Spa Marketing Made Easy Podcast

EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel e-commerce marketing Jul 25, 2022

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

 

I’m talking about SEO aka...

Continue Reading...
EP 288: Breaking into Commercial Real Estate with Annette Walter business marketing Jul 18, 2022

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

 

Now, there are...

Continue Reading...
EP 287: Understanding MBTI to Build Your Top Performing Team business education Jul 11, 2022

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 



Furthermore, you need to build a...

Continue Reading...
EP 286: What Does “Freedom” Mean to You? inspiration mindset Jul 04, 2022

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” 

 

Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. 

 

The...

Continue Reading...
EP 285: Keeping Your Business and Tech Secure with Daniela and Kyle business education Jun 27, 2022

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

 

I’m talking about your spa business getting hacked. 

 

It’s one of those things we just don’t want to imagine or simply...

Continue Reading...
EP 284: The Spa KPIs and Metrics You Need to Know to Grow business education Jun 20, 2022

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

 

That’s right, I’m talking about metrics aka...

Continue Reading...
EP 283: 6 Secrets of the World’s Most Successful with James Williams education mindset Jun 13, 2022

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. 

 

However, as you might have guessed, being successful in...

Continue Reading...
EP 282: Navigating the “Work Optional” Path of Entrepreneurship with Andrea Klein business mindset May 30, 2022

Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. 

 

But as many spa owners discover, being a provider in the treatment room isn’t something many of us aim to do forever. 

 

...
Continue Reading...
EP 281: My Entrepreneurial Journey - a Q&A with Mechelle Barras inspiration leadership May 23, 2022

In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! 

 

If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if...

Continue Reading...
EP 280: Systemizing Your Sales and Marketing with Square business marketing May 16, 2022

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

 

In an effort to help you...

Continue Reading...
EP 279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane business marketing May 09, 2022

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

 

While some of those things have truth, the good news...

Continue Reading...
EP 278: Finding Your Zone of Genius as a Skin Expert with René Serbon education mindset May 02, 2022

One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. 

 

I truly believe that this mindset is critical for finding success, especially as more...

Continue Reading...