Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
You’ve got big dreams, but the idea of hiring a big team…well, it can be a little intimidating.
Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care to count.
But here’s the thing – while you are strong, smart, and totally capable of making your big dreams a reality, the truth is that your big dreams may take more than just you to conquer them.
Whether it be a constraint on your time and energy or a constraint around areas of your business that aren’t your zone of genius, having a team often allows you to make greater strides than you can take on your own.
You may have heard the saying, “if you want to go fast go alone, if you want to go far go together.”
I’d argue that having a team on your side does allow you to move faster once you’ve found your groove with getting the right team on board, which is a process that many of my Growth Factor students and I discuss including my guest on this episode of Spa Marketing Made Easy.
If you’re a long-time listener and active in the SMME community, you’re likely familiar with Gisel, the founder and CEO of Elevate Esthetics.
Gisel has built an incredibly successful business on her own, but as you’ll hear in this episode, her thoughts on remaining solo versus building a team have shifted, and she’s here to share how she’s navigating a new path beyond being a solopreneur.
If you’ve been at a crossroads wondering whether staying solo or expanding with a team is the right move for you, I think you’ll find this episode a helpful guide in weighing out the pros and cons.
In this episode, we discuss:
- Gisel’s journey in building a successful business as a solo aesthetician and how her goals have shifted, especially during quarantine
- The reflection questions she used to help guide her decision making on whether to stay solo or starting hiring a team
- Evaluating the opportunity cost and the various pros and cons of hiring vs. staying solo
- Tips for those thinking about hiring their first employee and ideas for where to find great candidates
References Mentioned in Episode #156: The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell
- Learn more about Gisel and Elevate Esthetics by visiting her website and connecting with her on Facebook and Instagram.
- Listen to Gisel’s previous episode on Spa Marketing Made Easy – Episode #061: Level Up by Niching Down with Gisel of Elevate Esthetics
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Why TikTok has taken off, the big draw of the platform and thoughts on whether it’s worth exploring as an aesthetic industry professional
- The pros vs. cons of hopping on the TikTok train now vs. later
- Our tips for exploring new and emerging social platforms and subchannels minus the pressure to perform
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Beyond understanding that your brand is not your logo or your color palette (it’s so much more and we’ll touch on that in a bit), there a few other key things you need to know about branding:
1 – Having a beautiful brand presence that commands attention isn’t just for big name businesses and corporations.
2 – Having a thoughtful and well-crafted brand is for every size and style business (from solo aesthetic practices to multi-location day spas), especially if you want to ensure longevity and loyalty.
3 – The other critical piece of branding is that it’s not something you focus on “one day,” rather branding is something you should focus on from Day One.
Because here’s the thing about building a brand your dream clients will feel magnetized to – they don’t happen on accident.
It takes intention and ongoing action, and here to discuss this critical piece of business are my Growth Factor program students, Sara and Melissa of Sykes & Lanno Skinbar.
This is our seventh episode together chronicling their growth journey throughout 2020 and since they were fresh off the set of a recent photoshoot to get product and branding photos for the next quarter, we thought talking about all things branding would be the perfect topic to touch on for this month’s discussion about how they’re making the intentional choices today to build an aligned brand for the future.
In this episode, we discuss:
- How branding has been a conscious decision since Day One of starting Sykes & Lanno Skinbar
- How Sara and Melissa define “branding” and what elements play a part in the experience and aesthetic they provide
- Ways they find that their brand informs and communicate the experience they provide and the feedback they’ve received from their client because of it
- Their experience in booking photo shoots to keep their brand visuals fresh and how that plays into their overall marketing plan
References Mentioned in Episode #154: Making Intentional and Magnetic Branding Decisions with Sara and Melissa of Sykes & Lanno
- Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
- Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
[ Subscribe to Spa Marketing Made Easy on iTunes ]
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Our go-to Instagram caption app for nailing your text spacing
- Why having this app helps with making your post more engaging
- How to integrate this caption spacing app into your social media posting process and system
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry.
