Catch the Latest Episode of Spa Marketing Made Easy

You know you need to be on social media, especially Instagram. 

You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not only live in a different state, but a different country altogether, you might be thinking, “How much is all this work really paying off? These people will never be my clients.”

It’s a valid question and one I’m glad you’re asking because that means you’re aware you need a shift in direction and strategy, and that’s what my guest, Danielle, and I are discussing in this episode. 

If you’re a seasoned listener of the Spa Marketing Made Easy podcast, you’re already familiar with Danielle from Episode 76, and know she’s a long-time member of Team AddoAesthetics where she’s been my copywriter and social media and brand strategist for the last 4+ years, as well as my business partner in our social media membership community, Post With Purpose. 

She’s also a total expert at zeroing in on the elements of your Instagram content that are going to help you get found by and build relationships with the people who actually stand a chance to walk through our doors. 

Yes, it takes a little research and some work upfront, but as Danielle explains, when you know precisely what you’re looking for, it pays off long-term as you become a powerhouse for positioning yourself directly in front of the  people who could become your next booked client and establish your brand as a local aesthetic authority. 

In this episode, you’ll learn: 

• The two things you need to leverage in all of your Instagram content to get found by people who live in your  local area 
• Why the algorithm is actually a good thing and can help you get found by your ideal client when you know how to use it in your favor 
• Understanding the various categories of your hashtag groups and how to research and compile them for your posts 
• Answers to all your questions on how many hashtags you should be using and how break down your hashtag groupings to show up in feeds of people who stand to walk through your doors 
• How to leverage geotagging in your content and the strategies for showing up in your immediate neighborhood and larger regional area. 

Resources from Episode #132: How to Build a Local Following and Get Found on Instagram 

• Listen to my first episode with Danielle, Episode #076: Overcoming the 3 Biggest Obstacles in Your Social Media Marketing 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

In quite serendipitous timing, this podcast topic and interview with this week’s guest, Ali Schiller, was on my schedule long before the news of COVID-19 arrived on the scene because the truth is, it’s not just a global pandemic that can set your goals into a tailspin. 

Whether it’s a personal or family issue that pulls you away from your regular schedule, or the realization that what you were reaching for wasn’t actually what you wanted after all, making a pivot can be a natural part of the entrepreneurial journey. 

And here to help us navigate those pivots in our goals and plans is Ali Schiller who is the founder of Accountability Works and has been featured in Fast Company, Business Insider, and is the featured accountability expert in Entrepreneur.com’s “Goal Standard Challenge,” where she advised an audience of 25,000 people participating in the program. 

Clearly, goal setting is her zone of genius, but more so than that, it’s her ability to help you see your goals through and adjust your plan to achieve them along your unique journey, which is what she’s speaking on in this episode. 

In this episode, you’ll learn:

• Ali’s key methods and fundamental frameworks for helping you stay accountable to your goals 
• How a Freedom List can help you get focused on what’s important to you and cut cord on what’s not 
• The power of planning with pen and paper and why it’s not a particular system that’s going to determine your success in reaching goals
• How to ditch the feelings of guilt if you find yourself needing to scale back or reset your original goals
• Why effectiveness is far more important than efficiency when examining how we’re going to reach our goals

References Mentioned in Episode #131: How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller 

• Learn more about Ali’s work at Accountability Works and connect with Ali on Instagram, Facebook and LinkedIn 
• Get Ali’s Map It! Plan – Your 1-Page Plan for Accomplishing Your Goals in 12 Weeks
• Listen to Episode #117 of Spa Marketing Made Easy – 4 Simple Steps for Organizing Your Life Like a CEO
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Are you pulling together your spa’s promotions without much rhyme or reason other than the fact that you think it’ll bring new clients through the door? 

How about drawing up a deal only to realize (once people are taking you up on it) that your promotion doesn’t  actually serve your long-term business sustainability? 

If you can relate, don’t fret (or have regrets), and instead, tune into this episode of Spa Marketing Made Easy to ensure you know how to properly craft a promotion that will bring you profits! 

In this episode, I’m joined again by my Growth Factor students, Sara and Melissa of Sykes & Lanno Skinbar, who are on their journey to building a 7-figure spa and doing an episode with me once per month throughout 2020 to give you the real behind-the-scenes of what it takes to grow to that level. 

Last month, with just a few hours left to close out their monthly numbers and just a couple hundred dollars short of their revenue goal, Sara and Melissa whipped up a promotion and shared it with their clientele and their audience. 

Want to know the results? 

• It sold like hotcakes
• Pushed them far past their monthly goal
• And gave them their most profitable first week of the month yet

But let me be frank: this wasn’t luck, this was strategy.

