Spa Marketing Made Easy Podcast

EP 321: Building Your Confidence & Community with Jason Goldberg mindset Mar 06, 2023

Spa owners are in the confidence business. 

 

Helping people find their true beauty in this industry is a gift and requires energy poured into another person.

 

So naturally spa owners must be confident people themselves, right? 

 

Navigating confidence is a daily ebb...

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EP 320: Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones e-commerce marketing Feb 27, 2023

When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

 

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like...

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EP 319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall e-commerce marketing Feb 20, 2023

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

 

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for...

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EP 318: Generating Revenue through Email Marketing with Destinee Berman business e-commerce marketing Feb 13, 2023

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

 

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

 

My guest on today’s episode...

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EP 317: Exploring your Feminine Power with Regena Thomashauer inspiration mindset Feb 06, 2023

The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.

 

Reclaiming that power helps women turn negative self-talk into empowering thoughts. 

 

Are you ready to unlock yours?

 

In today’s episode, my guest Regena...

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EP 316: Own Your Story with Allison Walsh business marketing mindset Jan 30, 2023

Your brand is not your logo or your color palette.

 

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

 

It’s your message. It’s your reputation. It’s the words...

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EP 315: A look inside my weekly financial system education marketing Jan 23, 2023

A big hurdle to overcome in business is intimidation from your numbers. 

 

Your money is simply a tool. 

 

A tool that should be used as a guide for making positive financial decisions for your business. 

 

Spa CEOs take an active role in knowing the numbers and...

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EP 314: How to Establish and Communicate Healthy Boundaries with Christine Seibold inspiration mindset Jan 16, 2023

 

Boundary is a word often tiptoed around because to set them properly, you need to step outside of your comfort zone.

 

And that’s a hard place to be in life or business. 

 

In both your professional and personal lives, boundaries are an essential piece to establishing...

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EP 313: Why Retail Matters in Spa business education marketing Jan 09, 2023

When retail numbers go up, so do service sales.

 

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

 

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

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EP 312: Finding “Magic in the Mess” and Embracing Resiliency with Neeta Bhushan inspiration mindset Jan 02, 2023

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

 

And a little bit of grit plus recognizing that striving for perfectionism will always leave you unsatisfied because it’s impossible to achieve.  

 

Resiliency is...

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EP 311: Blocking off time to reach your financial goals - Part 2 - 2023 Annual Planning business education Dec 26, 2022

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

 

Not only do you need to get serious - you need to take action. 

 

You are the one in...

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EP 310: Setting Smart Financial Goals - Part 1 - 2023 Annual Planning business education marketing Dec 19, 2022

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

 

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

 

Money...

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