Spa Marketing Made Easy Podcast

The natural path of a business owner starts like this:

• Have a big dream
• Dare to take a chance on that dream
• Dive in head first 
• Proceed to wear all the hats and do all the things

While the first three things in that list are incredible and exciting, that last one? 

Well...

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

Whether it’s not being clear on your cash flow or wondering when in...

Let’s put the “fun” in funnels, shall we?! 

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory. 

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation...

Loyalty isn’t something to be taken lightly. 

After all, that’s what we always aim for with every new client who walks through our doors - that they will always choose to book with us and make us their go-to aesthetic expert for years to come. 

While...

Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well. 

( Yes, even if you never hire...

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

One of the...

Thinking of giving Groupon a shot at your spa? 

Maybe you just read that question and thought, “you’re kidding?!” 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

...

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa...

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That...