Spa Marketing Made Easy Podcast

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

Now, there are...

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 

Furthermore, you need to build a...

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” 

Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. 

The...

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

I’m talking about your spa business getting hacked. 

It’s one of those things we just don’t want to imagine or simply...

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

That’s right, I’m talking about metrics aka...

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. 

However, as you might have guessed, being successful in...

Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. 

But as many spa owners discover, being a provider in the treatment room isn’t something many of us aim to do forever. 

In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! 

If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if...

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

In an effort to help you...

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

While some of those things have truth, the good news...

One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. 

I truly believe that this mindset is critical for finding success, especially as more...

You know how the saying goes, “never say never.” 

Well, that may apply 99% of the time, but this is the 1% time where you want to throw that adage out the window because whether you’re working to hit that first 6-figure year in your spa, or you’re climbing the...