Spa Marketing Made Easy Podcast

EP 280: Systemizing Your Sales and Marketing with Square business marketing May 16, 2022

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

 

In an effort to help you...

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EP 279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane business marketing May 09, 2022

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

 

While some of those things have truth, the good news...

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EP 277: Feel-Good Financial Planning with Brent Weiss of Facet Wealth business education Apr 25, 2022

You know how the saying goes, “never say never.” 

 

Well, that may apply 99% of the time, but this is the 1% time where you want to throw that adage out the window because whether you’re working to hit that first 6-figure year in your spa, or you’re climbing the...

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EP 272: 3 Types of Revenue Every Spa Needs business education Mar 21, 2022

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

 

Yes, a dollar is still a dollar and that won’t change,...

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EP 271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams business mindset Mar 14, 2022

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

 

Or how about “money doesn’t grow on trees”? 

 

My guess is every listener's hand is raised and you might even be thinking, “those are things I say...

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EP 270: Differentiating with Direct Mail with Dave Fink business marketing Mar 07, 2022

Did you think direct mail marketing was dead?

 

Anything but, my friend! 

 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

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EP 269: Making Your Money Work for You with Nicole Cooley business education Feb 28, 2022

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

...

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EP 266: How To Create a Sales Funnel For Your Spa business marketing Feb 07, 2022

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

 

Here’s the scoop:...

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EP 264: Expanding into Virtual Education with Kathy Taranto business inspiration Jan 24, 2022

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in...

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EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

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EP 260: Holding Yourself Accountable - Part 4 - Annual Planning Series business mindset Dec 27, 2021

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

 

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in...

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EP 259: Planning for Support - Part 3 - Annual Planning Series business mindset Dec 20, 2021

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well... 

 

“It takes a village.” 

 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...

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