Spa Marketing Made Easy Podcast

EP 105: 4 Tips for Preparing Your Business for Maternity Leave leadership Dec 09, 2019

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”

 

It feels like a loaded question when you ask it, especially when the...

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EP 104: Cultivating Community Through Hosting Events with Elaine Lou mindset Dec 02, 2019

With technology continually shifting and consumer behavior moving with it, there’s one constant you can always count on in business: change. 

 

However, there is one exception to that rule, and it’s been a mainstay of business since the beginning of time, and that’s...

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EP 103: The “Buy $100, Get $100” Spa Gift Card Promotion business marketing Nov 25, 2019

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

 

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa...

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EP 102: Prioritizing Profit in Your Spa with Amber Dugger marketing Nov 18, 2019

Whether your business is stuck in a vicious paycheck to paycheck cycle, or you can’t seem to climb out of credit card debt, or the thought of digging deep into your business financials scares the pants off of you, this is an episode you literally can’t afford to miss. 

 

...

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EP 101: How to Rock Your Spa’s Systems leadership Nov 11, 2019

When it comes to building and growing your aesthetic practice, if you’re like many of the other aestheticians and spa owners I encounter, you could talk about treatments, modalities, and product ingredients all the livelong day.

 

But I’ve got some news for you…

 

...

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EP 100: Become the Next Spa Retail Rockstar Scholar (Exciting Announcement!) leadership Nov 04, 2019

I can’t even believe I’m typing this…

 

Guys, it is our 100th episode of the Spa Marketing Made Easy podcast! 

 

Can you tell I’m just a *little* excited?

 

First things first, I have to say thank you. 

 

Thank you for listening, sharing,...

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EP 099: Survive on Services, Retire on Retail business marketing Oct 28, 2019

 


 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

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EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa inspiration mindset Oct 21, 2019

 


 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

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EP 097: The Journey to Starting a Medspa as an Aesthetician with Supreet Ghuman of Skin Sutra mindset Oct 14, 2019

Just because you’re not a medical doctor doesn’t mean you can’t start and grow a successful medspa.  

If you don’t believe me, I’d like to introduce you to one of my Spa Retail Rockstars, Supreet Ghuman. 

Supreet is the founder and owner of Skin Sutra...

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EP 096: The Start of Business Book Club and My Top Business Book Recommendations leadership mindset Oct 07, 2019

Over the years of growing my business, I’ve heard other business owners mention taking a couple of classes down at their community college, or going so far as to get their MBA to learn the ins and outs of owning and operating a business. 

 

Now I’ll start off by saying that...

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EP 095: A Complete Walkthrough of My Consultation Product Presentation mindset products Sep 30, 2019

Recently, a beautiful Spa Marketing Made Easy listener asked a question inside the Facebook group, and rather than type out a long response or go live in the group (something I do often, which is why you should join if you’re not in there already!), I thought I’d go ahead and record...

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EP 094: Committing to Life-Long Learning and Finding Your Aesthetic Niche with Jaclyn Luongo leadership mindset Sep 23, 2019

Maybe you studied, or are currently studying aesthetics straight out of high school. 

 

Or maybe you went and got a degree in something else or had a full career in another industry before finally pursuing your dream of working in spa. 

 

No matter where you are  in your...

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