Spa Marketing Made Easy Podcast

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence.

But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the pay you...

Even though I conduct trainings for hundreds of people at a time via webinars and speak on stages (sometimes in front of camera crews, sometimes in front of live audiences), there’s something about me that may surprise you…

I’m not a natural public speaker.

The...

As the world of health begins to focus more on how our mentality fits into our overall sense of wellbeing, you might have increasingly heard the term “Mind-Body Connection” used around various topics of wellness.

For some (maybe this rings true for you?) the phrase...

No business owner with the desire to thrive is immune to the hustle mentality.

And while strong work ethic is a good thing, and necessary for being a successful business owner, there comes the point where if you want to grow, you’ve got to learn to let go.

I know, it sounds...

Energy healing, Reiki, incense and essential oils…if you’re anything like me, these ideas and concepts have always been a bit, well, “woo woo.”

But as I’ve opened my mind to holistic practices and how they can correlate with business, I’ve seen the...

Does the idea of going live in front of the camera leave you feeling frozen?

Yes, you know that doing things like Facebook and Instagram Live can be great for your marketing efforts, but you feel awkward being on camera, you don’t know what to talk about, and then the fact that...

You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, you’re going to learn the truth behind that saying today.

In this episode of Spa Marketing Made Easy, I’m chatting with Regina Felix aka Regina Brows of Build Your...

Do you consider yourself an entrepreneur?

Traditionally speaking, an entrepreneur is someone who owns their own business, which if you own a spa or operate as a solo aesthetician, would mean that you’re an entrepreneur!

But even if you work as an employee for a spa, and...

When I first traveled to Japan in 2016, I immediately fell in love.

Not just with the place, but with the people.

They’re kind, inviting, present and take immense pride in their work, and as I explored some of their most prominent cities, I noticed that my experience with...

As aestheticians, I wholeheartedly believe we provide more than just beautiful skin. We’re also healers and confidence creators, so when I heard from one of my guests on today’s episode that 50-60 percent of aesthetic schools have closed since 2009, I was honestly shocked.

I...

As service providers, especially aesthetic experts who are inclined to give so much of ourselves to see our clients happy, it is all too easy to neglect our own self-care.

However, as my guest on today’s episode, Kimberly Spreen-Glick, explains, if we don’t fill up our cup...

Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship.

Whether it was forming a referral partnership or developing a gift card marketing strategy, when you serve the same clientele...