Spa Marketing Made Easy Podcast

EP 021: How to Grow Your Spa by Expanding Your Team with Nicole Simpson mindset Jun 01, 2019

No business owner with the desire to thrive is immune to the hustle mentality.

 

And while strong work ethic is a good thing, and necessary for being a successful business owner, there comes the point where if you want to grow, you’ve got to learn to let go.

 

I know, it sounds...

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EP 019/020: Creating a Sacred Space in Your Spa’s Treatment Room with Silke Tyler mindset Jun 01, 2019

Energy healing, Reiki, incense and essential oils…if you’re anything like me, these ideas and concepts have always been a bit, well, “woo woo.”

 

But as I’ve opened my mind to holistic practices and how they can correlate with business, I’ve seen the...

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EP 018: Getting Comfortable with Live Video as an Aesthetic Expert with Tiffany Lee Bymaster aka Coach Glitter marketing mindset Jun 01, 2019

Does the idea of going live in front of the camera leave you feeling frozen?

 

Yes, you know that doing things like Facebook and Instagram Live can be great for your marketing efforts, but you feel awkward being on camera, you don’t know what to talk about, and then the fact that...

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EP 017: Finding and Creating Your Aesthetic Niche with Regina Brows leadership Jun 01, 2019

You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, you’re going to learn the truth behind that saying today.

 

In this episode of Spa Marketing Made Easy, I’m chatting with Regina Felix aka Regina Brows of Build Your...

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EP 016: The Key Traits and Practices to Become a Successful Spa Entrepreneur leadership mindset Jun 01, 2019

Do you consider yourself an entrepreneur?

 

Traditionally speaking, an entrepreneur is someone who owns their own business, which if you own a spa or operate as a solo aesthetician, would mean that you’re an entrepreneur!

 

But even if you work as an employee for a spa, and...

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EP 015: 3 Takeaways from The Japanese Culture to Enhance Your Spa’s Client Experience mindset Jun 01, 2019

When I first traveled to Japan in 2016, I immediately fell in love.

 

Not just with the place, but with the people.

 

They’re kind, inviting, present and take immense pride in their work, and as I explored some of their most prominent cities, I noticed that my experience with...

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EP 014: Giving Back and Owning Your Role in Supporting the Aesthetic Industry leadership mindset Jun 01, 2019

As aestheticians, I wholeheartedly believe we provide more than just beautiful skin. We’re also healers and confidence creators, so when I heard from one of my guests on today’s episode that 50-60 percent of aesthetic schools have closed since 2009, I was honestly shocked.

 

I...

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EP 013: 3 Ways to Create Balance as an Aesthetician with Kimberly Spreen-Glick mindset Jun 01, 2019

As service providers, especially aesthetic experts who are inclined to give so much of ourselves to see our clients happy, it is all too easy to neglect our own self-care.

 

However, as my guest on today’s episode, Kimberly Spreen-Glick, explains, if we don’t fill up our cup...

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EP 012: The Must-Have Metrics for Understanding Your Spa’s Growth with Amy Coats, CFO of Scottfree Salons marketing Jun 01, 2019

Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship.

 

Whether it was forming a referral partnership or developing a gift card marketing strategy, when you serve the same clientele...

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EP 011: How to Revamp Your Spa's Branding marketing Jun 01, 2019

When you hear the word “brand,” does your mind automatically think “logo”?

 

Well, I’ve got news for you, your logo is not your brand. But don’t worry, I once had the same thought just as little as five years ago.

 

But as I began to build my...

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EP 010: Is Being a Solo Aesthetician the Right Fit for Me? leadership mindset Jun 01, 2019

Maybe you crave the freedom to set your own schedule.

 

Perhaps you want to have the choice of what protocols and products you use with your clients, or you want all the perks you’ve heard about being your own boss as a solo aesthetician.

 

No matter the reason, there’s no...

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EP 009: Leveraging Video Marketing for Your Aesthetic Business with Beth Ryan marketing Apr 24, 2019

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

 

In this episode of Spa Marketing Made Easy, I’m talking...

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