Spa Marketing Made Easy Podcast

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

In an effort to help you...

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

While some of those things have truth, the good news...

A system for your systems? 

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. 

Because here’s the thing, you can have systems documented here and there and...

Have you ever dreamed about being an aesthetic expert who’s a household name? 

Or the owner of a spa that the stars frequent? 

Maybe you want to be industry-known as a thought leader and educator? 

No matter what level of stardom you envision for...

Did you think direct mail marketing was dead?

Anything but, my friend! 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

In this episode, you’re going to hear from one of those Spa...

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

Here’s the scoop:...

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

From top copy tips to...

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

But I’ll let you in on a little secret…

One of the most profitable moves...

Let’s face it - Facebook doesn’t work like it once did. 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

The good news is...

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

Now with in-person events inching back into the repertoire of...