Well, when you pair the two together like my guest on this episode of Spa Marketing Made Easy did, it results in revenue because –
1 – People like to buy from positive people
2 – Positive people keep their mind open to new ideas
3 – New ideas harnessed can bring forth new streams of revenue
My guest is none other than one of my Spa Retail Rockstars, Kate Jaksik, who is the owner of Glow Beauty Bar in Florence, Massachusetts, where she and her team provide salon, spa, and makeup artistry services.
When news of the Covid-19 closures hit, rather than recoiling in fear, Kate sprung into action to keep her business healthy and her team employed.
Through that action and determination to stay positive in the face of the pandemic, Kate conceptualized an idea that in the last several months has evolved and quickly become an offering both she and her audience are passionate about.
And oh yes, it’s profitable, too.
Tune in to hear the behind-the-scenes on the beauty box craze that Kate created and fueled with her audience through pure positivity and the power of ecommerce and social media selling.
In this episode, we discuss:
- The steps Kate immediately took when first notices of closures hit
- How Kate conceptualized her Beauty Box idea after offering discounts that didn’t provide the additional profit she needed
- The process of creating a new product and continually refining it throughout the shutdown to help maximize sales and profitability as well as a peek into her sales approach
- Kate’s motivation for forging ahead during trying times and how she kept on the path of positivity to not just survive, but thrive
- Where she is taking her Beauty Box idea next and the continued evolution she’ll pursue past the shutdown of her spa and salon
References Mentioned in Episode #152: Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik
- Visit Kate’s website at Glow Beauty Bar
- Connect with Kate on social on Facebook and Instagram
- Find packaging and shipping supplies from ULINE and box inspiration from Box Fox
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Our go-to video editing software and app
- Which apps to use for different types of video marketing
- The top features of our favorite app and why it’ll work for all your video needs
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Loyalty isn’t something to be taken lightly.
After all, that’s what we always aim for with every new client who walks through our doors – that they will always choose to book with us and make us their go-to aesthetic expert for years to come.
While this loyalty obviously comes from providing great service that delivers results, a key piece of business is building relationships, so when someone shows their loyalty, it pays dividends to reward it.
Whether you already have a loyalty system in place and want to extend another element of loyalty rewards to bring in more referrals, or you’re brand new to business and want to get people incentivized to come back repeatedly, there’s never a bad time to layer in loyalty perks into your aesthetic practice!
In this episode, you’ll learn:
- Why rewarding loyal clients is critical for both retention and referrals
- My top 3 ideas for rewarding client loyalty at varying levels
- Why you may want to have multiple loyalty reward strategies and how to determine a loyalty structure that supports your bottom line
References Mentioned in Episode #150: 3 Ways to Reward Loyal Clients
- We just unlocked a new resource in the free Spa Marketing Made Easy portal! Click here to get access.
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- What a hashtag strategy is and how to begin crafting your own custom hashtag strategy
- Where to utilize hashtags and leverage them to get the best reach and exposure in your local area
- Why hashtags are the key to getting your business discovered by more people in your target audience
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set.
And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills requires branching out beyond what is traditionally and currently taught in aesthetics school and learning to properly treat multicultural skin.
Meet JoElle Lee, a skincare expert and celebrity aesthetician (she was Michelle Obama’s aesthetician!), a professional speaker and published author, as well as an educator, trainer and skincare business consultant.
JoElle is a woman who wears many hats, but her mission is highly focused on ensuring that every aesthetic professional knows how to treat multicultural skin safely and effectively.
I don’t know about you, but when I went to aesthetics school, we weren’t taught specific protocols to treat darker skin tones and the conditions that commonly affect people of color.
It’s a piece of our traditional and structured education that needs to evolve, but at the end of the day, it’s up to us as experts and practitioners to seek out and complete the continued education needed so that we can provide the best care for our clients no matter where they fall on the Fitzpatrick scale.
