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Catch the Latest Episode of Spa Marketing Made Easy

As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.

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EP 372: Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing

Navigating Google’s updates can feel like trying to hit a moving target, but we’ve got you covered in today’s episode of Spa Marketing Made Easy.

 

Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the podcast. He’s here to update us on the latest Google Business Profile changes for 2024, from social media integration to strategic category choices and beyond.

 

Tune in to learn how these vital updates can transform your business and keep you ahead of the digital curve.

 

Don’t miss out on optimizing your Google Business Profile. Listen now and start making the most of Google’s latest features for your spa!


In this episode, we discuss:

  • The switch from Google My Business and what it means for your spa’s online spot.
  • How Google’s now spotlighting your social feeds and why it’s your new best friend for drawing clients in.
  • Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.
  • Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.


References Mentioned in Episode #372: HLM Episode 1

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 371: The Legalities of Aesthetics – A Deep Dive with Mandie Gossert

If there’s one spa and aesthetics that is crucial to understand, it’s the impact of the legal framework within which we operate.


Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry.

In today’s episode of Spa Marketing Made Easy, we’re diving deep into the legalities surrounding the aesthetics industry. I’m joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.

Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.

In this episode, we discuss: 

  • Mandie’s Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.
  • The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.
  • The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.

To read the full show notes for this episode and join the conversation in our Spa Marketing Made Easy Community, visit: https://www.addoaesthetics.com/blog/371

References Mentioned in Episode #371: The Legalities of Aesthetics – A Deep Dive with Mandie Gossert

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor – Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. 

And I will say, after all of these years working primarily with spa owners, it’s incredible to witness the level of commitment these spa managers have to the spas they work at and the Spa CEO they work for. 

As part of that course, we host one in-person event in Salt Lake City, Utah for the students to meet in-person and get more hands-on lessons from our teachers. 

In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen!

In this episode, I discuss: 

  • Addo Wellness Institute’s first Spa Manager Certification in-person event
  • The positive morale and attitudes of the course’s students
  • Key differences that separate the CEO from the Spa Manager role
  • Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

References Mentioned in Episode #370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

To truly practice what I preach, leadership development is constantly in my routine.

The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.

Making time for my own leadership skill development is vital.

Today’s episode of the Spa Marketing Made Easy is all about my latest venture as I attended Echelon’s Front The Muster.

Joining me to talk about the leadership conference is my husband, Kyle Woerner, who attended the conference with me. 

The Muster is an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

In this episode, we discuss: 

  • Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference
  • Learning leadership in a practical, tangible way
  • Current trends for what motivates employees
  • Importance of showing compassionate leadership
  • How leaders can empower employees and encourage them to be better humans in the world

References Mentioned in Episode #369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 368: WATCH: What Does PDO Max AfterGlo™ Do For The Skin?

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.

Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.

In this episode, we discuss: 

  • A full explanation of PDO AfterGlo™ 
  • The science + benefits it brings for the skin
  • Befores + After examples
  • Origin story for PDO Max

References Mentioned in Episode #368: WATCH: What Does PDO Max AfterGlo™ Do For The Skin?

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 367: The Spa CEO Journey: What’s The Next Right Step For You?

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. 

I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. 

If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager. 

However…

Before you can jump in and hire a role that is essentially an extension of you – the Spa CEO – you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business. 

In this episode, I discuss: 

  • My personal experiences with leadership
  • The recognition that leadership is a learned skill that’s constantly evolving
  • A full detailed list of spa manager responsibilities
  • Not settling back into old patterns if you’ve lost sight of your goals – there is always room to push reset and begin again
  • An exercise of taking an honest assessment of your business and options for the  right next step forward

References Mentioned in Episode #367: The Spa CEO Journey: What’s The Next Right Step For You? 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 366: 3 Ecom Strategies You Need in 2024 from Gamal Codner

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

Put on your headphones if you’re ready to learn about this source of revenue stream for your spa in 2024. 

Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.

Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy. 

With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.

In this episode, we discuss: 

  • 3 key strategies to implement in your ecom business plan
  • The big shift seen in ecommerce in a post-Covid world
  • A relative timetable a CEO needs to expect for launching an ecom store
  • Two questions Gamal asks his CEOs to answer to master their messaging to strangers online
  • How we can be as convenient as possible for our existing customers

References Mentioned in Episode #366: 3 Ecom Strategies You Need in 2024 from Gamal Codner

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 365: WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device. 

If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client.  

In this episode, we discuss:

  • A full walkthrough of the Image Pro® SUNLITE device
  • Client engagement and how the data provided from this device enhances the experience
  • The revenue payoff from investment in this device and how in depth the skin analysis is for each client
  • How the device shows improvements and areas of opportunity that give a full skin care plan for clients

References Mentioned in Episode #365: WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 364: Money Mindset + Management with Daniela + Nicole

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”

My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!

Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024! 

With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach. 

She believes in a holistic approach to finance and money that includes each client’s skillset, mindset, and unique goals into their financial plan. 

She has worked across industries, working with therapists, lawyers, coaches, and spa owners.

In this episode, we discuss: 

  • Identifying the roles cash flow and financial statements play in business
  • Ways to overcome feelings of uncertainty when it comes to finances 
  • Understanding money management is a learned skill set
  • Nicole reveals what the 2024 message is for cash flow management
  • The first step to take if you’re new and don’t know where to begin

References Mentioned in Episode #364: Money Mindset + Management with Daniela + Nicole

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they aren’t just problem solvers, they’re achievers worth celebrating all milestones!

In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. 

Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas. 

She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!

Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.

If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.

In this episode, we discuss: 

  • Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon
  • The annual process her business follows to run a 20% off $100 or more in gift cards promotion
  • The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet – $71.5K for the entire month of December! 
  • The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024

References Mentioned in Episode #363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 362: Building a Winning Paid Ads Strategy with Tara Zirker

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

I’ve been in your shoes. 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.

I want to help you take the guesswork out of ads so I invited the Facebook Ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast. 

Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator. 

Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024. 

In this episode, we discuss: 

  • Two developments to consider when building your paid ads strategy this year
  • One important question to ask yourself about the lifetime value of a client
  • The biggest thing that holds spa owners back
  • Analyzing your budget and making data based decisions for ad placements
  • When and how to consider Tik Tok ads
  • Is video king in ads? 

References Mentioned in Episode #362: Building a Winning Paid Ads Strategy with Tara Zirker

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 361: Setting Intentions: Daniela’s 2024 Words of the Year

One of my favorite practices every January is to set my intention for the year.

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.

For 2024, I decided to switch it up a bit. 

After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first. 

Tune in to this episode to hear what my focus is going to be in 2024! 

In this episode, I discuss: 

  • Intention setting and why it’s important to regularly practice
  • My process for setting my yearly intention
  • The 5 words I am committing to in 2024

References Mentioned in Episode #361: Setting Intentions: Daniela’s 2024 Words of the Year

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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