Spa Marketing Made Easy Podcast

EP 333: Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch education inspiration mindset May 29, 2023

How do we balance these two energies in business? 

 

Can you be both feminine and masculine in a leadership role? 

 

Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being

 

The first step...

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EP 332: 7 Steps to Build a 7 Figure Practice with Ease business inspiration marketing May 22, 2023

Leadership is a learned skill. 

 

That they don’t teach you in aesthetics school.

 

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

 

This role shifts your focus and adds more responsibility...

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EP 331: The Power of Breathwork with Stefanos Sifandos education mindset May 15, 2023

All of us have something from our life experiences that makes us brace

 

That’s what makes us human.

 

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

 

There’s priceless value as an entrepreneur to invest in personal...

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EP 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing business e-commerce marketing May 08, 2023

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

 

One of the biggest misconceptions is thinking your website is the first place people find you online. 

 

I don’t discredit its value, but there’s one...

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EP 329: Reconnecting with Your Inner Voices with Vasavi Kumar inspiration mindset May 01, 2023

We talk to ourselves all the time. 

 

Most of the time without even realizing it. 

 

Inner dialogue is a way to process events that happen in our lives. The relationship that never stops growing is the one you have with your inner self.

 

It’s an incredibly...

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EP 328: How to Build Rich Relationships with Selena Soo business education marketing Apr 24, 2023

Trust and authenticity are two attributes required for a successful partnership.

 

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance...

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EP 327: Planning Ideas for Mother’s Day Promotions business marketing Apr 17, 2023

What motivates you to purchase?

 

As a client, what makes you feel seen, heard, and valued?

 

What principles do other businesses incorporate that make you feel valued?

 

(Take a second to reflect and think about your answers to these questions). 

 

These are planning...

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EP 326: How Dr. Alan Durkin’s Educational Training Program is Advancing the MedSpa Industry business inspiration mindset Apr 10, 2023

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

 

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

 

A Board-Certified Plastic and Reconstructive...

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EP 325: Master Your Brand Messaging with Maya Elious marketing mindset Apr 03, 2023

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

 

Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support...

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EP 324: How to Qualify for Employee Retention Credit Explained By Marc Sheridan business marketing Mar 27, 2023

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

...

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EP 323: Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes business leadership marketing Mar 20, 2023

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

 

Plus,...

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EP 322: Mastering Memberships with Mangomint’s Marchelle McKeirnan e-commerce marketing Mar 13, 2023

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

 

It’s such a great feeling to not start at $0 every month. 

 

Weighing the pros and cons, here are a few more to add to the pros side.  

...

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