Sara and Melissa know their numbers, know their clientele, and they know what works as aesthetic experts, which is why I’m talking with them all about how they craft promotions for maximum profitability. 

In this episode, we discuss:

• How to leverage promotions as a powerful tool right at the time you need them most to meet your goals
• Why it pays to have go-to promotions in your backpocket 
• How Melissa and Sara craft, plan, and prep for their promotions
• How they navigate discounting, and the key metrics they look for to ensure maximum profitability on a promotion

References Mentioned in Episode #130: Crafting Promotions for Maximum Profitability with Sara and Melissa of Sykes & Lanno Skinbar

• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• Connect with Sara and Melissa’s new post-graduate education accout, @exclusive_esthetics_education
• Follow their Growth Factor journey in Episode #106, Episode #113, and Episode #121
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Publicity month is still going strong here on The Spa Marketing Made Easy podcast, and in this episode I’m welcoming back Alana and Jared Mitchell of Skincare by Alana as we talk all things media and publicity!

Alana and Jared were my guests back on Episode 78 and Episode 89 (links to both of those episodes in the resources section below) where we talked about their journey to scaling  Skincare by Alana from a 70 square foot day spa room into a multiple 7-figure business that has cultivated over 25 million dollars in product and services sales. 

And in Episode 89, we got laser-focused on their online zone of genius, Google search and Google My Business, but today we’re moving into the realm of media, which is something they’ve used since the beginning to help grow their brand awareness and scale their sales efforts to mass audiences. 

In this episode, they share how they first got started with building buzz for the Skincare by Alana brand and how those initial efforts have also continued to build upon each other over time to gain greater media exposure opportunities.   

Whether you have big dreams that you want to take to a worldwide stage, or you envision yourself as the go-to expert in your immediate community, Jared and Alana’s tips will help you no matter where you’re starting or where you plan to take your publicity journey. 

In this episode, you’ll learn:

• How Alana and Jared use the power of PR in all three of their businesses, and how they initially embarked on their publicity journey 
• Why it’s important to define what publicity means for you and the steps for determining which outlets to focus on gaining publicity
• What it means to “build your ladder” to gain momentum in the media and their top tips for pitching with persistence 
• An introduction to their new product and how they’re using PR to spread the word, plus their advice on when to bootstrap your PR efforts versus paying for publicity management

References Mentioned in Episode #129: Reaching 7-Figure Celebrity Aesthetician Status Through PR With Alana and Jared Mitchell 

• Learn more about Alana and Jared’s companies at Alana Mitchell and Skincare by Alana 
• Connect with them on Facebook, Instagram, and YouTube
• Listen to Episode #078 –  The Journey of Growing an E-Commerce Empire with Alana and Jared Mitchell 
• Listen to Episode #089 – Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell 
• Download the Impacting Millions Publicity Checklist from my business coach, Selena Soo, by clicking here.

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. 

This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and was slated for release as a podcast episode for late April. 

Well, times have changed, and my team and I decided we needed to get this training into your hands, or rather, your earbuds, asap. 

As you listen, you’ll hear me make reference that we are not currently in a recession, which just goes to show how quickly the tides can change. 

While the spread of COVID-19 has sparked a downturn that will take time to recover from, I’m optimistic that the timeframe will not take nearly as long as it did in the past (if you were in business during 2008/2009, I know you’ve got a good picture of what I’m talking about), however, it is still critical that we do what we can right now to make the situation have as best of an outcome possible. 

And regardless of the fact that we are currently in the downturn and not in front of it, the steps I outline in this episode will continue to serve you now as well as in the future. 

Also, be sure to dig into the resources section below, there’s a lot packed in there, but it’s there for you to leverage so we can rise and come back from this stronger than before, and we WILL come back from this.

In this episode, you’ll learn:

• Ways to cut your expenses and manage your cash flow 
• Why it’s critical to continue marketing full force and what to focus your marketing on
• A breakdown on conducting your inventory management to ensure you don’t have too much cash tied up in product
• The why and how behind knowing your numbers, especially your profit margins on all treatments 
• How to continue networking online and offline 

Additional Resources to Check Out and Leverage for Your Business 

• To keep the conversation going, ask questions, seek support, and connect with other like-minded aestheticians, click here to join the free Spa Marketing Made Easy Podcast community. 
• Watch the replay of a Facebook Live I did on How to Run a Spa Through COVID-19
• Sign up for our Free Resource Portal – This year, for every 25 new reviews we receive for the podcast, my team and I are releasing a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business. There are already a few resources unlocked in the portal including a bonus from my paid program, Spa Retail Rockstar, which includes a 6-video tutorial on how to set up a Shopify store if you’re wanting to go the e-commerce route. 

