Spa Marketing Made Easy Podcast

You know how the saying goes, “never say never.” 

Well, that may apply 99% of the time, but this is the 1% time where you want to throw that adage out the window because whether you’re working to hit that first 6-figure year in your spa, or you’re climbing the...

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

Yes, a dollar is still a dollar and that won’t change,...

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

Or how about “money doesn’t grow on trees”? 

My guess is every listener's hand is raised and you might even be thinking, “those are things I say...

Did you think direct mail marketing was dead?

Anything but, my friend! 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

...

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

Here’s the scoop:...

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in...

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in...

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well... 

“It takes a village.” 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

And once you’re clear on your commitments, bandwidth, and the values you want...

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

“How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve in...