And I’m so excited for you to tune into this episode, because JoElle is the ultimate expert to learn from!
In this episode, you’ll learn:
- JoElle’s background in the aesthetics industry and her claim to fame as First Lady, Michelle Obama’s, aesthetician among other notable people who need to always be camera-ready
- Why learning the skill of how to treat multicultural skin is critical for any aesthetician who wants a sustainable career
- How JoElle discovered and developed her own method to treating multicultural skin
- What drove JoElle into the education space and the formats in which she teaches other aesthetic professionals on fully rounding out their expertise by learning how to care for all skin types
References Mentioned in Episode #148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee
- Connect with JoElle and her educational trainings and resources on her website
- Download JoElle’s Free Guide – 10 Mistakes Estheticians Make When Treating Skin of Color
- Connect with JoElle on social on Instagram, Facebook, and LinkedIn
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing…
- The various subchannels of Instagram and how each one lives inside the greater Instagram community
- What style of content is the best fit for each subchannel and how to leverage them all within your profile
- The subchannel to focus the majority of your Instagram energy on right now to see the greatest traction with your efforts
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well.
( Yes, even if you never hire and you’re an employee, knowing how employers are approaching the hiring process is still a fantastic piece of knowledge to have in your backpocket.)
Often I hear about hiring disappointments like not getting any great candidates to interview or finding someone you thought was promising only to be let down shortly thereafter.
Listen, there will always be rough patches in the process of building your team, sometimes no matter how much prep and precaution you take, you’ll still hire the person you thought was great, and for whatever reason, it doesn’t pan out.
Scenarios like these can wear you down and make you weary about trusting other people inside your business, but I’m here to share with you my tried-and-true process that will allow you to build the dream team that can take you and your business to new heights with minimal rough patches along the way.
From finding the best possible candidates straight out the gate to knowing how to navigate an interview and your new employee’s first quarter on your team.
In this episode, you’ll learn:
- How to craft your hiring ads and where to place them to find candidates quickly
- My 2-step interview process to ensure you only conduct productive in-person interviews
- Why you should consider having a 90-day probation period for new hires and what that looks like
- How properly praise and encourage your team members as well as have the tough conversations with ease
- Setting expectations for professional development and how this benefits your team long-term
References Mentioned in Episode #146: A Step-by-Step Process to Hiring Your Dream Team
- Read Brené Brown’s book – Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.
- Start a job posting on Indeed
- Read The 5 Languages of Appreciation in the Workplace
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
[ Subscribe to Spa Marketing Made Easy on iTunes ]
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit.
Since the start of 2020, Sara, Melissa, and I have sat down to record an episode every month as they chronicle their journey to becoming a 7-figure spa.
Of course, we could’ve never known that 2020 would throw the curveball of coronavirus, but as you’ll hear in this episode, continuing to pivot through the pandemic five months in can not only be possible, but profitable.
Be sure to listen to all of our previous episodes that chronicle their journey thus far, but especially our previous episode, Episode 137, where we discussed getting their ecommerce store set up in record speed, selling unique packages of their products to drum up new interest from their existing highly-loyal clientele, as well as attracting the attention of new clients and customers.
Now, as they reopen their doors for treatments and services, you’ll hear how they’re staying nimble and adaptable while still leveraging everything they’ve built during the shutdown.
In this episode, we discuss:
- Sara and Melissa’s re-opening strategy and how they’re approaching the various phases of re-opening from a state-mandated level and what they feel comfortable with
- Why they crafted new services to fall into their re-opening phases and to get clients back in the groove of coming to their clinic
- Their thought-process around the potential case of a second shutdown and how they would continue to pivot
- The biggest factors in how they’ve been able to remain connected to their clientele and continue to keep their business growth on an upward trajectory through the pandemic
References Mentioned in Episode #145: Pivoting Through the Pandemic with Sara and Melissa of Sykes & Lanno Skinbar
- Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
- Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!