Spa Marketing Made Easy Podcast

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance...

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

(Take a second to reflect and think about your answers to these questions). 

These are planning...

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

A Board-Certified Plastic and Reconstructive...

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

...

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

Plus,...

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

My guest on today’s episode...

Your brand is not your logo or your color palette.

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

It’s your message. It’s your reputation. It’s the words...

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

Not only do you need to get serious - you need to take action. 

You are the one in...

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

Money...

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

We live in a world where the moment an experience ends, we want to tell others about it...

There’s no surprise that females in leadership positions try to suppress their feminine energy. 

Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of...