takes to meet those opportunities and create your own success and the best place to start is right at the beginning.