Spa Marketing Made Easy Podcast

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a treatment that I have...

Silver linings, looking on the bright side, glass-half-full...however you coin the idea of optimism, what you’re actually doing is choosing to be positive. And yes, positivity is a choice.

While being positive isn’t a marketing strategy per se, when embraced and embodied, the power...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a product that has...

Email isn’t dead, but the days of sending a monthly promotional e-blast are!

With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele, but...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking all about...

You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a treatment I...

You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive programs are one of the best ways to motivate your team to meet and exceed your spa’s sales goals.

However, running an incentive program...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge, fine-tune your client communications, and stay on top of your game as an aesthetic expert.

In this week’s...

If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m sharing in this episode, solo aestheticians and day spa owners can benefit from product bundling, too!

In this episode you’ll...

One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they...

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough clients, but as my guest on this episode of Spa Marketing Made Easy can testify,...