Resources Mentioned in Episode #128 – How to Recession Proof Your Spa Business 

• Read more statistics from iSPA’s industry report here
• Learn more about the Chase Sapphire Reserve credit card

Battling imposter syndrome. 

Clamming up in the face of the camera. 

Saying to yourself “I’m better behind the scenes, I just want to see my clients shining in the spotlight.” 

These are all things I’ve heard from countless aestheticians looking to step up and into the role of leader and face of their brand, but are afraid to do so for well, truthfully, countless reasons. 

From fearing judgement to being afraid of sounding silly or like you don’t know what you’re talking about or forgetting how to talk altogether when you’ve got the floor and it’s your time to shine, sometimes all it takes is thinking of going live on your own Facebook page to send you into a cold full-body sweat, forget showing up on the local news! 

First, breathe. 

Next, listen. 

You are fully equipped to stand and shine in your own spotlight, and here to help you do it is my mastermind leader and business coach, Selena Soo. 

If you’ve been a  long-time listener to Spa Marketing Made Easy, you’ve already heard me talk about Selena and her genius as a connector and relationship builder, but her official title is business and publicity strategist who helps take experts who are “hidden gems” and give them the tools to transform into industry leaders, and even household names. 

She’s helped her clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., as well as top-ranked podcasts and national TV shows, so she’s no stranger to the spotlight, but what’s funny is that in the beginning of her journey she too was terrified of being visible. 

In this episode, you’ll hear her story of how she broke into the world of publicity, her unique take on gaining exposure for your business through the media, and the critical mindset shifts she made so that she could fully stand in the spotlight and unleash her brilliance so that she could ultimately impact millions. 

In this episode, we discuss: 

• Selena’s personal journey in discovering her passion for publicity and how it wasn’t always a natural calling to step into the spotlight
• How Selena shifted her perspective to push past fear so she could make the impact she desired for her life and for her clients
• Her 4 mindset shifts and lessons that you can take away to get past your own publicity hangups and mental blocks 
• Why publicity is critical for aesthetic experts and simple steps for getting started generating publicity for your brand 

References Mentioned in Episode #127: Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo

• Downloading Selena’s free Impacting Millions Publicity Checklist by clicking here.
•  Listen to Episode #125 – Securing Publicity for Your E-Commerce Brand with Lynya Floyd, Selena’s Senior Media Coach at Impacting Millions 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about The Fitzpatrick Scale and how it’s used in classifying skin types and how it’s used in aesthetics. 

In this episode you’ll learn:

• What the Fitzpatrick Scale is and how it’s utilized by a variety of wellness, medical, and aesthetic professionals 
• How the Fitzpatrick Scale is broken down and what it’s actually used to measure in the skin 
• Aesthetic considerations to keep in mind when performing light and laser treatments and questions to ask to ensure proper Fitzpatrick skin type determination 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free! 

However, with benefits like that, you can bet that securing publicity for your brand isn’t exactly a cakewalk. 

It can feel a little scary. 

You’re probably, scratch that, definitely, going to hear “no” to your story pitches.

And you might be wrestling with an insane case of imposter syndrome. 

First things first, it’s time to face the fear and let that be your driving force of motivation because, as my guest on this episode of Spa Marketing Made Easy shares, everyone has a story to share, including you. 

Today I’m talking with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seventeen, Essence, and Family Circle. 

These days, she’s the Senior Media Coach at Impacting Millions, and it goes without saying that she’s a total pro. 

In this episode, she’s giving you a crash course in securing publicity for your brand so that you know the right steps for how to pitch your story to the media, why gaining press can push your brand over the edge, especially in the realm of e-commerce, and you’ll get actionable takeaways you can start leveraging today to begin building momentum and creating your “PR Snowball Effect.”

In this episode, Lynya shares her expert insights on: 

• Why you’re fully equipped to gain publicity for your brand and how it can be used to step up both the local e-commerce side of your business
• How PR gives you social proof and credibility that allows you to stand out from the crowd
• What types of media outlets to focus on and Lyna’s two primary considerations for where to focus your attention
• Her top tips for pitching a great story, keeping your head in the game amidst rejection, and creating your PR “Snowball Effect”

References Mentioned in Episode #125: Securing Publicity for Your E-Commerce Brand with Lynya Floyd 

• Learn more about Impacting Millions, where Lynya shares her genius as a Senior Media Coach by clicking here and downloading the free Impacting Millions Publicity Checklist by clicking here. 
• Listen to Episode #123 – 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business
• Sign up for Help a Reporter Out (HARO)
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the hair removal method that’s gaining widespread popularity in the aesthetic space, and that’s sugaring! 

