Spa Marketing Made Easy Podcast

EP 348: Making Ecommerce Your Spa's Profit Machine e-commerce marketing Sep 25, 2023

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you…

 

Do you have ecommerce on your plan? 

 

If not, you should! Yes, ecommerce...

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EP 347: ā€‹ā€‹Profitably Paying Your Team business education Sep 18, 2023

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

 

In this episode, I’m...

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EP 346: Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics business marketing products Sep 11, 2023

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that...

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EP 345: A Recap of the Spa Business Boost Maui Fundraiser Event inspiration leadership Sep 04, 2023

Did you join us for our Spa Business Boost - Maui Fundraiser event last week? 

 

In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

 

(...

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Join Us for Spa Business Boost - A Maui Fundraiser Event business inspiration marketing Aug 21, 2023

 

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. 

 

As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to...

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EP 344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing business education marketing Aug 14, 2023

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

 

However, not every item on...

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EP 343: Checking In with Freedom In Action Grant Winner Juvy Cabanilla inspiration mindset Aug 07, 2023

If you’ve been listening to my podcast over the past year, you’ve probably heard me talk about the Freedom In Action Grant

 

We launched this grant in partnership with the Liberté Foundation for Women in July of 2022.

 

Since its inception, we’ve been...

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EP 342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang business marketing Jul 31, 2023

Collaboration over competition is a mantra you’ll hear me use often. 

 

The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.

 

Mangomint is a leading spa software that my company...

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EP 341: Learn All About Starting an Ecom Business from Gamal Codner e-commerce marketing Jul 24, 2023

A wise friend once said to me “spa owners are in the confidence business.”

 

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

 

This has stuck with me as a...

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EP 340: A Complete Spa Insurance Overview with Andy Zarkovich business education Jul 17, 2023

Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.

 

Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.

 

It’s not a very...

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EP 339: Uncovering Your True Happiness with Elayne Mendoza business inspiration marketing Jul 10, 2023

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

 

That’s why I constantly call entrepreneurship a rollercoaster.

 

Navigating the ebbs and flow of...

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EP 338: Getting to Know Emage MedicalĀ® with CEO Cari Ray business marketing Jul 03, 2023

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

 

I can tell you with certainty that Emage Medical® is the real deal.

 

This year I’ve talked a lot about my effort in building strategic partnerships with...

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