Spa Marketing Made Easy Podcast

EP 048: Ramping Up Your Retail With Private Labeling with Nicole Di Rocco e-commerce Jun 01, 2019

When we talk about private labeling in spa, usually we’re focused on the skincare side of retail, but have you ever thought about creating a branded line of non-skincare retail? Whether it’s robes, slippers, cosmetic bags, towels…the options are plentiful, and they hold a ton...

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EP 047: Sunscreen #BeautyBomb #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

 

In this week’s #Beautybomb, I’m talking about the product that...

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EP 046: The Power of Financial Investing and Building Wealth with Naseema McElroy leadership Jun 01, 2019

Her story reads like a breaking news headline, “Nurse slays nearly 1 million in debt in just 2.5 years.” Yes, it sounds crazy, but as my guest on today's episode, Naseema McElroy explains, building wealth and being able to invest is attainable at any income level.

 

A labor and...

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EP 045: Dermaplaning #BeautyBomb #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

 

In this week’s #Beautybomb, I’m talking about dermaplaning, which...

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EP 044: Measuring the Metrics That Matter with Adam Chatterley marketing Jun 01, 2019

Don’t consider yourself a “numbers person”? Well, here’s the bad news, you have no choice but to handle numbers if you want to build and grow a healthy and profitable business. The good news: getting your numbers in gear isn’t as hard as you think, especially when...

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EP 043: Chemical Peels #BeautyBomb #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

 

In this week’s #Beautybomb, I’m talking about the incredibly...

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EP 042: The Importance of Sharpening Your Business Skills with Carla Jones leadership Jun 01, 2019

Whether you own your beauty business or you work as a team member at a spa, it is critical that you have a well-rounded understanding of foundational business principles. And as today’s guest, Carla Jones, explains, the couple of pages of business material in the back of your beauty school...

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EP 041: Hydrafacial #Beautybomb #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications

 

In this week’s #Beautybomb I’m talking about one of my all-time...

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EP 040: The Secrets to Becoming a Six-Figure Aesthetician with Yarely Marquez, L.E. leadership Jun 01, 2019

Sometimes when I tell aestheticians that they have the power and capability to become a six-figure earner (while being solo), I get responses of total bewilderment.

 

“How is that possible?”

 

“It’s just me in my business. I can’t imagine being able to...

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EP 039: Introducing Cryotherapy Into Your Spa’s Services products Jun 01, 2019

Over the last couple of years, we’ve experienced a rise, one that I believe will only continue to increase, in the cross-over between wellness and spa.

 

After all, going to the spa in addition to being a method for maintaining healthy skin, is also a form of self-care to achieve...

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EP 038: Online Booking Made Easy e-commerce Jun 01, 2019

No matter what industry you’re in, the name of the game in business is all about convenience.

 

Today’s consumers are busier than ever, and if you don’t make it easy for them to do business with you, you can bet they’ll find another spa or esthetician elsewhere.

...

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EP 037: The Attitude of Gratitude inspiration mindset Jun 01, 2019

We all know that it’s good to be grateful.

 

But are you really, truly feeling that gratitude?

 

The truth is, having an attitude of gratitude requires practice, consistency, and specificity, which isn’t always easy, especially if we feel like we’re in a tough...

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