Spa Marketing Made Easy Podcast

Your brand is not your logo or your color palette.

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

It’s your message. It’s your reputation. It’s the words...

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

Not only do you need to get serious - you need to take action. 

You are the one in...

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

Money...

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

We live in a world where the moment an experience ends, we want to tell others about it...

There’s no surprise that females in leadership positions try to suppress their feminine energy. 

Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of...

Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…

It actually doesn’t “flow” at all.  

That’s because those timeframes weren’t built with our innate energetic cycles in mind,...

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? 

Well, that all lies in the power of a positive mindset. 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this...

What does it actually mean to “go viral?” 

Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile. 

As a...

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. ...

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

And you know what else that means, right?

It means that the biggest spa sales weekend is right around the corner! 

That’s...

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that...