Spa Marketing Made Easy Podcast

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your...

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

1- the path of entrepreneurship 

2 - the path of self-employment

Don’t be fooled, these two paths may sound...

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

Now with in-person events inching back into the repertoire of...

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. 

Someone who embodies that notion to a tee is my...

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. 

In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation...

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

...

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? 

What about a million in profit? 

Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or...

You’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, well, doesn’t even feel like work. 

But the *how* piece of that equation can make some days feel like you’re...

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

No matter the size of your business or personal circumstances, there’s one thing every entrepreneur grapples with at some point in their journey (and hopefully not through all of it)...time management. 

If you find yourself regularly griping about there not being enough hours...

With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar. 

However, whether it’s crafting a product from scratch or going by...

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 

And here to...