Spa Marketing Made Easy Podcast
When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door.
Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as...
Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business.
Well, if you’re a regular listener, you already know that...
In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.
Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of...
Daniela’s turning 43 this week!
This episode she shares the themes that sum up each of her adulthood decades:
- 20s = Discovery
- 30s = Babies
- 40s = Refinement + Simplification
Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela...
In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.
As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.
Learn how...
In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle...
In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.
However, it's important to remember that if you're not...
In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.
If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the...
In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.
We kick off by discussing the...
Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business?
From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting...
In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.
Debbie's life was forever changed when she...
In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting...
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