Spa Marketing Made Easy Podcast

EP 361: Setting Intentions: Daniela’s 2024 Words of the Year business inspiration mindset Jan 01, 2024

One of my favorite practices every January is to set my intention for the year.

 

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

 

The word (or phrase) I select is the constant...

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EP 360: 3 Keys for Building a High Performing Team business inspiration leadership Dec 25, 2023

Not hiring is risky business. 

 

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

 

I’m not saying it’s not attainable, but it...

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EP 359: Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek business marketing Dec 18, 2023

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. 

 

There are currently 37...

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EP 358: Rediscovering Her Entrepreneurial Calling with Shirin Zakerion inspiration leadership Dec 11, 2023

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

 

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. 

 

My guest on today’s episode has...

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EP 357: Sharing Event Strategies that Resulted in $225K with Samantha Surman business inspiration marketing Dec 04, 2023

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

 

Today’s episode of Spa Marketing Made Easy is doing just that. 

 

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program,...

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EP 356: Embracing the Serial Entrepreneur Title with Charlie Carter business inspiration Nov 27, 2023

The greatest gift in coaching is witnessing the “Aha!” moments that happen for my students. 

 

My guest on this episode of the Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

 

Charlie...

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EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics education inspiration Nov 20, 2023

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

 

This new venture is a marriage...

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EP 354: Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing e-commerce education marketing Nov 13, 2023

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

 

Not only is it easier to market and sell to an existing...

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EP 353: Releasing Guilt Over Time Spent and How We Plan for Success inspiration leadership mindset Oct 30, 2023

 

Ambitious women are wired for guilt.

 

I know that statement packs a punch, especially if you let it sink in. 

 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle...

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EP 352: From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer business inspiration marketing Oct 23, 2023

A sentiment I’ve often shared is that “it’s never too late to start,” and my guest on this episode of Spa Marketing Made Easy is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any...

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EP 351: What Does a Spa Manager Do? business leadership marketing Oct 16, 2023

Is your spa’s revenue stuck at the $28-30K per month mark? 

 

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your...

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EP 350: Preparing Your Spa to Sell with Ben Hernandez of Skytale Group business marketing Oct 09, 2023

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. 

 

Maybe you set out as a solo straight out of school and now you’re focused on building your empire. 

 

Maybe you set...

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