Spa Marketing Made Easy Podcast

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you...

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? 

How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

 ...

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and...

Do you want your spa to reach the coveted seven-figure benchmark? 

That might sound like a trick question, but honestly, it’s a valid one. 

More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal...

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

Sure, there’s plenty of marketing you can do to take your best shot at making...

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

I’m talking about SEO aka...

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

Now, there are...

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 

Furthermore, you need to build a...

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” 

Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. 

The...

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

I’m talking about your spa business getting hacked. 

It’s one of those things we just don’t want to imagine or simply...

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

That’s right, I’m talking about metrics aka...