Spa Marketing Made Easy Podcast

EP 237: Mastering Your CEO Mindset and Goals with Tanya Dalton mindset Jul 05, 2021

You’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, well, doesn’t even feel like work. 

 

But the *how* piece of that equation can make some days feel like you’re...

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EP 236: Using Personal Strengths in Professional Negotiations with Susie Tomenchok business marketing Jun 28, 2021

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of...

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EP 235: How a CFO Helps You Meet Your Big Vision Goals with Kristi Thiel business education Jun 21, 2021

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. 

 

And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking...

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EP 234: Excelling with Ecommerce in the Beauty Space with Matt Edmundson e-commerce Jun 14, 2021

Ecommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new. 

 

Now, that begs the question: have you already missed the boat on starting your own ecommerce store? 

 

...

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EP 233: Trademarking 101 with Keren de Zwart business education May 24, 2021

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a...

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EP 232: #SpaSocialBeat - Why Engagement Is So Critical in Today’s Social Landscape #spasocialbeat May 21, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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EP 230: #SpaSocialBeat - Let’s Talk Frequency - How Often Should We Be Posting? #spasocialbeat May 14, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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EP 229: Defining and Living Your Core Values with Terrance Bonner leadership mindset May 10, 2021

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

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EP 228: #SpaSocialBeat - Demonstrating Excellent Customer Support through Social #spasocialbeat May 07, 2021

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s #SpaSocialBeat,...

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EP 227: 3 Ways to Surprise and Delight Your Clients This Mother’s Day marketing May 03, 2021

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! 

 

With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales...

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EP 226: #Spasocialbeat - Wave & Zubtitle #spasocialbeat Apr 30, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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