Daniela Woerner is a spa marketing and retail sales strategist for aestheticians. She is also the host of the iTunes top 100 podcast, Spa Marketing Made Easy. In the 14 years she has spent in the industry, she has worked with some of the top dermatologists in the field; consulted with global physician dispensed skincare brands; contributed her expertise to the branding and positioning of major product launches; spoken to and trained hundreds of spa employees on retail sales; and developed educational training programs for aestheticians in 82 countries worldwide.