In this episode you’ll learn:

• What sugaring is and the basic elements of what makes up sugaring paste
• The key differences between sugaring and waxing
• How sugaring can be used successfully and important considerations around contraindications 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Did you know that for every 25 reviews we get on iTunes, we’re giving you a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business? 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked inside the Spa Marketing Made Easy Vault! 

How would you like to be the household-name aesthetician or spa in your town? 

How would you like to do it without spending a dime on advertising? 

Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and Instagram ads, but another way to boost your brand recognition and aesthetic expertise is through publicity aka PR. 

Publicity is an incredible way to boost your brand’s recognition, get in front of more people in your target audience, and position yourself as a leading expert in your area of aesthetics. 

You might be thinking, “All of that, for free? Seems too good to be true…”

I assure you, it’s not, because while PR is technically free, it will cost you time and energy. However, it’s well worth it for the return on investment. 

Where traditional paid advertising can be secured by nearly anyone with a marketing budget, publicity is only gained when the hosts and writers of various outlets such as publications, shows, podcasts, etc. deem your knowledge and story to be good enough to share. 

And here’s the thing, those content creators are always looking for another good story, angle, or interesting thing to showcase to their audience, and that story can come from you! 

So, if you thought publicity was just for celebrities in Hollywood, you’re going to want to fire up your notes app and turn up the volume, because these strategies stand the chance to put your business on the map and help you stand out from the sea of other spas in your area! 

In this episode, you’ll learn: 

• Why publicity is so important for creating brand recognition and marketing your business 
• 5 strategies for gaining publicity in a variety of mediums and with different audiences 
• How pitching to both local publicity channels as well as industry outlets can benefit your brand 
• My top recommended news outlets and resources to begin searching for publicity opportunities 

References Mentioned in Episode #123: 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business

• Sign up for Help a Reporter Out (HARO) to get national media opportunities sent straight to your inbox
• Listen to Episode #61 of Spa Marketing Made Easy with my friend and client Gisel, founder of Elevate Esthetics 
• Check out industry publications including Dermascope, Skin Inc., and MedEsthetics
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m walking you through a complete Clear+Brilliant treatment from prep to post-care. 

In this episode you’ll learn:

• What the Clear + Brilliant treatment is and how it works plus the ways you can customize your treatment to fit the unique needs and skin conditions of your client 
• The technique I use to perform the Clear + Brilliant treatment and the product I used during and after the treatment 
• Why I suggest having clients come in for a Hydrafacial as a supplementary treatment for best results

Products mentioned in this episode: 

• Skinceuticals C E Ferulic
• Skinceuticals Epidermal Repair 
• Skinceuticals Physical Fusion UV Defense SPF 50 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa, the co-founders of Sykes & Lanno!

If you’re late to the party, here’s the scoop…  

Every month in 2020, I’m sitting down with Sara and Melissa to pull back the curtain and show the real behind-the-scenes in what it takes to build a seven-figure aesthetic practice and keep that success sustainable. 

If you haven’t tuned into our first couple of episodes, you can go listen to those here on Episode #106 and here in Episode #113. 

So, now that we’re squarely in the middle of Q1, we’re taking a close look of what they’ve been up to in the first month and a half of 2020 and discussing how they’ve 3X’d their revenue from Quarter 1 of 2019. 

Yes, you read that right! 

When most business owners are happy to see 10-20% year-over-year growth, in one quarter, Sara and Melissa have busted through their previous benchmark, and in this episode, we’re going over all the actionable steps they’ve taken that can be directly attributed to those numbers. 

If you’re a spa owner or esthetician who is looking to bump up their client retention rate and retail sales (before your client even comes in for their first treatment!), this episode with Sara and Melissa is a can’t-miss listen. 

In this episode, we discuss:

• What they attribute to their exponential growth compared to Quarter 1 of 2019
• The numbers around their client retention rate and how they get 95% of their clients to rebook
• How they structure their consultations and regimen design to increase client compliance and ensure optimal results from their treatment plans 
• How they break down the conversation and communication both during and after  treatment to provide an excellent client experience 
• What steps they’re taking now to continue to refine and scale their growth efforts moving into March 

References Mentioned in Episode #121: Client Retention and Retail Sales with Growth Factor Students Sykes & Lanno

• To connect with Sara and Melissa, connect with them on Instagram at @sykesandlanno
• Follow their Growth Factor journey in Episode #106 and Episode #113
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!