Spa Marketing Made Easy Podcast
It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well...
“It takes a village.”
Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...
Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!
If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments.
And once you’re clear on your commitments, bandwidth, and the values you want...
With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…
“How am I going to do this?”
Whether you’ve got a big audacious goal you want to achieve in...
Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.
However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your...
Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:
1- the path of entrepreneurship
2 - the path of self-employment
Don’t be fooled, these two paths may sound...
Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business.
In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation...
Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year?
What about a million in profit?
Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or...
Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow.
Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey.
However, as...
Think having an exit strategy only applies in corporate or for Silicon Valley start-ups?
Think again!
Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...
While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers.
Now, I believe that largely boils down to the nature of...
If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of...
Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure.
And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking...