Spa Marketing Made Easy Podcast

EP 241: Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy business leadership Aug 02, 2021

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

 

Think again! 

 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...

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EP 240: Balancing Business and Family as a High Achiever with Dr. Gina Charles business leadership Jul 26, 2021

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

 

Now, I believe that largely boils down to the nature of...

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EP 239: Hiring and Onboarding Your Spa’s Dream Team education marketing Jul 19, 2021

Does having a dream team sound like a pipe dream? 

 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

 

In this episode of Spa...

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EP 238: Finding Your Way in the New Facebook / Instagram Ads Landscape with Tara Zirker marketing Jul 12, 2021

If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to, first, take a deep breath. 

 

Next, plug in your earbuds because today we’re going to kick that mind mess to the curb...

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EP 237: Mastering Your CEO Mindset and Goals with Tanya Dalton mindset Jul 05, 2021

You’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, well, doesn’t even feel like work. 

 

But the *how* piece of that equation can make some days feel like you’re...

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EP 236: Using Personal Strengths in Professional Negotiations with Susie Tomenchok business marketing Jun 28, 2021

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of...

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EP 235: How a CFO Helps You Meet Your Big Vision Goals with Kristi Thiel business education Jun 21, 2021

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. 

 

And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking...

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EP 234: Excelling with Ecommerce in the Beauty Space with Matt Edmundson e-commerce Jun 14, 2021

Ecommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new. 

 

Now, that begs the question: have you already missed the boat on starting your own ecommerce store? 

 

...

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EP 233: Trademarking 101 with Keren de Zwart business education May 24, 2021

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a...

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EP 232: #SpaSocialBeat - Why Engagement Is So Critical in Today’s Social Landscape #spasocialbeat May 21, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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EP 230: #SpaSocialBeat - Let’s Talk Frequency - How Often Should We Be Posting? #spasocialbeat May 14, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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